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Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
February, 2002, Vol. 02, Issue 02
Leaving on a Jet Plane
By Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
I just came back from the airport, and judging by the crowds, it appears that more people are comfortable with flying again! With $300 fares to England or $600 to Japan, how can we resist? Make sure to clip this article if you think that wanderlust may take you more than an hour or two outside of your time zone.A client who is headed off to a faraway destination might appreciate you passing on these tips!
The secret to getting over jetlag is to reset your bodyclock to the time of your destination. Our body has a circadian rhythm in which different meridians are more active at certain times of the day. Our bodies know when we need to wake up, eliminate, eat, study, etc. We can use acupressure points to tell our body when we need to do these things at different times due to time zone changes. This simple technique will save you many muzzy-headed days while your body tries to figure out what is going on. Make it easy on yourself and energetically tell your body where it is on the globe and what it needs to be doing!
Each of the 12 meridians has two hours when it is strongest. There are certain points on each meridian called Horary points that resonate with that meridian in particular during that time of day. Points relate to each of the Five Elements on each meridian but the Horary points are the element of that meridian's element. For example, Lung is Metal, Lu 8 is a metal point so Lu 8 is the Lung meridian's Horary point, the Lung meridian's, "be all you can be" point. So Lu 8 is the point that you want to stimulate during the Lung time of day of the place you want to reset your bodyclock to.
As soon as you reach the airport and have settled in and are waiting to get on the plane, reset your watch for the time at your destination. For example, if you are going from New York to San Francisco and it's 7 a.m., set your watch for 4 a.m. and visualize that indeed it is that time. Some like to imagine a Luis Bunuelish clock with hands turning quickly backwards but I like to feel that time of day. For 4 a.m., I picture the quiet darkness getting ready to reveal dawn. While I am doing this, I press Lu 8 for about two minutes with either the edge of my thumb or a retracted ballpoint pen. As I am pressing the point, I am breathing deeply with intention and in my mind, I am in San Francisco at 4 a.m., the Lung time of day.
Continue this way for the next 24 hours or longer if you are still in airports and changing planes. (I will never forget my "bargain" flight to Japan that took 36 hours!) You don't have to remember to stimulate the point exactly in the middle of the two-hour time period, although those with the technical know-how to set their watch to remind them will have an easier time of it. (That type of technology is beyond me!)
Seasoned traveler Pamela Ferguson has an entire self-shiatsu routine to be performed at regular intervals during your flight. If you start to feel claustrophobic, look above your head, expand into that space and stretch. Squeeze the back of your neck and the top of your shoulders. Knuckle-rub right below the outside of your knee. Take off your shoes and rub the bottom of your feet and ankles. See her Self Shiatsu Handbook for detailed instructions of this wonderful routine and may more self-care techniques.
Throughout your whole trip, remember to drink lots of water to keep yourself well-hydrated. Avoid alcohol and coffee. When you arrive, make sure to walk outside in the moon or sunlight to adjust your biological clock. Be absolutely sure not to look back on the time zone you are coming from until you are ready to return. The worst thing to do is say, "Well, in my time it's 2 am." You'll be undoing all of the reprogramming you're working on!
Using this technique, I have flown half way around the world without missing a beat. I remember calling my son when it was noon in Thailand and midnight in Maryland back home. I walked around the street markets and temples until 7 pm (still pressing my points), went to sleep that night and got up early for class the next morning refreshed. Try it and see what a huge difference it makes the next time you travel!
Click here for previous articles by Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc.
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