Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
March, 2002, Vol. 02, Issue 03
Massage Education Failing
By Ralph Stephens, BS, LMT, NCTMB
The February issue of this fine publication featured a most disturbing poll. Over 55% of the respondents felt they received fair or poor training from the massage school they attended.Less than 30% felt their training was excellent. (Editor's note: See "How would you rate the training you received at your massage school?" in the MassagePoll archives, available at www.massagetoday.com/massagepoll/01archive/12_01.php.) This is a disgrace. It should be an embarrassment to everyone in this profession. I knew it was bad, but not this bad. The edu-crats will whine that this was not a "valid instrument." The mis-leaders of this profession have consistently disregarded and denied the clear will of the majority, and they will ignore this. I see this poll validated every weekend when I conduct continuing education seminars. The overall skill level of entry-level therapists is declining.
Yes, there are great schools out there turning out therapists who are better trained than ever. This is not about them. I do not mean to tar them or their graduates. However, someone has to point out the truth about education in this profession. My next few columns will attempt to do just that. Hopefully they will spark dialogue that results in action to clean up the educational system of our profession. We must police our own.
There was a time when experienced, successful therapists with good communication skills felt the need to open massage schools, to pass along what they had learned and to grow the profession. At that time, the typical students were in their mid-20s or older, usually with some postsecondary education, and were switching careers. They had somehow discovered massage and had a burning passion to learn the profession. Seventeen years ago, there were about 50 massage schools in the entire country. Virtually all of them were good programs with experienced instructors.
Times have changed. Now massage schools are being opened by opportunists trying to "catch the wave." Sadly, the instructors in many programs are therapists that are so unsuccessful in their private practice that they are willing to work for $12-$15 per hour teaching, not because they want to or because they are good communicators/teachers/examples, but because they have to in order to pay their rent. Thus, the failures are training the future therapists in many cases. Yes, good schools are being opened, unfortunately at a ratio of about one good school to five poor ones. If this continues for too long, we will drown in mediocrity.
Students are younger, often just out of high school. Several have told me they chose massage because their counselor told them it was easier than cosmetology school. Others were promised unrealistic incomes by massage school recruiters. Usually "big bucks from insurance" was implied. It is sad, I daresay disgusting, when a profession with so much potential uses a promise of participating in an extortion scam as its recruitment tool.
When I was chair of a state regulatory board for massage, I was often asked, "What do I have to do to open a massage school?" After explaining the paperwork process, I would ask how long the individual had been a therapist, and if they had any background in education. The answers I heard were sickening. One woman stated that she was still a student in a massage school, but could see that schools were where the money was, so she was opening a school as soon as she graduated. She had no teaching experience. She does now, at the expense of her students. Applications were submitted with schedules that did not add up to the number of hours advertised. How can schools provide quality education when they are run by people too stupid to fill in the application for school approval? Of course the board would reject such incorrect applications, but unfortunately, the way the bureaucracy works, the board has to clearly explain what the proposed schools did incorrectly and allow them to re-submit. Usually within two to five additional tries, they would finally get the application right. The board would then be forced to approve them, knowing more lousy schools were coming on line.
Complaints have been filed against incompetent schools by students and graduates. Unfortunately, after filing their complaint, massage therapists seldom testified against a school. They seldom kept records of the hours and subjects received until after the fact, which is not valid evidence. Students and graduates were often threatened by the school owners. One school owner had a biker type for an intimidator; another threatened witchcraft and voodoo spells. Without evidence and witnesses, boards can take no action and the lousy schools continue to rip off their students. The public is ripped off because it keeps getting inferior massage and bodywork from the schools' graduates. Our profession is eroding rapidly. These poorly trained therapists are opening their own schools or becoming instructors at schools. The downward spiral accelerates.
Lousy therapists can come out of the best schools, and great therapists can come out of the worst schools. However, when over half of the respondents feel they received a fair to poor education, it means that about half of the therapists out there are inadequately trained and are not capable of doing good work unless they are self-motivated to make significant investments in additional training. This means that the majority of people receiving massage are receiving substandard work. This is going to backlash on our profession.
The poll from last month should be a call to action. It will be interesting to see if it will be. Tune in next month to read why research and the National Certification Exam will compound the problem.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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