Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
December, 2001, Vol. 01, Issue 12
From the Publisher: "Olson's Lawsuit" Update*: AMTA Faces Possible Court Sanctions
Massage Today Attorney Serves Notice
By Donald M. Petersen Jr., BS, HCD(hc), FICC(h)
Less than two months after the judge's decision to dismiss most of the Steve Olson's lawsuit* against Massage Today,1 the AMTA was served with notice that Massage Today (MT) intends to seek sanctions against the organization.The notice was sent to AMTA's attorney on October 29, 2001, citing Judge George W. Lindberg's recent dismissal order as its basis.
Massage Today's legal counsel Rick Cigel explains the seriousness of this action:
The notice will be followed by a motion requesting Judge Lindberg award Massage Today its legal expenses, based on the final outcome of the lawsuit. This means that should MT prevail, AMTA members would be paying for the legal expenses of both parties, a figure that will likely exceed $200,000 should the case go all the way to trial.
* Publisher's Note: It is becoming increasingly obvious that this lawsuit is not really between the AMTA and Massage Today. We continue to be contacted by AMTA members and leaders who neither agree with nor support the lawsuit initiated by former president Steve Olson.2 So much so, that they have begun referring to it as "Olson's Lawsuit," based not only on Mr. Olson's refusal to discuss the issue prior to filing the lawsuit but also on his rejection of MT's offer to buy the mailing list, and his recent effort to convince the board to continue, even in the face of having 80% of the claims dismissed by the judge before any evidence was heard.1
It has also become obvious that Mr. Olson is not interested in revealing the details of his lawsuit to AMTA members. Those members who find that MT is their only source of information are not alone.
Massage Today believes that all AMTA members have a right to know what is happening with this lawsuit, and how their dues money is being spent. But AMTA members are not alone. All massage therapists have the right to all of the information that comes forth from an action such as this. MT will continue to present the details of Olson's Lawsuit for the benefit of those interested. In addition, we will publish information arising from the litigation that is important for readers to know.
While it is still early in the discovery process, there are at least three important pieces of information that have been admitted under oath in the AMTA's written responses to questions asked by Massage Today's attorneys:
While it may be Olson's Lawsuit, it still involves the needless wasting of members' dues money. This is in addition to the many important things that could be accomplished for the profession by the AMTA and Massage Today working together.
It's not Olson's association and it's not his money. (One can only wonder how he might act if Steve Olson and his followers knew they would be forced to compensate the AMTA for all expenses if he lost his lawsuit.) If you're an AMTA member, it's your money, and you have a right to decide how Steve Olson and his followers spend it:
Call the home office at 847-864-0123 and leave Steve Olsen a message.
Fax him a letter at: 847-864-1178.
Send him an e-mail at: .
This is an important time to express yourself and let your voice be heard.
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