Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
April, 2002, Vol. 02, Issue 04
Six Months of Healing and Heroism
Submitted By Claire Posada, LMT - New York, New York
Editor's Note: On March 11, 2002, America and the world marked the six-month anniversary of the tragic terrorist attacks that took so many innocent lives in New York City, Virginia and Pennsylvania.Massage Today presented several perspectives on the disaster relief efforts in the November and December 2001 issues, and requested that readers "share their stories."
In the past several months, countless stories have poured in - far too many to publish and still have editorial space for the "other" happenings in the massage profession. However, we'd like to mark the anniversary of that tragic day by sharing one story in particular; we feel it captures not only the courage and selflessness demonstrated by so many during this crisis, but the essence of massage therapy and the massage therapy profession.
One tragic element of the collapse of the Twin Towers was the scarcity of injured people. Often in disasters the wounded outnumber the dead, but this was not the case on September 11, as many who rushed to donate blood found out when they were turned away. Many hospital beds lay empty, and volunteers were also turned away since there wasn't enough to do. However, with rescue teams, police, firefighters and army personnel working around the clock, both at "ground zero" and all around the city, the volunteer massage therapists who arrived to help were able to offer much-needed relief and were soon recognized as vital to these efforts.
We have continued supporting the recovery workers and have also expanded to aid support staff and family members. What a rewarding journey it has been to witness skepticism and machismo transform into respect and appreciation for the tangible benefits of massage therapy. And what an intense learning experience it has been to adapt to these conditions and needs.
My first experience volunteering was on Friday night, Sept. 14. The massage school in NYC, the Swedish Massage Institute, was organizing and dispatching volunteer massage therapists to relief stations and hospitals that night. We all brought what we had: massage chairs, tables, foam pads, or just our hands. I was sent to Chelsea Piers, a coordination center and rest stop for the general public and police and emergency staff, located a few miles from ground zero. There were plenty of supplies, like food, water and clothing, and services such as grief counseling, a place to file missing person reports, and help with temporary housing for displaced residents and out-of-town rescue workers. Many of these volunteers had been working virtually nonstop for four days. My first introduction to the atmosphere of the place was the ladies room, where I encountered a policewoman who was in tears because of all the heartbreaking stories she had been hearing.
The coordinator of our massage group told us that the main organizers viewed our work as peripheral, and encouraged us to mingle with the relief staff and suggest that they try a massage if it seemed appropriate. Most of these folks had never had a massage, and we heard a number of reasons for declining: "I'm okay, I don't need it," "So-and-so needs it more than I do," and "My superior forbids it" (from the police). We also sensed some unspoken reasons, such as, "How can I indulge in such a luxury when thousands are dead?"
I had many questions of my own during this time: How could I determine if a massage would be beneficial or harmful in any given case? Would I be dissolving someone's protective defenses by touching them? Could post-traumatic stress disorder be prevented at this stage? How could I keep from absorbing more trauma myself? It soon became apparent that a relaxing, nurturing massage was not necessarily the best medicine at this point; many were not ready to get back in touch with their bodies and feelings yet. It seemed more appropriate to concentrate on the energizing aspects of massage, such as the increased circulation and range of motion that would enable these men and women to get back to their jobs, which is what they most desperately wanted to do. The first ones willing to try massage were traffic cops who had been standing for hours on end, detectives, EMT workers who had been sitting in their ambulances for days with little to do, and other volunteers such as mental health counselors and chaplains.
I worked on a firefighter from Massachusetts who had hurt his back when some debris shifted under him. I was able to help loosen his tight back muscles, but not his zombie gaze. It is so painful to see another human being in that condition, and it is a supreme challenge to administer care when you feel the shock, grief and horror yourself. However, as the night wore on, we saw more and more faces transform into smiles of relief and amazement at the wonderful results of even a 15- or 20-minute treatment. A naval patrolman I worked with had neck pain from the rocking of the boat and constantly jerking his head up to stay awake. An ambulance driver had headaches from the diesel fumes of his idling engine. I checked in with one cop wearing a vest under his shirt, and he said he could feel my elbows (yes, some of the police sneaked in anyway!). Later it dawned on me that the power of massage is pretty incredible if it can penetrate a protective vest! Eventually the main organizer told us that although the whole operation was going to be downsized, the massage therapists were now considered a vital part of the services that would remain.
Although it took me a couple of days to recover physically and mentally from that first night, I volunteered again, traveling to the family assistance center, the medical examiner's office, a firehouse, and the navy ship U.S.N.S. Comfort, which was a hospital ship turned into a "motel" for rescue workers. The ship's operating room had been transformed into a massage station since it wasn't needed for surgery. We used the gurneys instead of massage tables, and some therapists brought massage chairs as well.
At a relief center at ground zero, I had to pass through a police barricade and, upon showing my ID and explaining that I was a massage therapist I was surprised and delighted by the National Guardsman who broke into a huge smile and waved me through, saying, "Massage? Great! So glad you're here!" I worked on firefighters with sore necks from their helmets; cops with aching lower backs from the weight of their holsters; military personnel who had been standing on guard for 14 hours at a time; out-of-state morticians who were also doing interminably long shifts; Red Cross volunteers with knots in their necks from carrying heavy boxes of donated goods; stressed-out family members; and a woman who still had pain in her hips and legs from running away from the burning buildings. The positive response was tremendously encouraging. I heard comments like, "I feel like a new man," "I could go another 100,000 miles" and " Wow, that was better than... anything!"
One friend e-mailed me to say she overheard a cop on the street say that he never believed in massage before, but that the one he had just received had converted him. A soldier with the Air Force asked me how to go about finding a massage therapist in the town near his base. And after the first three weeks, the firemen at one house invited massage therapists who had worked on any of the firefighters to come for dinner one Sunday night. They cooked us a fabulous meal. One of them told me that although the gifts of money and food they had received were important, it was the massage therapy that was indispensable because of the stress relief and comfort it provided.
It has been such a privilege to be able to be of some help during this crisis, and exciting to see the increased appreciation and respect the massage therapy profession has earned. Not only did the cops and everyone else come to think differently about us, but we were educated about them as well. I talked to a vegetarian fire captain who knows hand reading, and an Army reservist who asked if it had been difficult for me to give up my dancing career, since he felt that people in the arts work so very hard at their professions. A female detective from a downtown homicide unit and I confessed to each other that we got hooked on TV's "NYPD Blue" because we both adore Jimmy Smits!
This is one of the wonderful human sides that came out of this crisis: the recognition that we really are all one, and how much more alike we are than different. Massage therapists all across the country have an opportunity to help re-establish the calm and trust we all need to move forward with our lives.
Massage Today would like to thank Claire and all the contributors for their courage and their words; we offer our apologies that their stories (and many others) cannot be printed in their entirety.
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