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International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
March, 2002, Vol. 02, Issue 03
Yellow Pages, Coupons, Word of Mouth... Yada Yada Yada
By Perry Isenberg
I was always told, "If you build a better mousetrap, they will come," and "Location, location, location" were the two most important considerations when starting a new business.
As important as these items are, I do not believe they are really as vital as they used to be.They also contradict each other.
Recently, at the Texas Association of Massage Therapists (TAMT) convention, I was privileged to sit in on a marketing panel to discuss niche marketing and other business issues. There was a general consensus that as long as you do a good job and promote well, word of mouth will develop to ensure the growth of your business. Though I agree, I do not believe it is nearly enough to ensure continued success.
It is just as important, if not more important, to stay involved in your industry and community. By relying on word of mouth, theYellow Pages, coupons, and a few contacts, you are keeping all your eggs in one basket, so to speak.
Massage therapists need to identify the broad range of opportunities to source new clients and contacts. With your industry associations working hard to generate support and create awareness of the therapeutic benefits of massage, more and more people view massage as more than just a luxury for the privileged.
Although aligning with chiropractors and physical therapists has been going on for a while, I suggest it is far from enough. As Steve Capellini noted in a keynote speech at last year's Florida State Massage Therapy Association (FSMTA) convention, the spa industry represents probably the single greatest opportunity for massage therapists to expand their reach, both personally and professionally. Spas, industry, doctors, etc., must be embraced to expand the power of your touch and to ensure the success of your business.
The chiropractic office I visit offers health & wellness seminars three times per week. What a great idea! Many of your patients listen to talk radio and health-related programs. Everyone is taking more interest in personal health. (By the way, it is time to start calling them "patients" instead of "clients." You are not a talent agency. You are a health professional, and the people you care for are your patients.)
Providing the opportunity for patients to talk, question and learn in a group setting is priceless. Set up monthly seminars at local businesses.
Be passionate and reach out. Affiliate yourself with local groups, sports leagues, etc. You'll be amazed at the impact these actions will have on you.
The best action you can take to ensure continued success is to understand the power and benefit of your touch. Spread it around, and everybody will be happy, including your accountant!
Until next month, be healthy, be good, and stay focused and motivated!
Click here for previous articles by Perry Isenberg.
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