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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
January, 2002, Vol. 02, Issue 01
We Get Letters & E-Mail
By Editorial Staff
"Decide the true road this publication should take"
Did anyone else find the combination of articles in the December issue of Massage Today curious? In his editorial entitled "Bias and Perception," Cliff Korn writes, as explanation of his editorial in the previous issue, that it "was about working together." He ends his editorial, after a wonderful review of the tres bien AMTA convention in Quebec City, by stating that the assumption should not be made "that we're all working against one another." Ralph Stephens writes in "Why We Do What We Do": "Just remember, our professional debates should stay on the plane of ideas, and never descend to the plane of personalities."
Both of these views are admirable.Unfortunately, Mr. Donald Petersen Jr., publisher of Massage Today, does not seem to share these ideals, as evidenced by his contribution to this issue. Rather, he writes an article that in my view not only "descends to the plane of personalities," but is nothing more than an attempt to play his views out in a court of public opinion, which is most inappropriate.
One cannot be deemed credible if arrows are being slung while words of welcome and openness are being spoken. It appears as though the individuals responsible for Massage Today need to decide the true road this publication will take and the image they wish to portray.
Thank you so much for sharing your thoughts. You raise some important questions that deserve to be answered. As this lawsuit proceeds and we report various details in the publication, it's important to clarify what our position is and isn't.
Massage Today's desire to build a strong relationship with the AMTA was demonstrated from our very first issue, which featured a front-page story extolling the AMTA's valuable 2000 Consumer Survey.1 You will note that Massage Today continues to publish positive articles about the AMTA. As a news publication, we strive to provide just that: news for and about massage therapy. We make no qualification as to the source of the news, so long as it is deemed valid and of interest to the profession.
In addition, it's important to note our selection of Cliff Korn as editor of Massage Today; Cliff is president of the AMTA-New Hampshire chapter.
AMTA's response to our article on their consumer survey in our first issue was rather surprising. Rather than show appreciation for the positive publicity, the AMTA decided to sue Massage Today for using AMTA's name in this specific article in the first two counts of their lawsuit. As these counts had no legal support, the judge dismissed them, along with counts regarding our sending Massage Today to their members, before any evidence was even heard.2
We repeatedly called the AMTA to discuss their concerns regarding the directory issue, but AMTA refused to take or return our calls. Had we the opportunity to discuss the directory issue with the AMTA before they filed their lawsuit, we could have shown them that directories such as theirs are not protected anymore than the local phone book. Anyone can take names, addresses and phone numbers from a phone directory and use them how they wish.3 If not, we'd all be paying the phone book companies every time we used any information in their phone books.
Since the judge has thrown out all but one issue of the lawsuit without even hearing any evidence, we now find ourselves in a very frustrating position. We are compelled to ask the judge to sanction the AMTA for filing a lawsuit with little or no merit. If we prevail, this will almost double the amount of money the AMTA members will be paying for a lawsuit many have plainly stated they don't want and of which they disapprove.4
Massage Today feels an obligation to warn AMTA members about the potential loss of hundreds of thousands of dollars of their money if the AMTA is forced to pay for both their legal expenses and ours. This would be news even if we weren't involved, because it affects over 25% of this profession.
So the answer to your feeling that the December issue of Massage Today sends a mixed message is this:
Again, thank you for your comments, and for the time you took to address this issue. We hope you continue to read and enjoy Massage Today for its commitment to publishing timely news and information regarding the massage therapy profession.
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