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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
March, 2002, Vol. 02, Issue 03
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
I'm quite impressed with the incredible enthusiasm you've shown for your work in the spa industry.At this rate, you might become spa director yourself in the near future! You should be proud of the "Supervisor of Spa Treatments" position you've been offered, whether you accept it or not.
That's right, I said whether you accept it or not. You should definitely sit down and think long and hard about the decision, although right now it would seem silly to turn down something so obviously good for your career - including an increase in pay and prestige. But before jumping for that big spa brass ring, consider what I call the "3 Rs" that come into play when moving into management.
First of all, when you make the switch to being a manager/supervisor, other people are going to look at you differently. When you are somebody's "boss," he or she may have the tendency to categorize or even demonize you. This single quick decision will make you the "enemy."
I'm not exaggerating. This happened to me, and it's happened to many others I know in the spa industry -- therapists who started working in the spa out of a sincere desire to do good work and treat other people in a caring manner. As soon as they moved into a managerial position and felt the sting of separation from their colleagues, many of them retreated immediately into their former roles as therapists (with the added stigma of "demotion" attached to the position), while others quit the industry altogether.
I don't mean to alarm you, but if you choose to take the position, you have to be prepared to see therapists from the opposite side of the desk. What you see may not be too appealing.
Consider the new responsibilities you're likely to have, including, among other things:
Being in charge of payroll means you'll be in charge of your staff's wallets, bank accounts and paychecks. People will see you as the gatekeeper to their prosperity, or their lack of it. You'll be amazed how quickly a massage therapist will transfer his or her feelings of lack and poverty onto you if the paychecks are not what is expected. You will have to be there to distribute these paychecks, and you'd better not be late or in any way impede the flow of funds, because you will hear about it immediately. Once you have a system worked out, payroll can become routine. Just be aware that others will see you not so much as a friend anymore, but more as a parental figure, if you're the one handing them their money at the end of every pay period.
The flip side of payroll is scheduling. By deciding who gets which shifts, you ultimately will be in control of who gets the biggest paychecks. This is often tied in with some kind of seniority system, as I mentioned a few letters ago. Some managers have a hands-off attitude about scheduling, leaving the details up to requests from the staff and the day-by-day exigencies of the spa, but I think it's better to be proactive on this issue. Of course, scheduling massage staff will include scheduling yourself, since you'll still be a working therapist, and even though you think that will mean you can choose when you work and get the choicest times and dates off for vacations and so on, you'll find that in reality, supervisors work a lot more than the line staff, because a lot more is expected of them. Upper management knows that you're someone who wants to move up, and they'll take advantage of that ambition.
If you decide to be a manager of people, you'll also definitely find yourself managing disputes. With massage therapists, that can be tricky. Everything from security issues to sexual harassment charges will come under your jurisdiction, so be prepared!
As a supervisor, you'll be expected to be on top of the latest issues as far as training is concerned. This usually isn't that much of a problem, because vendors come in to do most of the training, as you've already learned. But it's important for you to stay current and informed and able to offer assistance and even extra solo trainings for those on-the-spot situations where an outside trainer is not available.
Perhaps the most important role you'll play as a supervisor is as liaison between staff and upper management. The other therapists will rely upon you to get their concerns headed, and the owners/management will depend upon you to get their views heard (and their rules obeyed!).
Now consider the reasons you're thinking of saying "yes" in the first place. As a supervisor, you will be in position for serious consideration when other job opportunities evolve within the company, or maybe even in other spas. You'll have to keep your eyes open for such opportunities. Also, you'll be making a steadier paycheck, not one based on the fluctuating flow of clientele at the spa. Also with the greater responsibility, you'll get the opportunity eventually to grow into a more mature you. In the meantime, you'll have to settle down to the job at hand, which will be substantial, as I just pointed out.
Ultimately, your rewards may be greater, in terms of career trajectory, but they will also be different from what you originally entered the field to gain. You've only been a therapist for a couple of years, and now you may be heading off into this uncharted territory. I've seen it happen over and over in the spa industry. It can be a tricky path.
Whatever your ultimate decision is, I'll be here for you to help in whatever ways I can. In fact, I'm kind of excited to find out what that decision will be! Let me know as soon as you've made your choice.
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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