resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
March, 2002, Vol. 02, Issue 03
Building a Successful Spa: Step Three -- Location, Location, Location
By John Fanuzzi
How many times have you driven by a commercial property and commented, "What a great place to put a business"? Chances are the real estate or rent might be very high or unavailable - but how important is location? Do you get what you pay for, or do you create your location? Do you settle for what's around, or do you keep looking?
I would consider the following when choosing an ideal location for a day spa:
The location must be a draw for the type of clientele you are trying to attract. Prime location may or may not be an advantage to you. For example, if you plan on offering outdoor tai chi or yoga, fitness or nature walks, these services would be better suited for a remote setting.
If you already own a property without high traffic or are in a secluded location, you may have to adapt your business style and marketing to attract customers according to that location. This is the case in my personal situation: I already own the property. It is actually a challenging location, being so remote in Montana - 50 miles from a population base in Bozeman. To balance the situation, our market must reach a national audience. Friends said I was crazy back in 1985 when I moved Golden Ratio to Montana. My vision did not include a local market. I make my niche now with the Wellspring Institute by attracting a broad variety of customers, local and distant; by having housing for those out of state; and by offering an adventure program, corporate spa getaways, and rejuvenation programs that include longer stays with a cleansing program.
Recently, I attended the Murietta Day Spa, which is about an hour from Los Angeles, California. The owner told me that the spa relies on business from people who want to get away for the day, but do not necessarily want to fly or stay in a hotel overnight. The spa was beautiful and provided plenty of parking. My full day in the spa was shortly after the events of September 11, 2001. To my surprise, the staff told me that they did not notice any slowdown in their business. In fact, they had more people coming to the spa - people who didn't want to fly to a get-away resort.
When I set up Montana Bodycare and Dayspa in Bozeman, I found a location next to a busy hair salon, just off the main drag. I thought the proximity to the salon would pay off. It did - in fact, the current owner bought the salon and knocked a hole through the wall to connect the two businesses.
Here's another important consideration when setting up a spa -- Should I buy or lease? This is a big decision, because if you lease, you usually have to spend your money to make the leasehold improvements, which you do not own. Sometimes the developer of a new commercial property will include the initial improvements, but you will most likely pay more rent. When you start putting plumbing in every room and showers, wet rooms, steam, tile etc., it adds up quickly. Experience has taught me that you will always spend more than originally planned. (My latest advice/warning is to double what you planned to spend)
Make your choice of location and theme wisely. The two must fit together. In this industry, reputation and word of mouth will prevail. A successful blending of the appropriate elements will bring repeat customers, and those steady customers will bring their friends. The bottom line is, it must be the right location for you.
Next month, we will discuss the importance of budgeting, financing, and cash requirements.
Click here for previous articles by John Fanuzzi.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.