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Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
February, 2002, Vol. 02, Issue 02
Building a Successful Spa: Step Two - Theme/Spa Personality
By John Fanuzzi
Last month we initiated a 12-step process designed at opening a spa, starting with conception of the spa. Now let's talk personality!
As we move forward in the process after making that first commitment, the earthy decisions will start to accumulate.Before you even decide on location, design and operational details, it is a good idea to consider the spa personality or theme, if you have not already done so. Do you want to have exotic Italian tile with painted murals? Will you focus on a specific ethnic or cultural atmosphere, reflected in particular modalities such as Ayurvedic treatments accompanied by Indian music? Would you like Greek marble columns with statuary and clouds painted on the ceilings? Contemporary with a full spread of treatments is common. How about Oriental massage with Asian therapists, or multicultural rooms with a variety of multinational therapists? Are you Zen, are you clinical, are you wholistic? Will you need a yoga or fitness room?
Have you considered a retreat setting? If so, what about housing or local hotels? This could be a good choice if you are interested in creating a restorative or anti-aging clinic. People will come to the middle of nowhere to get away. Perhaps a farm, one in which its outer restoration plays a role in the clients' restoration, would work well.
Do you want your spa to reflect a sense of "sacredness," such as the feeling of an ashram, in which spirituality and self-growth are part of the attraction? How about a certain smell when you walk in the door? Is there a clothing or uniform image you'd prefer?
If you choose an ethnic theme for your spa, the location could be even more crucial. The more exotic might prove impractical, when you consider having to find or train specialized therapists. You must also consider your budget. Do you want real marble of faux-painted? Carpet or tile floors? The options are endless.
Whatever you decide, the thread of the theme should penetrate everything in the spa, from products to treatments, colors, smells, uniforms, aprons, robes, and even ethnic therapists if that applies. The keywords are continuity, cohesiveness and uniqueness. You are defining who you are, and what your message and purpose are. In essence, you are defining the image and the perception that the public will get when they visit your facility. In economic terms, how you define your spa's theme and personality equals marketing dollars well-spent.
When spa consultant Monica Brown took on the job of developing the Hershey Spa, she flowed right in with the theme of the Chocolate Giant -- Chocolate. The result was a line of skin and bath products that smell just like chocolate. What a unique signature for such a company. (I have smelled the products and they do smell just like chocolate -- you almost want to drink the bathwater). That sounded like a no-brainer, but to a closed mind, the opportunity could have been missed, and the Hershey Spa would have become a traditional services spa instead.
Tara Grodesk, of Tara Spa Therapies, has been known for her "regional specialties" that reflect the needs of the local environment. For instance, in a cold harsh dry climate, such as at the Peaks at Telluride or in ski country such as here in Montana, she would perhaps promote an alpine menu, with treatments and products that would warm the bones, hydrate the skin, and feature some sort of a fireplace setting to lounge around. A Southwest theme might take into consideration the clay, aloe vera, sage, and adobe indigenous to the region. A tropical climate would invite a feeling of cooling, which might include ingredients in the products such as mango, citrus or coconut. An urban oasis in New York would create the sense of a "lunch-hour getaway" from the fast-paced city life. These seem like obvious points, but sometimes they are overlooked because people rely on familiarity with a certain product or a place, rather than thinking about the wants and needs of the people who truly matter: the clients who will frequent the spa.
In rural areas, consider a restorative retreat for lifestyle changes. Clients will travel to get away to pattern new habits. Here you might include cleansing diets with fasting; colonics; liver flushes; dark-field microscopy; blood and urine analysis; iridology; and classes on self-improvement and spirituality. If people could spent a week and return home transformed, just think how quickly all of their friends would be knocking on your spa door.
Next month, we'll take the third step toward opening a spa by addressing Location, Location, Location.
Click here for previous articles by John Fanuzzi.
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