Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
February, 2002, Vol. 02, Issue 02
By Steve Capellini, LMT
Last month I finished my letter with a few words about your "soul's calling." This might have sounded strange. What does your soul have to do with your work at the spa? Isn't it exclusively the customers whose souls have to be coddled at the spa? After all, they're the ones who are paying.Employees' souls, with all their clamoring needs, are often thought to be better left at home, or at least checked at the door when you come to work.
Personally, I think the opposite is the case, especially in spas. In spas, if the massage therapist's soul is not tranquil and wholly into the moment, the person on the table will feel it. Therefore, it is in the best interest of the overall spa operation for your soul to be well taken care of.
Spa Souls Past and Present
Historically, massage therapists employed in spas have not been on the top of the list as far as soul care goes. For example, when the Romans constructed prototypical spas many centuries ago, they created environments of beauty, pleasure, health, and great artistry, in an attempt to care for the souls of all those who entered. But, unfortunately, most of the massage therapists who attended the spa patrons in those days were slaves, and their souls were generally neglected.
Fortunately, our modern egalitarian society affords the spa therapist's soul the same consideration as the spa patron's soul. The only difference is that whereas spa patrons are there to relax and nourish their soul, you're there to work.
The question is: how can you turn your work at the spa into a soul-nurturing activity?
Many people in many different lines of work ask themselves that same question every day. Those of us in the spa industry are no different. Lou, even though you and I both became therapists and got jobs in holistic environments precisely because we wanted to avoid the trap of corporate America, that is exactly where we ended up. Instead of shunning this reality, it's better, in my opinion, to embrace it.
Preservation of the Soul
In the course of the past year, while engaged in a spa development project of my own, I stumbled across a book that has proven vastly valuable to me, and I think it will be for you, too. In fact, I'm going to send you a copy as a gift. The book is called The Heart Aroused: Poetry and Preservation of the Soul in Corporate America, by the poet David Whyte.
Spas are corporations, just like banks and insurance companies. The same dynamics are at work, the same personalities, the same politics. The words of David Whyte helped me understand what I have to do to keep my own soul alive and well in the corporate workplace of the spa.When I felt a little lost in the workaday maze, not sure where I was headed, I heeded his words:
In other words, Lou, just keep following your instincts. Your soul led you into the spa in the first place because it is your soul that is taking you where you need to be in life. Things are happening for you now - relationships are being formed, experiences created and shared, skills gained - all because you happened to step into this world. You are being tugged by your invisible self toward a future that you cannot fully envision. The important thing is, you know you're on the right path. We sensitive therapist types are constantly seeking our way into the heart of life, listening closely to what is being "told" to us through the subtle clues of our lives on a day-to-day basis.
Following Your Own Path
It's critically important to do the absolutely best work you can and create the absolutely best relationships you can with all people you come in contact with while working at the spa. This is precisely what I did in one of my earliest spa jobs, and it has led to all the other opportunities that have followed.
People will notice if you are following your passion, because it is a rare thing. And following your passion means investing yourself fully into the whole of the life experience you have while pursuing that passion. In other words, a truly passionate spa therapist is as enthused about helping the janitor keep the place sparkling as relieving a guest's sciatica.
Watch yourself closely from the inside. Where is your life taking you? Now that it has taken you here, to this place at this time, if you commit yourself fully and passionately to the experience, it will accelerate you ever more quickly along the trajectory of your career. And don't worry if the path seems uncertain much of the time. That's normal. Just make sure it's your own wisdom you're following, not something imposed upon you from the outside.
As David Whyte said,
What You Can Offer
And, finally, I'd like to leave you with my favorite quote of all from Preservation of the Soul. I had it hanging, in bold letters, on my office wall over the past year. Interestingly, none of the owners or other managers of the spa ever mentioned it.
There will come a time when you are absolutely fed up with your work at the spa. This point would arrive if you were working in an office or in a bakery too, but sometimes front-line spa people are hit harder because they are expected to be not only friendly, but calm, attentive, and focused while all along working intimately with a wide range of personalities.
When you do find yourself fed up, the normal response is to remove yourself spiritually from the situation, to take your soul out of the workplace and just go through the motions. When you reach this point, remember David Whyte's words:
My advice to you as you continue to face the challenges that are guaranteed to come up, is to cultivate your own true heart, your own true vision of the path you are following, your own true soul, and then to invest that soul into the reality of your life as it is unfolding right now, which will often include the mundane operations of the spa. If you invest that part of you that is beyond what you're doing into what you're doing, the results will be surprising.
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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