Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
January, 2002, Vol. 02, Issue 01
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
I can't believe it's already been a year since you've begun your spa odyssey. Now you're a full-fledged member of an industry that employs well over 100,000 people. Plus, as a massage therapist, you're on the front lines of this expanding sector. You are the person spa guests spend time with. You are the person they look to as a living example of the health and wholeness they seek. They want you to walk your talk!
I hope you've benefited from our conversations thus far. What started out as a simple correspondence has turned into a correspondence course for spa therapists! (Editor's note: To read the complete archives of Steve's Spa Letters column, go to www.massagetoday.com/columnists/capellini/articles.html.)
"What's next?" you asked in your last letter. Good question. You've been at the spa for some time, and have become a valuable asset through your training, dedication and hard work. Now that spa season is in full swing again, you're ripe to "make your move," or at least take the first step up the spa ladder. But toward what?
It may feel as if you're suddenly in a dead-end position; maybe you're even questioning why you got into the spa business in the first place. Everywhere you look, you see a long line of therapists in front of you. You've just run into what I call the "Seniority Syndrome," and I don't blame you for feeling frustrated.
Your enthusiasm and energy are colliding with a system that has been in place at most spas (and many businesses in general) for years. Therapists who've worked at the spa longer than you are given preference for prime shifts and time off, simply because the start-date of their employment was earlier than yours. As you've pointed out, some of these "senior" therapists are resting on their laurels, not doing the best work they're capable of. You think they're taking advantage of the system.
You may be right. However, keep in mind that you might possibly behave the same way if, a few years from now, you find yourself in a cushy senior position. If that were to happen, you might resent the energy and enthusiasm of an upstart -- such as the person you are right now!
The problem, in my mind, is not so much with individuals, but with the system itself. Given sufficient motivation and opportunity, most spa therapists will want to continue to improve themselves and their work.
Your best bet now is to continue to work closely (and obediently!) with your spa director, massage supervisor, and other managers. When the time is right, let the director know about an alternative to the seniority system. I saw it in action at a spa in northern California once, and it worked quite well.
Instead of the existing "senioritocracy,"consider an alternative system I'll call a "meritocracy." Rather than awarding therapists simply for sticking around, this system is based on monthly guest comment cards, plus longevity on the job, which does count for something, after all.
If the therapists who garner the most favorable comments also receive the most prized shifts and optimal number of hours, it will work for the benefit of the spa, the guests, and the therapists, who will be motivated to do their best work. The only problem with this system is that sometimes, over-zealous therapists solicit favorable guest comments. Spot-checks need to be in place to guard against this. All guest comments should be unsolicited.
Lou, I have a feeling you're going to go far in the spa industry. You just have to find a way to reign in your enthusiasm right now so it can be used for the greater good. Sooner than you think, you're going to be a senior employee yourself. Exercise compassion toward others in your workplace who are dealing with their own challenges. Believe me, you'll need the same type of compassion in return one day.
Something you can do today is begin to create your own private meritocracy. Continue to do the best work you can do, on all levels that the job demands. That hard work will take you to the place your heart wants you to be -- your soul's calling.
More about this next time I write. Until then, take care,
Click here for previous articles by Steve Capellini, LMT.
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