Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
January, 2002, Vol. 02, Issue 01
Myth and Magic
By Keith Eric Grant, PhD, NCTMB
In ages past, the rhythms of our ancestors' lives were bound closely to the changing cycle of the seasons. The coming of the New Year was linked with celebration of the winter solstice, the point in the progression of celestial events that marks both the shortest day and the birth of hope that a new spring will come. Anglo-Celtic mythology metaphorically portrays the cycle of seasons as a recurring conflict between the Holly King, who reigns during the half-year of waning sunlight, and his brother the Oak King, who reigns during the half-year of waxing sunlight. In their midwinter clash, the Holly King yields to the Oak King, even as the old sun dies so that the new sun can be reborn. As deep winter approaches, the Holly King withdraws into contemplation. Within his chalice, he nurtures the nascent new sun, and perhaps sees visions and dreams of the year to come.10
Such shared myths as the Holly King encapsulate the themes by which a society makes sense of and responds to the world around it. Whether or not a myth has literal truth is often irrelevant to this metaphorical function. Similarly, we also share family myths and create personal myths to help us organize and make sense of the progression of our own lives. 1,3,4,6 Because our attitudes and responses towards life take form within our internal stories, our personal myths can be both powerful and limiting. Often enacted at an unconscious level, they can separate us from the vitality of our embodied life or allow us to fully experience and draw upon that vitality. In the process, our personal myths set the underlying tone of our emotions and mental imagery. These emotions and imagery, in turn, profoundly affect our health and bodily comfort. 2,9
Among the conceptual difficulties in trying to approach the efficacy of massage and bodywork in the medical sense are the myriad ways in which we can, simply by presence and touch, influence internal life scripts, mental imagery, sensation, and even sense of identity. We deal not with simple cause and effect. Instead, we interact within the ever-changing flow of complex patterns of feedback. The concepts of personal myth and imagery outlined above provide a helpful perspective. Such thoughts are furthered by recent research into phantom limb pain that has led to a hypothesis that the brain contains widely distributed neural networks that create an image of self through genetic programs and memories of past experience. Afferent inputs act on this neuromatrix and produce output patterns that lead to the report of pain. 5,7 What emerges is a view of the body as a system, with a memory that accepts and responds to sensory input, but does not necessarily directly echo it in form or timing.
The Celts viewed liminal (threshold) times and places -- times and places that are neither this nor that but contain a protean element of confusion and chaos -- as holding great potential for creation and change. The Chinese ideogram for crisis also succinctly captures this belief, being made up of the two symbols for danger and opportunity. Perhaps within our practice of bodywork, we learn to elicit the creation of such liminal moments of chaos and reorganization - a threshold or pause in what was a constant state of dysfunction that allows a client to move themselves towards wholeness and a new homeostasis. Our inputs of touch, sensation, and presence may well affect personal myth, imagery, emotion, and neurological state, facilitating such a reorganization of body and spirit. While this viewpoint is largely conjectural, it is conjecture firmly grounded in current concepts of human physiology and its web of interconnections.
Within ourselves, we have the need to create myths for our lives and work that provide us with the opportunity to experience and express wonder and marvel and to seek and find renewal. When these qualities flow into our work, they are conveyed and perceptible to our clients. As we enter into this New Year, there is no better way to promote your excitement with your practice of massage and to work out the creation of your own myth and magic.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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