resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
April, 2002, Vol. 02, Issue 04
Massage Today Begins Consumer E-Mail Newsletter
Over 40,000 Subscribers Receive First Issue!
By Editorial Staff
On March 5, 2002, the first issue of Massage Today's (MT's) To Your Health consumer e-mail newsletter was sent electronically to 40,841 subscribers.The amount of interest in massage therapy is great, as shown by the tens of thousands of visits to MassageToday.com each month. The e-mail newsletter fills a great need in that it provides quality information about massage therapy every month in a colorful electronic format.
The newsletter is produced in three different formats to accommodate various levels of internet access and e-mail program sophistication:
Perhaps the best aspect of MT's consumer e-mail newsletter program is that it refers consumer subscribers to the participating therapist in their area. This sophisticated program matches each consumer subscriber against the database of participating massage therapists. When a participating massage therapist is found in the same community, that massage therapist's contact information and photograph (as requested by the therapist) is featured at the top of that subscriber's e-mail newsletter. In this way, the consumer subscriber is reminded of the participating therapist every month each time they receive an issue of To Your Health (TYH). (Additional information and a sample of the newsletter can be found at: www.massagetoday.com/memberinfo.)
The first issue of TYH contained the following features, written specifically for consumers and clients:
Unfortunately, the current number of participating massage therapists cannot begin to fill the need to refer all 40,841 subscribers to a therapist in their area. The program also gives participating therapist the ability to send their TYH e-mail newsletters to their own clients, complete with their photograph and contact information.
The goal of this program is to make current and prospective clients more aware of the benefits of massage therapy, and to encourage them to seek care from a participating provider. While the program is beginning with over 40,000 subscribers, that number is expected to grow as website visitors increase and through an online marketing campaign that MT will be launching shortly. Therapists interested in participating in this effort should contact Massage Today's Reader Services Department at 1-800-324-7758.
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