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How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
March, 2002, Vol. 02, Issue 03
Building a Successful Spa: Step Three -- Location, Location, Location
By John Fanuzzi
How many times have you driven by a commercial property and commented, "What a great place to put a business"? Chances are the real estate or rent might be very high or unavailable - but how important is location? Do you get what you pay for, or do you create your location? Do you settle for what's around, or do you keep looking?
I would consider the following when choosing an ideal location for a day spa:
The location must be a draw for the type of clientele you are trying to attract. Prime location may or may not be an advantage to you. For example, if you plan on offering outdoor tai chi or yoga, fitness or nature walks, these services would be better suited for a remote setting.
If you already own a property without high traffic or are in a secluded location, you may have to adapt your business style and marketing to attract customers according to that location. This is the case in my personal situation: I already own the property. It is actually a challenging location, being so remote in Montana - 50 miles from a population base in Bozeman. To balance the situation, our market must reach a national audience. Friends said I was crazy back in 1985 when I moved Golden Ratio to Montana. My vision did not include a local market. I make my niche now with the Wellspring Institute by attracting a broad variety of customers, local and distant; by having housing for those out of state; and by offering an adventure program, corporate spa getaways, and rejuvenation programs that include longer stays with a cleansing program.
Recently, I attended the Murietta Day Spa, which is about an hour from Los Angeles, California. The owner told me that the spa relies on business from people who want to get away for the day, but do not necessarily want to fly or stay in a hotel overnight. The spa was beautiful and provided plenty of parking. My full day in the spa was shortly after the events of September 11, 2001. To my surprise, the staff told me that they did not notice any slowdown in their business. In fact, they had more people coming to the spa - people who didn't want to fly to a get-away resort.
When I set up Montana Bodycare and Dayspa in Bozeman, I found a location next to a busy hair salon, just off the main drag. I thought the proximity to the salon would pay off. It did - in fact, the current owner bought the salon and knocked a hole through the wall to connect the two businesses.
Here's another important consideration when setting up a spa -- Should I buy or lease? This is a big decision, because if you lease, you usually have to spend your money to make the leasehold improvements, which you do not own. Sometimes the developer of a new commercial property will include the initial improvements, but you will most likely pay more rent. When you start putting plumbing in every room and showers, wet rooms, steam, tile etc., it adds up quickly. Experience has taught me that you will always spend more than originally planned. (My latest advice/warning is to double what you planned to spend)
Make your choice of location and theme wisely. The two must fit together. In this industry, reputation and word of mouth will prevail. A successful blending of the appropriate elements will bring repeat customers, and those steady customers will bring their friends. The bottom line is, it must be the right location for you.
Next month, we will discuss the importance of budgeting, financing, and cash requirements.
Click here for previous articles by John Fanuzzi.
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