Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
February, 2002, Vol. 02, Issue 02
By Cliff Korn, BS, LMT, NCTMB
Several issues ago, I mentioned how much I enjoy attending massage and bodywork conventions. I started off this year by attending the National Convention of the American Organization for Bodywork Therapies of Asia (AOBTA), held in New Orleans.I picked a great way to start the year!
The AOBTA convention, with a theme of "Coming Full Circle," was actually a grouping of several meetings held in conjunction with one another. All of them were worth the trip to an unusually cold and windy New Orleans.
One convention highlight was the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) workshop on Item Writing. Debra Duncan, NCCAOM executive director, conducted the workshop. All NCCAOM Diplomates in Asian Bodywork were eligible to participate. The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is a nonprofit organization established in 1982. Its mission is to promote nationally recognized standards of competency and safety in acupuncture and Oriental medicine for the purpose of protecting the public. The NCCAOM is a member of the National Organization for Competency Assurance (NOCA). It is also accredited by the National Commission for Certifying Agencies (NCCA), which represents the highest voluntary certification standards in the United States. NCCAOM Certification in Asian Bodywork Therapy (ABT) was offered in 1996 through Credentials Documentation Review. The first Comprehensive Written Examination in ABT was given in October 2000. NCCAOM is committed to a three-part mission of establishing entry-level standards for the safe and competent practice of acupuncture, Chinese Herbology, and Asian bodywork therapy; evaluating applicant qualifications through national board examinations in these areas; and certifying practitioners who meet NCCAOM standards of competency. Item writing is an important part of the credential program process, as it ensures that the test component of the credentialing process is current and reflects the input of field practitioners. The AOBTA informed all of their members that the workshop would be convened at the convention so that all diplomates could ensure that their input was received. Those who chose not to participate in this important credentialing function have diminished their impact in shaping the profession!
Another component of the convention was the meeting of the AOBTA Council of Schools and Programs (COSP). Educational entities that have been approved for COSP membership have an important place in the AOBTA system, as graduates of COSP Schools or Programs are automatically granted AOBTA membership upon receipt of their application form. I was very pleased to receive a warm welcome to attend the COSP meetings as a member of the professional massage and bodywork press. Rylen Feeney, AOBTA's Education Chair, facilitated the morning business session. In addition to reviewing and modifying the COSP membership fee schedule, it was announced that Pamela Ferguson, dean of Asian bodywork at the Academy of Oriental Medicine at Austin, Texas, was named interim director of COSP. The COSP director is a new seat on the AOBTA board of directors. In additional actions, the COSP established a steering committee to develop bylaws and a mission statement, and to explore the feasibility of becoming an independent, stand-alone organization. The group further held discussions on the similarities and differences between "schools" and "programs", and reviewed the role of Certified Instructors and explored the potential role of a proposed Registered Instructor designation. Stuart Watts facilitated an afternoon session, and COSP members reviewed successful ways to grow their schools and programs. There were great networking opportunities for the representatives of COSP schools and programs.
Barbra Esher, AOBTA President (and Massage Today columnist) gave a breakfast address to the convention attendees. In her last term as president, her talk was bittersweet as it represented the last time she would address the AOBTA national convention as its president. She recognized many who had been instrumental in developing and growing the organization from its inception. The AOBTA was formed in 1989 with the coming together of a number of associations, which represented individual disciplines of Asian Bodywork Therapy. Barbra explained the "Coming Full Circle" theme by reminding the audience that AOBTA's first national convention was also convened in New Orleans. (Barbra also had the entire room roaring like lions, but that's another story altogether!)
The convention keynote speaker was Lonny Jarrett, M.Ac. Lonny is a graduate of the Traditional Acupuncture Institute and a Fellow of the National Academy of Acupuncture and Oriental Medicine. He holds a master's degree in neurobiology and a fourth-degree black belt in Tae Kwon Do. Lonny teaches and publishes extensively on inner traditions of Chinese medicine and pulse diagnosis. His address focused on pain as it is predicated upon separation from true self. He explored health from the standpoint of knowing who we are, why we are here, and what we are supposed to be doing about it!
As in almost all massage and/or bodywork conventions, education played a major role in the activities. A wealth of information was disbursed in the many workshops attendees selected from. World-class presenters of the Asian bodywork therapies taught all of the workshops. Post-convention workshops included an NCCAOM ABT Exam Preparation Course designed to help senior students and graduates prepare to successfully complete the NCCAOM ABT exam, and a Commission on Massage Therapy Accreditation (COMTA) On-Site Evaluator Training Workshop. In this, Carol Ostendorf, COMTA executive director, provided initial training for certified instructors interested in serving as members of COMTA on-site review teams.
Coming full circle in my own right, the AOBTA convention did nothing to discourage my love of conventions; it only encouraged me to participate in more. Being with a large group of friendly, helping people who are justifiably proud of their profession, their organization and their accomplishments is very stimulating and nourishing for the spirit. Of the many new friends and acquaintances I made, there are several who I hope will be future contributors to Massage Today. I was particularly pleased to get so much positive feedback from the convention attendees on the first-year growth of Massage Today. Many sought me out to let me know how much they liked getting Massage Today and thanking me for covering their convention. I was made to feel included and very welcome. It was certainly my pleasure.
If you haven't caught the spirit to support your regional and national conferences and conventions, you're missing the boat!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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