Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
January, 2002, Vol. 02, Issue 01
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
I can't believe it's already been a year since you've begun your spa odyssey. Now you're a full-fledged member of an industry that employs well over 100,000 people. Plus, as a massage therapist, you're on the front lines of this expanding sector. You are the person spa guests spend time with. You are the person they look to as a living example of the health and wholeness they seek. They want you to walk your talk!
I hope you've benefited from our conversations thus far. What started out as a simple correspondence has turned into a correspondence course for spa therapists! (Editor's note: To read the complete archives of Steve's Spa Letters column, go to www.massagetoday.com/columnists/capellini/articles.html.)
"What's next?" you asked in your last letter. Good question. You've been at the spa for some time, and have become a valuable asset through your training, dedication and hard work. Now that spa season is in full swing again, you're ripe to "make your move," or at least take the first step up the spa ladder. But toward what?
It may feel as if you're suddenly in a dead-end position; maybe you're even questioning why you got into the spa business in the first place. Everywhere you look, you see a long line of therapists in front of you. You've just run into what I call the "Seniority Syndrome," and I don't blame you for feeling frustrated.
Your enthusiasm and energy are colliding with a system that has been in place at most spas (and many businesses in general) for years. Therapists who've worked at the spa longer than you are given preference for prime shifts and time off, simply because the start-date of their employment was earlier than yours. As you've pointed out, some of these "senior" therapists are resting on their laurels, not doing the best work they're capable of. You think they're taking advantage of the system.
You may be right. However, keep in mind that you might possibly behave the same way if, a few years from now, you find yourself in a cushy senior position. If that were to happen, you might resent the energy and enthusiasm of an upstart -- such as the person you are right now!
The problem, in my mind, is not so much with individuals, but with the system itself. Given sufficient motivation and opportunity, most spa therapists will want to continue to improve themselves and their work.
Your best bet now is to continue to work closely (and obediently!) with your spa director, massage supervisor, and other managers. When the time is right, let the director know about an alternative to the seniority system. I saw it in action at a spa in northern California once, and it worked quite well.
Instead of the existing "senioritocracy,"consider an alternative system I'll call a "meritocracy." Rather than awarding therapists simply for sticking around, this system is based on monthly guest comment cards, plus longevity on the job, which does count for something, after all.
If the therapists who garner the most favorable comments also receive the most prized shifts and optimal number of hours, it will work for the benefit of the spa, the guests, and the therapists, who will be motivated to do their best work. The only problem with this system is that sometimes, over-zealous therapists solicit favorable guest comments. Spot-checks need to be in place to guard against this. All guest comments should be unsolicited.
Lou, I have a feeling you're going to go far in the spa industry. You just have to find a way to reign in your enthusiasm right now so it can be used for the greater good. Sooner than you think, you're going to be a senior employee yourself. Exercise compassion toward others in your workplace who are dealing with their own challenges. Believe me, you'll need the same type of compassion in return one day.
Something you can do today is begin to create your own private meritocracy. Continue to do the best work you can do, on all levels that the job demands. That hard work will take you to the place your heart wants you to be -- your soul's calling.
More about this next time I write. Until then, take care,
Click here for previous articles by Steve Capellini, LMT.
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