resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
January, 2002, Vol. 02, Issue 01
We Get Letters & E-Mail
By Editorial Staff
"Decide the true road this publication should take"
Did anyone else find the combination of articles in the December issue of Massage Today curious? In his editorial entitled "Bias and Perception," Cliff Korn writes, as explanation of his editorial in the previous issue, that it "was about working together." He ends his editorial, after a wonderful review of the tres bien AMTA convention in Quebec City, by stating that the assumption should not be made "that we're all working against one another." Ralph Stephens writes in "Why We Do What We Do": "Just remember, our professional debates should stay on the plane of ideas, and never descend to the plane of personalities."
Both of these views are admirable.Unfortunately, Mr. Donald Petersen Jr., publisher of Massage Today, does not seem to share these ideals, as evidenced by his contribution to this issue. Rather, he writes an article that in my view not only "descends to the plane of personalities," but is nothing more than an attempt to play his views out in a court of public opinion, which is most inappropriate.
One cannot be deemed credible if arrows are being slung while words of welcome and openness are being spoken. It appears as though the individuals responsible for Massage Today need to decide the true road this publication will take and the image they wish to portray.
Thank you so much for sharing your thoughts. You raise some important questions that deserve to be answered. As this lawsuit proceeds and we report various details in the publication, it's important to clarify what our position is and isn't.
Massage Today's desire to build a strong relationship with the AMTA was demonstrated from our very first issue, which featured a front-page story extolling the AMTA's valuable 2000 Consumer Survey.1 You will note that Massage Today continues to publish positive articles about the AMTA. As a news publication, we strive to provide just that: news for and about massage therapy. We make no qualification as to the source of the news, so long as it is deemed valid and of interest to the profession.
In addition, it's important to note our selection of Cliff Korn as editor of Massage Today; Cliff is president of the AMTA-New Hampshire chapter.
AMTA's response to our article on their consumer survey in our first issue was rather surprising. Rather than show appreciation for the positive publicity, the AMTA decided to sue Massage Today for using AMTA's name in this specific article in the first two counts of their lawsuit. As these counts had no legal support, the judge dismissed them, along with counts regarding our sending Massage Today to their members, before any evidence was even heard.2
We repeatedly called the AMTA to discuss their concerns regarding the directory issue, but AMTA refused to take or return our calls. Had we the opportunity to discuss the directory issue with the AMTA before they filed their lawsuit, we could have shown them that directories such as theirs are not protected anymore than the local phone book. Anyone can take names, addresses and phone numbers from a phone directory and use them how they wish.3 If not, we'd all be paying the phone book companies every time we used any information in their phone books.
Since the judge has thrown out all but one issue of the lawsuit without even hearing any evidence, we now find ourselves in a very frustrating position. We are compelled to ask the judge to sanction the AMTA for filing a lawsuit with little or no merit. If we prevail, this will almost double the amount of money the AMTA members will be paying for a lawsuit many have plainly stated they don't want and of which they disapprove.4
Massage Today feels an obligation to warn AMTA members about the potential loss of hundreds of thousands of dollars of their money if the AMTA is forced to pay for both their legal expenses and ours. This would be news even if we weren't involved, because it affects over 25% of this profession.
So the answer to your feeling that the December issue of Massage Today sends a mixed message is this:
Again, thank you for your comments, and for the time you took to address this issue. We hope you continue to read and enjoy Massage Today for its commitment to publishing timely news and information regarding the massage therapy profession.
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