resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
March, 2002, Vol. 02, Issue 03
Yellow Pages, Coupons, Word of Mouth... Yada Yada Yada
By Perry Isenberg
I was always told, "If you build a better mousetrap, they will come," and "Location, location, location" were the two most important considerations when starting a new business.
As important as these items are, I do not believe they are really as vital as they used to be.They also contradict each other.
Recently, at the Texas Association of Massage Therapists (TAMT) convention, I was privileged to sit in on a marketing panel to discuss niche marketing and other business issues. There was a general consensus that as long as you do a good job and promote well, word of mouth will develop to ensure the growth of your business. Though I agree, I do not believe it is nearly enough to ensure continued success.
It is just as important, if not more important, to stay involved in your industry and community. By relying on word of mouth, theYellow Pages, coupons, and a few contacts, you are keeping all your eggs in one basket, so to speak.
Massage therapists need to identify the broad range of opportunities to source new clients and contacts. With your industry associations working hard to generate support and create awareness of the therapeutic benefits of massage, more and more people view massage as more than just a luxury for the privileged.
Although aligning with chiropractors and physical therapists has been going on for a while, I suggest it is far from enough. As Steve Capellini noted in a keynote speech at last year's Florida State Massage Therapy Association (FSMTA) convention, the spa industry represents probably the single greatest opportunity for massage therapists to expand their reach, both personally and professionally. Spas, industry, doctors, etc., must be embraced to expand the power of your touch and to ensure the success of your business.
The chiropractic office I visit offers health & wellness seminars three times per week. What a great idea! Many of your patients listen to talk radio and health-related programs. Everyone is taking more interest in personal health. (By the way, it is time to start calling them "patients" instead of "clients." You are not a talent agency. You are a health professional, and the people you care for are your patients.)
Providing the opportunity for patients to talk, question and learn in a group setting is priceless. Set up monthly seminars at local businesses.
Be passionate and reach out. Affiliate yourself with local groups, sports leagues, etc. You'll be amazed at the impact these actions will have on you.
The best action you can take to ensure continued success is to understand the power and benefit of your touch. Spread it around, and everybody will be happy, including your accountant!
Until next month, be healthy, be good, and stay focused and motivated!
Click here for previous articles by Perry Isenberg.
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