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News in Brief
ACA Adopts New Governance Model; ACA 2017 Awards; CCA Helps Calif. DCs "Share the Love"; $1 Million to Help Advance the Profession; D'Youville Raises the Bar on Anatomy Education; ErRatum.
Clearing Blocks: A Way to Improve Cosmetic Acupuncture
As a Five Element acupuncturist who teaches facial acupuncture classes nationally, I was surprised to learn that one of the basic principles I was taught in school is unfamiliar to most acupuncturists.
Bill With Confidence: Learn What to Collect
Q: I am trying to understand what I may collect from my patient when there is insurance. Do I have to accept the amount allowed by the plan or may I collect up to my billed amount? Please note, I am not a member of any insurance plan.
An Integrated Approach to Chronic Pain
Findings from a unique Medicaid pilot project in Rhode Island involving high-use Medicaid recipients from two health plans were recently presented to the state's Department of Health, demonstrating stellar outcomes with regard to medication use, ER visits, health care costs and patient satisfaction.
Eczema & Acupuncture: A Sound Solution (Part 1)
Eczema affects approximately 3.5 percent of the global population and is one of the most common skin complaints seen by dermatologists.
The Visual Error Scoring System: A Concussion Tool
Postural stability and oculomotor function are the most easily recognized physical indicators of neurologic motor dysfunction associated with concussions.
Women's Hormones: A Western & Eastern Perspective
Sometimes it may seem that you require a degree in medicine to understand hormones and how they function.
New Relationships, Old Trauma: AOM & Other Healing Strategies
Being in love is one the most beautiful and enjoyable experiences. Most of us are willing to pay almost any price to have that experience, and still often find it elusive or fleeting. Navigating the ups and downs of loving relationships are often challenging — even for the most psychologically balanced among us.
Universal Design: Principles & Practice
In many respects, universal design serves as the core of ergonomics. It's also a good tool to use when designing a return-to-work program for injured and/or ill patients. Let's take a closer look at universal design and why it should matter to you and your patients.
Raditation & Your Smartphone: Is it Worth the Risk?
If radial arteries could talk (and in my experience they can to some extent), they would say, "Step away from the smartphone." At least that is the message I am receiving loud and clear as I feel the pulses of many patients.
Is It Time to Rethink Mental Illness? (Pt. 1)
Invariably, patients will ask their chiropractor about depression or various mental illnesses. Some practitioners will reflexively offer a cervical adjustment, suggest St. John's wort or contemplate a referral to a specialist.
Creating Good Business Buzz
What do patients really think about working with you? Rarely do you hear the whole truth. Those who improve may be candid in their gratitude.
An Unexpected Diagnosis: The Result of Lacking Communication
A couple years ago I had a case that showed me the importance of open communication between health practitioners. We need to show up with less fear, and let go of our judgments so we can do better for the patient.
Give Yourself the Digital Advantage
When you see this article in the print version of this issue and swear you read it already, don't be alarmed: you probably did. That's because by that time, the May issue will have been available online in digital format for three weeks.
Balancing Spring Challenges
As the winter months come to a close and warmer spring weather appears, patients may begin to present with new challenging pattern presentations.
A Major Role in Back Pain: The Multifidus
Back pain affects roughly 80 percent of the population at one time or another and is one of the leading causes of doctor visits.
Why I Quit Doing House Calls
My father was a chiropractor who did house calls, so when I became a DC, I figured doing house calls was part of the job. My March article recalled my experience as a small boy, accompanying my dad while he went to patients' homes to treat them.
Taking the Chiropractic Message to the Press
"There is no better place on earth to have a news event," the National Press Club boasts, and it's easy to understand why: Every year, the 108-year-old Washington, D.C.-based organization hosts countless press conferences on the hottest topics impacting America and often the world.
A Daily Strategy for Heavy-Metal Detox
In modern society, we are constantly exposed to heavy metals such as cadmium, lead and mercury. These heavy metals have no essential biochemical roles in our body, and conversely, can cause us a great deal of harm if they build up to toxic levels.
April, 2002, Vol. 02, Issue 04
Massage Today Begins Consumer E-Mail Newsletter
Over 40,000 Subscribers Receive First Issue!
By Editorial Staff
On March 5, 2002, the first issue of Massage Today's (MT's) To Your Health consumer e-mail newsletter was sent electronically to 40,841 subscribers.The amount of interest in massage therapy is great, as shown by the tens of thousands of visits to MassageToday.com each month. The e-mail newsletter fills a great need in that it provides quality information about massage therapy every month in a colorful electronic format.
The newsletter is produced in three different formats to accommodate various levels of internet access and e-mail program sophistication:
Perhaps the best aspect of MT's consumer e-mail newsletter program is that it refers consumer subscribers to the participating therapist in their area. This sophisticated program matches each consumer subscriber against the database of participating massage therapists. When a participating massage therapist is found in the same community, that massage therapist's contact information and photograph (as requested by the therapist) is featured at the top of that subscriber's e-mail newsletter. In this way, the consumer subscriber is reminded of the participating therapist every month each time they receive an issue of To Your Health (TYH). (Additional information and a sample of the newsletter can be found at: www.massagetoday.com/memberinfo.)
The first issue of TYH contained the following features, written specifically for consumers and clients:
Unfortunately, the current number of participating massage therapists cannot begin to fill the need to refer all 40,841 subscribers to a therapist in their area. The program also gives participating therapist the ability to send their TYH e-mail newsletters to their own clients, complete with their photograph and contact information.
The goal of this program is to make current and prospective clients more aware of the benefits of massage therapy, and to encourage them to seek care from a participating provider. While the program is beginning with over 40,000 subscribers, that number is expected to grow as website visitors increase and through an online marketing campaign that MT will be launching shortly. Therapists interested in participating in this effort should contact Massage Today's Reader Services Department at 1-800-324-7758.
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