Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
December, 2001, Vol. 01, Issue 12
Why We Do What We Do
By Ralph Stephens, BS, LMT, NCTMB
The" holidaze" is upon us. It is not a time for controversy. It is time for reflection; sharing; joy; reverence; giving; receiving; shopping; gift certificates; and lots of good food! Hopefully you will experience lots of the above.As you shop, don't forget the reason for all the observances that occur at this time of the year.
This has been an amazing year. So much has happened, from the peaceful Maha Kumba Mela, the largest spiritual gathering in the history of the planet, to the events of September 11. Huge contrasts and monumental changes; and yet, through all of this, we are still able to get up each morning and pursue our dreams. We still have the privilege of being in the profession of our choice, and being able to serve those who chose to come to us. Never take this for granted.
At the 2001 AMTA Convention in Quebec City, Canada, a colleague made a comment that I want to share. He said, "Always be grateful and give thanks every time a person gets on your table (or chair), for the privilege of being able to help and serve them. Never forget that you could be spending your time at a 'meaningless' job."
The AMTA convention was a great meeting. Many members of the Massage Emergency Response Team (MERT) attended. Dozens of them had been working in New York City, Washington, D.C. and Pennsylvania. Their stories were inspiring. Never has massage been more appreciated than at the sites of these disasters. The MERT volunteers who donated their time, skills and energy, working in an incredibly stressful environment, are the unsung heroes of our profession. To all those therapists who participated in the relief efforts, and to all the vendors that supplied them with equipment, thanks for doing all you could to help those in need.
The AMTA is the only organization in our profession that invests its members' dues into programs like MERT. All of AMTA's faults and mistakes fall by the wayside when one effort like MERT is successful. May AMTA's new president, Carolyn Talley, and her new leadership team continue to develop and support MERT and other programs that give professional massage therapist more ways to serve humanity.
It has been a year since Massage Today was launched. It has been an exciting experience to be a part of this publication, and I am grateful for the opportunity. Massage Today is providing a forum for debate of important issues not allowed anywhere else. This debate is necessary and important. When Editor Cliff Korn asked me to be a regular editorial columnist, I told him I had never been a columnist. He said, "No problem, I've never been an editor." He then whispered in my ear, "Insurance," and left me on my own. He has done a great job. I have enjoyed mine. I have especially enjoyed the e-mails from readers, both supportive and otherwise. It is the free exchange of ideas that helps our profession grow and evolve. If I have stimulated some of you to think seriously about the issues of insurance and education, I have been successful. I hope to continue to irritate your grey matter in upcoming issues. Just remember, our professional debates should stay on the plane of ideas, and never descend to the plane of personalities.
As this very unusual year comes to a close, it should be obvious that humanity needs a new focus. It is time to end our focus on disease, poverty and war. Let us all resolve to concentrate on health, prosperity and peace. As the travesties that brought us together as a nation pass into yesterday's news, may our resolve to bring about a better, safer world for all people continue.
Take care of yourselves and strive for health, for as touch therapists, you are desperately needed. Wishing you and yours a joyous holiday season, and a healthy and rewarding New Year.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.