resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Acupuncture Points: Broadening Our Scope and Diagnostic Work
As every practitioner knows, the correct diagnosis is everything. Most healing disciplines rely on the use of symptomatology for their treatment implementation. Beyond symptomatology, we have clinical tests to provide more objective findings.
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
January, 2002, Vol. 02, Issue 01
Building a Successful Spa: Step One - Conception
By John Fanuzzi
As I write for Massage Today, whose primary readership is massage therapists, I am honored to share some of my experiences with many friends in the industry. Looking through the eyes of a massage therapist and through the eyes of a hotel chain are completely different, so I will write as if I was a massage therapist considering opening a spa.
"Spa" seems to be the wildcard word that incorporates not just massage, but a potential multitude of treatments, including other alternative therapies; body scrubs; skin care; steam; sauna; hydrotherapy; yoga; fitness; diet; meditation; and cleansing.It is the universal and much more socially accepted word, and it has hit its stride only in the past six or seven years. With that window now open, many massage therapists are upgrading their practices to day spas, which can be quite profitable if properly planned and managed.
When inspired with a new idea, such as opening a spa, a process starts that will test you, to see if you have what it takes to fulfill that vision. Many people get sidetracked when someone, perhaps their closest friend or most respected lawyer, banker or accountant, questions them about the practicality of their dream. Will your passion or your fears win when you hit that obstacle? My experience tells me that with any good idea, there are always hurdles to overcome. The real beginning is when you say, "I will." From that point of commitment, the fun begins. I have labeled this Conception -- the first step of a 12-step process to building a successful spa. Sharing your vision with your close circle of partners or staff, who also have a positive vision, will multiply the ideas and keep the creative juices flowing. It is also a time to start to think about what type of corporate structure you might need, and who the principals will be. Your positive attitude will bring the birth of a beautiful business; it must be nurtured, just like a baby in the womb.
I have personally built two spas, and one thing I can say is that what your final product may be quite different than your conceptual plan. When you do get into the design stage, you want to be as close to the final desired result as possible or it will delay construction and cost more for changes.
Now that you have decided to move forward, it is time to ask yourself some basic questions, such as: Do I want or need partners? Should I incorporate? How much will it cost? How big of a space do I need? Should I lease, buy or build? What types of treatments should I offer? Do I want to be more clinical? Do I want to include a hair salon? Should I start small? Should I hire a consultant? (For the sake of readers who may not have any knowledge of the spa industry, I am starting our discussion at an elementary level.)
This early creative stage is perhaps the most important - it is the thrust to get you through the next 11 steps. Each idea is a very important part of the process, and could be worth thousands of dollars. It is time to open your eyes wide, ask questions, visit as many spas as you can, attend trade shows, and read as much as possible from trade magazines such as Spa Management, Day Spa and American Spa.
Next month, we'll take the second step toward opening a spa by addressing Spa Theme and Personality.
Click here for previous articles by John Fanuzzi.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.