Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
January, 2002, Vol. 02, Issue 01
By Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
I'd like to take this opportunity to thank you all for your support on this, the one-year anniversary of my column and, coincidentally enough, of Massage Today! I appreciate your questions and suggestions, and I answer all letters.(If you wrote and did not receive a reply, your message got lost in a shuffle between new computers. Please try again.)
I thought this would be a good month to answer the most commonly asked question I've been asked: "How can I learn more, and what books do you recommend?" I'd also like to tie this question in to a much larger issue - how people portray themselves, particularly with regard to their training.
First off, qi is a completely experiential phenomenon; you cannot learn about it from books. It is energetic in nature and thus, elusive. There is absolutely no substitute for training with an experienced instructor. You can get an idea about the functions of qi, etiology, pathology and treatment strategies from books and articles, but it is not going to come together without someone to help sort it all out. Start collecting brochures from places that you know are reputable, such as www.aobta.org and other websites. Decide if Chinese medicine is really what you want to do, then figure out how to do it!
As far as books go, there is one that I recommend that, if you only buy one book for the rest of your life, get Foundations of Chinese Medicine by Giovanni Maciocia. It is not cheap, but divide the price up over the years that you will use it and it is clearly a bargain. Foundations of Chinese Medicine is the most readable, comprehensive text written in English (or Italian if you would prefer). Everything in it is applicable to shiatsu and Asian bodywork. If you also want an acupoint book, try Peter Deadman's Manual of Acupuncture. It is also expensive, but you'll never need another meridian and point location book. Either of these books can be ordered from redwingbooks.com, and AOBTA members receive a discount.
So, let's say you've read all my articles, and purchased and read both of the abovementioned books. Maybe you've even taken a weekend course. Are you ready to add shiatsu to the list of "specialties" on your card? Probably at this point you're response is, "Heavens no, of course not!" but I know for some it may be tempting. It seems fashionable these days to list many specialties on business cards, websites and other places.
One problem in doing that is, people are less likely to call you. Narrow down what you specialize in. Interestingly enough, the more you specialize, the busier you get! The public perceives those who claim to do many different practices as jacks-of-all-trades and masters of none. The public is accustomed to seeking out "specialists." There are obviously other reasons to seriously consider how you portray yourself.
How do you feel about people who say they do massage therapy after maybe only a few weekends of training? If you think this does a disservice to your profession, you may sympathize with how I feel. Substitute the word "shiatsu" for "massage" in the scenario above. It is painful for me to see people with little or no training portray themselves as shiatsu therapists.
I have been studying for over 15 years, and I have only covered the tip of the shiatsu iceberg. How much is enough? What is the minimum? Just as the National Certification Exam (NCE) is considered as entry level into the massage profession, the Asian Bodywork Therapy (ABT) Certification Exam, administered by the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM), is considered the benchmark in the field for shiatsu and ABT. Each exam requires approximately 500 hours of training as requisite; the curriculum requirements are separate but equal. Both the NCCAOM and the NCBTMB are NCCA-certified and members of NOCA. The NCCAOM also certifies acupuncturists and Chinese herbalists, has been in existence almost 20 years, and has exams accepted for licensure in over 40 states.
Do I think that there are excellent shiatsu therapists who have not taken the ABT exam? Absolutely! However, I believe that by taking the exam, they would benefit themselves and the field of ABT as a whole. Do I think that there are excellent shiatsu therapists out there with less than 500 hours of training in ABT? Maybe. But few would come close to having the high level of sensitivity, knowledge, assessment and treatment skills that I expect from an Asian bodywork therapist.
In Japan, 2,200 hours of training are required to practice shiatsu. I don't think Americans are ready for that benchmark yet, but maybe you see my point! I am happy to say that ABTs have a friend in their quest for practitioners to accurately and ethically represent themselves. AMTA has received a lot of bad press due to "the lawsuit," and I really think it's a shame.
I know Cliff said that he didn't want to appear biased in his last editor's column, but I am fine with coming out as very partial to AMTA and its current board of directors. I personally prefer to be represented by an organization that is membership-driven, nonprofit and that supports high educational standards in the field. I know many of you find that other organizations better fulfill your needs, and I respect everyone's choice!
Click here for previous articles by Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc.
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