resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Cell Health (Part 2)
Dr. Barsten, your book is about restoring "cell vitality." Can you briefly define the term? Cell vitality is more than the mere absence of symptoms or pathology, but optimum structural, physiological and energetic health.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Leaving Footprints on Capitol Hill: Tribute to Dr. Kenneth Luedtke (1930-2014)
It was with great sadness that I heard of the passing of Dr. Ken Luedtke.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Mind-Body in Motion
A central goal of low back pain treatment involves the correction of dysfunctional movement patterns believed to be responsible for spinal overload.
Let's Speak With One Voice in 2015
For the longest time, the chiropractic profession has attempted to achieve some form of unity. On a political level, this was characterized by an ultimately unsuccessful two-year merger effort between ACA and ICA leadership from 1986-1988.
Unlevel Pelvis in the High-School Athlete: Exploring Causes and Effects
The unlevel pelvis is all too common in the high-school athlete and if not detected, will likely cause a lifetime of musculoskeletal issues. Any provider who doesn't look for this common finding is missing critical information.
News in Brief
An Encouraging Sign at Palmer; NBCE Announces Retirement of Longtime Director of Testing.
Help Your Parents Stay Engaged
As much as parents may wish it were so, children do not come with an instruction manual. There's no "how to" that can be followed and no two children are alike, so what works with one generally won't work with the next.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Connecting the Dots
In 2002, I published a book on patient examination procedures that included information on the procedural coding of the recommended examinations. The book should have been published in 2000, but I had trouble finding a publisher. Why?
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
The CDC came out with a report in March 2013 that suggests 1 in 50 children will be diagnosed somewhere on the autism spectrum – significantly higher than the 1 in 86 figure that came out in 2007. What does this mean moving forward, particularly for children?
April, 2002, Vol. 02, Issue 04
Massage Today Begins Consumer E-Mail Newsletter
Over 40,000 Subscribers Receive First Issue!
By Editorial Staff
On March 5, 2002, the first issue of Massage Today's (MT's) To Your Health consumer e-mail newsletter was sent electronically to 40,841 subscribers.The amount of interest in massage therapy is great, as shown by the tens of thousands of visits to MassageToday.com each month. The e-mail newsletter fills a great need in that it provides quality information about massage therapy every month in a colorful electronic format.
The newsletter is produced in three different formats to accommodate various levels of internet access and e-mail program sophistication:
Perhaps the best aspect of MT's consumer e-mail newsletter program is that it refers consumer subscribers to the participating therapist in their area. This sophisticated program matches each consumer subscriber against the database of participating massage therapists. When a participating massage therapist is found in the same community, that massage therapist's contact information and photograph (as requested by the therapist) is featured at the top of that subscriber's e-mail newsletter. In this way, the consumer subscriber is reminded of the participating therapist every month each time they receive an issue of To Your Health (TYH). (Additional information and a sample of the newsletter can be found at: www.massagetoday.com/memberinfo.)
The first issue of TYH contained the following features, written specifically for consumers and clients:
Unfortunately, the current number of participating massage therapists cannot begin to fill the need to refer all 40,841 subscribers to a therapist in their area. The program also gives participating therapist the ability to send their TYH e-mail newsletters to their own clients, complete with their photograph and contact information.
The goal of this program is to make current and prospective clients more aware of the benefits of massage therapy, and to encourage them to seek care from a participating provider. While the program is beginning with over 40,000 subscribers, that number is expected to grow as website visitors increase and through an online marketing campaign that MT will be launching shortly. Therapists interested in participating in this effort should contact Massage Today's Reader Services Department at 1-800-324-7758.
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