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Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
March, 2002, Vol. 02, Issue 03
Yellow Pages, Coupons, Word of Mouth... Yada Yada Yada
By Perry Isenberg
I was always told, "If you build a better mousetrap, they will come," and "Location, location, location" were the two most important considerations when starting a new business.
As important as these items are, I do not believe they are really as vital as they used to be.They also contradict each other.
Recently, at the Texas Association of Massage Therapists (TAMT) convention, I was privileged to sit in on a marketing panel to discuss niche marketing and other business issues. There was a general consensus that as long as you do a good job and promote well, word of mouth will develop to ensure the growth of your business. Though I agree, I do not believe it is nearly enough to ensure continued success.
It is just as important, if not more important, to stay involved in your industry and community. By relying on word of mouth, theYellow Pages, coupons, and a few contacts, you are keeping all your eggs in one basket, so to speak.
Massage therapists need to identify the broad range of opportunities to source new clients and contacts. With your industry associations working hard to generate support and create awareness of the therapeutic benefits of massage, more and more people view massage as more than just a luxury for the privileged.
Although aligning with chiropractors and physical therapists has been going on for a while, I suggest it is far from enough. As Steve Capellini noted in a keynote speech at last year's Florida State Massage Therapy Association (FSMTA) convention, the spa industry represents probably the single greatest opportunity for massage therapists to expand their reach, both personally and professionally. Spas, industry, doctors, etc., must be embraced to expand the power of your touch and to ensure the success of your business.
The chiropractic office I visit offers health & wellness seminars three times per week. What a great idea! Many of your patients listen to talk radio and health-related programs. Everyone is taking more interest in personal health. (By the way, it is time to start calling them "patients" instead of "clients." You are not a talent agency. You are a health professional, and the people you care for are your patients.)
Providing the opportunity for patients to talk, question and learn in a group setting is priceless. Set up monthly seminars at local businesses.
Be passionate and reach out. Affiliate yourself with local groups, sports leagues, etc. You'll be amazed at the impact these actions will have on you.
The best action you can take to ensure continued success is to understand the power and benefit of your touch. Spread it around, and everybody will be happy, including your accountant!
Until next month, be healthy, be good, and stay focused and motivated!
Click here for previous articles by Perry Isenberg.
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