resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
March, 2002, Vol. 02, Issue 03
Yellow Pages, Coupons, Word of Mouth... Yada Yada Yada
By Perry Isenberg
I was always told, "If you build a better mousetrap, they will come," and "Location, location, location" were the two most important considerations when starting a new business.
As important as these items are, I do not believe they are really as vital as they used to be.They also contradict each other.
Recently, at the Texas Association of Massage Therapists (TAMT) convention, I was privileged to sit in on a marketing panel to discuss niche marketing and other business issues. There was a general consensus that as long as you do a good job and promote well, word of mouth will develop to ensure the growth of your business. Though I agree, I do not believe it is nearly enough to ensure continued success.
It is just as important, if not more important, to stay involved in your industry and community. By relying on word of mouth, theYellow Pages, coupons, and a few contacts, you are keeping all your eggs in one basket, so to speak.
Massage therapists need to identify the broad range of opportunities to source new clients and contacts. With your industry associations working hard to generate support and create awareness of the therapeutic benefits of massage, more and more people view massage as more than just a luxury for the privileged.
Although aligning with chiropractors and physical therapists has been going on for a while, I suggest it is far from enough. As Steve Capellini noted in a keynote speech at last year's Florida State Massage Therapy Association (FSMTA) convention, the spa industry represents probably the single greatest opportunity for massage therapists to expand their reach, both personally and professionally. Spas, industry, doctors, etc., must be embraced to expand the power of your touch and to ensure the success of your business.
The chiropractic office I visit offers health & wellness seminars three times per week. What a great idea! Many of your patients listen to talk radio and health-related programs. Everyone is taking more interest in personal health. (By the way, it is time to start calling them "patients" instead of "clients." You are not a talent agency. You are a health professional, and the people you care for are your patients.)
Providing the opportunity for patients to talk, question and learn in a group setting is priceless. Set up monthly seminars at local businesses.
Be passionate and reach out. Affiliate yourself with local groups, sports leagues, etc. You'll be amazed at the impact these actions will have on you.
The best action you can take to ensure continued success is to understand the power and benefit of your touch. Spread it around, and everybody will be happy, including your accountant!
Until next month, be healthy, be good, and stay focused and motivated!
Click here for previous articles by Perry Isenberg.
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