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Massage Today
April, 2002, Vol. 02, Issue 04

Massage Today Begins Consumer E-Mail Newsletter

Over 40,000 Subscribers Receive First Issue!

By Editorial Staff

On March 5, 2002, the first issue of Massage Today's (MT's) To Your Health consumer e-mail newsletter was sent electronically to 40,841 subscribers.

The amount of interest in massage therapy is great, as shown by the tens of thousands of visits to each month. The e-mail newsletter fills a great need in that it provides quality information about massage therapy every month in a colorful electronic format.

The newsletter is produced in three different formats to accommodate various levels of internet access and e-mail program sophistication:

  • Text Only - Newsletters e-mailed with this format do not have any graphics or photographs so that they can be read by older versions of various e-mail programs.
  • HTML Version - These newsletters offer full-color graphs and photographs.
  • Online Version - Subscribers can enjoy the HTML version on line even if their e-mail program can't accept it via e-mail.

Perhaps the best aspect of MT's consumer e-mail newsletter program is that it refers consumer subscribers to the participating therapist in their area. This sophisticated program matches each consumer subscriber against the database of participating massage therapists. When a participating massage therapist is found in the same community, that massage therapist's contact information and photograph (as requested by the therapist) is featured at the top of that subscriber's e-mail newsletter. In this way, the consumer subscriber is reminded of the participating therapist every month each time they receive an issue of To Your Health (TYH). (Additional information and a sample of the newsletter can be found at:

The first issue of TYH contained the following features, written specifically for consumers and clients:

  • What Is Massage Therapy?
  • Research Shows Massage Helps Back Pain
  • Massage Q & A

Unfortunately, the current number of participating massage therapists cannot begin to fill the need to refer all 40,841 subscribers to a therapist in their area. The program also gives participating therapist the ability to send their TYH e-mail newsletters to their own clients, complete with their photograph and contact information.

The goal of this program is to make current and prospective clients more aware of the benefits of massage therapy, and to encourage them to seek care from a participating provider. While the program is beginning with over 40,000 subscribers, that number is expected to grow as website visitors increase and through an online marketing campaign that MT will be launching shortly. Therapists interested in participating in this effort should contact Massage Today's Reader Services Department at 1-800-324-7758.


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