Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
January, 2002, Vol. 02, Issue 01
By Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
I'd like to take this opportunity to thank you all for your support on this, the one-year anniversary of my column and, coincidentally enough, of Massage Today! I appreciate your questions and suggestions, and I answer all letters.(If you wrote and did not receive a reply, your message got lost in a shuffle between new computers. Please try again.)
I thought this would be a good month to answer the most commonly asked question I've been asked: "How can I learn more, and what books do you recommend?" I'd also like to tie this question in to a much larger issue - how people portray themselves, particularly with regard to their training.
First off, qi is a completely experiential phenomenon; you cannot learn about it from books. It is energetic in nature and thus, elusive. There is absolutely no substitute for training with an experienced instructor. You can get an idea about the functions of qi, etiology, pathology and treatment strategies from books and articles, but it is not going to come together without someone to help sort it all out. Start collecting brochures from places that you know are reputable, such as www.aobta.org and other websites. Decide if Chinese medicine is really what you want to do, then figure out how to do it!
As far as books go, there is one that I recommend that, if you only buy one book for the rest of your life, get Foundations of Chinese Medicine by Giovanni Maciocia. It is not cheap, but divide the price up over the years that you will use it and it is clearly a bargain. Foundations of Chinese Medicine is the most readable, comprehensive text written in English (or Italian if you would prefer). Everything in it is applicable to shiatsu and Asian bodywork. If you also want an acupoint book, try Peter Deadman's Manual of Acupuncture. It is also expensive, but you'll never need another meridian and point location book. Either of these books can be ordered from redwingbooks.com, and AOBTA members receive a discount.
So, let's say you've read all my articles, and purchased and read both of the abovementioned books. Maybe you've even taken a weekend course. Are you ready to add shiatsu to the list of "specialties" on your card? Probably at this point you're response is, "Heavens no, of course not!" but I know for some it may be tempting. It seems fashionable these days to list many specialties on business cards, websites and other places.
One problem in doing that is, people are less likely to call you. Narrow down what you specialize in. Interestingly enough, the more you specialize, the busier you get! The public perceives those who claim to do many different practices as jacks-of-all-trades and masters of none. The public is accustomed to seeking out "specialists." There are obviously other reasons to seriously consider how you portray yourself.
How do you feel about people who say they do massage therapy after maybe only a few weekends of training? If you think this does a disservice to your profession, you may sympathize with how I feel. Substitute the word "shiatsu" for "massage" in the scenario above. It is painful for me to see people with little or no training portray themselves as shiatsu therapists.
I have been studying for over 15 years, and I have only covered the tip of the shiatsu iceberg. How much is enough? What is the minimum? Just as the National Certification Exam (NCE) is considered as entry level into the massage profession, the Asian Bodywork Therapy (ABT) Certification Exam, administered by the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM), is considered the benchmark in the field for shiatsu and ABT. Each exam requires approximately 500 hours of training as requisite; the curriculum requirements are separate but equal. Both the NCCAOM and the NCBTMB are NCCA-certified and members of NOCA. The NCCAOM also certifies acupuncturists and Chinese herbalists, has been in existence almost 20 years, and has exams accepted for licensure in over 40 states.
Do I think that there are excellent shiatsu therapists who have not taken the ABT exam? Absolutely! However, I believe that by taking the exam, they would benefit themselves and the field of ABT as a whole. Do I think that there are excellent shiatsu therapists out there with less than 500 hours of training in ABT? Maybe. But few would come close to having the high level of sensitivity, knowledge, assessment and treatment skills that I expect from an Asian bodywork therapist.
In Japan, 2,200 hours of training are required to practice shiatsu. I don't think Americans are ready for that benchmark yet, but maybe you see my point! I am happy to say that ABTs have a friend in their quest for practitioners to accurately and ethically represent themselves. AMTA has received a lot of bad press due to "the lawsuit," and I really think it's a shame.
I know Cliff said that he didn't want to appear biased in his last editor's column, but I am fine with coming out as very partial to AMTA and its current board of directors. I personally prefer to be represented by an organization that is membership-driven, nonprofit and that supports high educational standards in the field. I know many of you find that other organizations better fulfill your needs, and I respect everyone's choice!
Click here for previous articles by Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc.
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