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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
January, 2002, Vol. 02, Issue 01
By Cliff Korn, BS, LMT, NCTMB
This issue of Massage Today marks the first anniversary of our publication. I am pleased to say that Massage Today has met most of its first-year goals, and is now the most well-read publication in the massage and bodywork community! I thank all the readers for your continued support and suggestions for improvement; all the authors who have submitted articles for publication; and especially our esteemed columnists, who each month prepare useful, interesting and thought-provoking columns for you, our readers! A year ago, I wrote that Massage Today had brought together a collection of leaders in our field to report to us on their unique perspectives and points of view.My personal feeling is that Massage Today's columnists are the best and most read celebrities in the massage and bodywork community today.
Unfortunately, we had to say thank you and goodbye to two of those columnists. In 2001, both Doc Clay and Whitney Lowe felt the need to stop sharing their thoughts with Massage Today readers. I wish Doc Clay much success with his soon-to-be-published textbook, and Whitney Lowe perseverance and insight as he accepts the gavel as the NCBTMB's new chairman early in 2002. We have all benefited from their contributions, and they will be sorely missed. I hope to see them back in print with Massage Today soon if they feel they are able.
Despite their absence in as we begin 2002, I am proud to have continuing columnists Ben Benjamin; Steve Capellini; Neal Cross; Barbra Esher; Keith Grant; Perry Isenberg; Kate Jordan; Claudette Laroche; Vivian Madison-Mahoney; Cherie Sohnen-Moe; Lynda Solien-Wolfe; Ralph Stephens; John Upledger; and Ruth Werner contributing on a regular basis. In the coming months, I hope to introduce several new columnists to join our existing list of experts. Please remember that all of our columnists have contact information listed at the end of their articles. Be sure to let them know if there are specific issues you'd like them to cover in future columns!
While Massage Today has met many first year's goals, it hasn't always been easy. The road to success has not been without potholes and speedbumps! Some have questioned the publication's motives. I assure you that Massage Today remains true to its purpose of bringing unique, diverse perspectives and points of view into the light of day. My guess is that much of the questioning and scrutinizing comes from a lack of ability to put a "spin" on the articles we've published. In the past, the massage and bodywork community was small enough that the various entities were able to almost completely control the print coverage that mentions them. They now seem to prefer that independent media ignore them entirely or accept their public relations offerings as "news." In my opinion, the massage and bodywork community has grown too much for that to be possible anymore. The community is now large enough that when certifying bodies, professional associations, educational entities and accrediting bodies take action, they affect significant portions of our society. Here at Massage Today, we consider several aspects before determining an article as "news." We first look at whether the item affects a significant portion of the community. If a smaller portion of the community is affected, we measure the magnitude of the effect on that smaller group.
I'm pleased with our news coverage in the past year, and downright proud of much of it. I hope you are, too. My one disappointment in our inaugural year was that I couldn't overcome these suspicions of motive. In my very first column, I wrote: "I will strive to enable [Massage Today] to transcend the animosities sometimes seen among various schools, associations, modalities and experience levels, and will encourage the sharing of divergent perspectives." I think I've done my part - but animosities are still there. I'm going to keep trying!
Drum roll please... . This issue also represents a new beginning for Massage Today. With the January 2002 issue, we've initiated a spa section of Massage Today. You will find our long-time spa contributor, Steve Capellini, in the new section, as well as inaugural spa columnists Robin Zill and John Fanuzzi. Additional impressive columnists will be introduced to you in future months. Providing news of the massage & bodywork and spa communities is a natural progression. The advantages of serving both professions with one publication are obvious:
Because Massage Today includes every massage therapist, bodyworker and spa, it can truly be a place where everyone can discuss issues, share ideas and work for positive change. Inclusiveness creates the trust that serves as the foundation for personal and industry growth. I hope you enjoy the added features! I don't know about you, but I sincerely hope that 2002 has more news, but is less "eventful" than 2001!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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