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The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
March, 2002, Vol. 02, Issue 03
By Cliff Korn, BS, LMT, NCTMB
Massage therapists and bodyworkers aren't that different from any other group of professionals. Our ranks include above-average, average, and below-average performers; some are obviously intelligent, while others are obviously less so; some are tactful, some are tactless; some are successful and some are struggling to get by - just like any other group of professionals!
But - and it's a very big "but" - massage therapists and bodyworkers also have many divisions.Obvious differences in focus include structural vs. energetic; Asian vs. Western; table vs. chair; clinical vs. spa; etc. One important division rarely gets spoken of, however, and in my view supercedes most others. In large measure, massage therapists derive the majority of their income from other sources. Part-time professionals in massage therapy have chosen to "keep their day jobs." The reasons vary, but frequently involve the difficulty in generating sufficient income solely from a massage practice, from a desire to spend much of the workweek in a less physically demanding way, or from a desire to make parenting a priority over career.
The uniqueness of our full-time/part-time dichotomy makes for some interesting perspectives of thought on issues important to all of us. There are few similies to other professions. It is difficult to find other large groups of workers falling into the same situation. There are few part-time engineers, physical therapists, electricians, lawyers, social workers, locksmiths, auto mechanics or "cable guys." We tend to think of part-time workers as predominantly including those choosing retail sales, food & beverage service, and temporary office help. What follows are my observations on some of the implications of this part-time prevalence in the field of massage therapy.
Individuals who enter the field for personal growth and have an expectation of working only on family and friends, with a few referrals thrown in, have a different expectation of basic massage education and training than those looking for a full-time career. The former are likely to seek a relaxed atmosphere, and a supportive, fun environment that stresses the "how" of massage. The latter will frequently look for an in-depth program based on solid educational methodology that showcases a balanced mix of the "what, why and how" of massage.
In my observations, part-time professionals are less likely to see benefit from licensure and/or other practice regulation. They are also more likely to work without credentials in areas that require them, as they are risking an avocation rather than a livelihood. Full-time practitioners more frequently seek status as licensed professionals to maintain equity as peers with other licensed professionals who have referral potential. Part-time practitioners are more likely to look only for the acceptance of those clients who grace their table. Full-time practitioners are much more likely to own or lease the space in which they work. Their part-time counterparts are more likely to rent by the hour or day, or work from their homes. Professional investment is also an area of differentiation. Full-time therapists are much more likely to invest in quality continuing education and in tools to help them perform, such as electric lift tables.
Finally, full-time practitioners are more in tune with the importance of networking. If you regularly attend conferences and conventions, you'll notice that the ratio of full to part-time practitioners is much higher. Those joining local community networking groups like the chamber of commerce are also more likely to be full-time.
So, am I saying that full-time practitioners are "more professional" and therefore better therapists? Absolutely not! The two may have differing perspectives on the rank order of what is important, but both are equally professional. As a matter of fact, part-time practitioners rarely get burnt out or "stuck in a rut." A need for mother's hours or a love of an existing profession can be reason enough to become a part-time massage therapist. I'm personally blessed to know several part-time therapists who do a great job keeping me comfortable!
My point is, neither of these factions is going to disappear any time soon. Both perspectives are important and need to be honored. Part-time massage therapists are not "citizen soldiers" parallel to full-time therapists and active duty military! While our Reserve and Guard forces take their lead from active-duty requirements, our part-time massage therapists do not march to the requirements of full-time therapists. Certifying bodies, professional associations and regulatory boards all need to take the needs of the entire profession into account. Those who lose the respect of major segments of the profession lose their status as viable professional influencers. So the next time you get irritated by a peer's response to a situation with which you disagree, please try to see if he or she has a different professional and personal perspective based upon the percentage of income derived from massage. There are no answers to this stuff, only more tolerance for more questions and points of view.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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