resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
January, 2002, Vol. 02, Issue 01
By Cliff Korn, BS, LMT, NCTMB
This issue of Massage Today marks the first anniversary of our publication. I am pleased to say that Massage Today has met most of its first-year goals, and is now the most well-read publication in the massage and bodywork community! I thank all the readers for your continued support and suggestions for improvement; all the authors who have submitted articles for publication; and especially our esteemed columnists, who each month prepare useful, interesting and thought-provoking columns for you, our readers! A year ago, I wrote that Massage Today had brought together a collection of leaders in our field to report to us on their unique perspectives and points of view.My personal feeling is that Massage Today's columnists are the best and most read celebrities in the massage and bodywork community today.
Unfortunately, we had to say thank you and goodbye to two of those columnists. In 2001, both Doc Clay and Whitney Lowe felt the need to stop sharing their thoughts with Massage Today readers. I wish Doc Clay much success with his soon-to-be-published textbook, and Whitney Lowe perseverance and insight as he accepts the gavel as the NCBTMB's new chairman early in 2002. We have all benefited from their contributions, and they will be sorely missed. I hope to see them back in print with Massage Today soon if they feel they are able.
Despite their absence in as we begin 2002, I am proud to have continuing columnists Ben Benjamin; Steve Capellini; Neal Cross; Barbra Esher; Keith Grant; Perry Isenberg; Kate Jordan; Claudette Laroche; Vivian Madison-Mahoney; Cherie Sohnen-Moe; Lynda Solien-Wolfe; Ralph Stephens; John Upledger; and Ruth Werner contributing on a regular basis. In the coming months, I hope to introduce several new columnists to join our existing list of experts. Please remember that all of our columnists have contact information listed at the end of their articles. Be sure to let them know if there are specific issues you'd like them to cover in future columns!
While Massage Today has met many first year's goals, it hasn't always been easy. The road to success has not been without potholes and speedbumps! Some have questioned the publication's motives. I assure you that Massage Today remains true to its purpose of bringing unique, diverse perspectives and points of view into the light of day. My guess is that much of the questioning and scrutinizing comes from a lack of ability to put a "spin" on the articles we've published. In the past, the massage and bodywork community was small enough that the various entities were able to almost completely control the print coverage that mentions them. They now seem to prefer that independent media ignore them entirely or accept their public relations offerings as "news." In my opinion, the massage and bodywork community has grown too much for that to be possible anymore. The community is now large enough that when certifying bodies, professional associations, educational entities and accrediting bodies take action, they affect significant portions of our society. Here at Massage Today, we consider several aspects before determining an article as "news." We first look at whether the item affects a significant portion of the community. If a smaller portion of the community is affected, we measure the magnitude of the effect on that smaller group.
I'm pleased with our news coverage in the past year, and downright proud of much of it. I hope you are, too. My one disappointment in our inaugural year was that I couldn't overcome these suspicions of motive. In my very first column, I wrote: "I will strive to enable [Massage Today] to transcend the animosities sometimes seen among various schools, associations, modalities and experience levels, and will encourage the sharing of divergent perspectives." I think I've done my part - but animosities are still there. I'm going to keep trying!
Drum roll please... . This issue also represents a new beginning for Massage Today. With the January 2002 issue, we've initiated a spa section of Massage Today. You will find our long-time spa contributor, Steve Capellini, in the new section, as well as inaugural spa columnists Robin Zill and John Fanuzzi. Additional impressive columnists will be introduced to you in future months. Providing news of the massage & bodywork and spa communities is a natural progression. The advantages of serving both professions with one publication are obvious:
Because Massage Today includes every massage therapist, bodyworker and spa, it can truly be a place where everyone can discuss issues, share ideas and work for positive change. Inclusiveness creates the trust that serves as the foundation for personal and industry growth. I hope you enjoy the added features! I don't know about you, but I sincerely hope that 2002 has more news, but is less "eventful" than 2001!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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