Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
December, 2001, Vol. 01, Issue 12
From the Publisher: "Olson's Lawsuit" Update*: AMTA Faces Possible Court Sanctions
Massage Today Attorney Serves Notice
By Donald M. Petersen Jr., BS, HCD(hc), FICC(h)
Less than two months after the judge's decision to dismiss most of the Steve Olson's lawsuit* against Massage Today,1 the AMTA was served with notice that Massage Today (MT) intends to seek sanctions against the organization.The notice was sent to AMTA's attorney on October 29, 2001, citing Judge George W. Lindberg's recent dismissal order as its basis.
Massage Today's legal counsel Rick Cigel explains the seriousness of this action:
The notice will be followed by a motion requesting Judge Lindberg award Massage Today its legal expenses, based on the final outcome of the lawsuit. This means that should MT prevail, AMTA members would be paying for the legal expenses of both parties, a figure that will likely exceed $200,000 should the case go all the way to trial.
* Publisher's Note: It is becoming increasingly obvious that this lawsuit is not really between the AMTA and Massage Today. We continue to be contacted by AMTA members and leaders who neither agree with nor support the lawsuit initiated by former president Steve Olson.2 So much so, that they have begun referring to it as "Olson's Lawsuit," based not only on Mr. Olson's refusal to discuss the issue prior to filing the lawsuit but also on his rejection of MT's offer to buy the mailing list, and his recent effort to convince the board to continue, even in the face of having 80% of the claims dismissed by the judge before any evidence was heard.1
It has also become obvious that Mr. Olson is not interested in revealing the details of his lawsuit to AMTA members. Those members who find that MT is their only source of information are not alone.
Massage Today believes that all AMTA members have a right to know what is happening with this lawsuit, and how their dues money is being spent. But AMTA members are not alone. All massage therapists have the right to all of the information that comes forth from an action such as this. MT will continue to present the details of Olson's Lawsuit for the benefit of those interested. In addition, we will publish information arising from the litigation that is important for readers to know.
While it is still early in the discovery process, there are at least three important pieces of information that have been admitted under oath in the AMTA's written responses to questions asked by Massage Today's attorneys:
While it may be Olson's Lawsuit, it still involves the needless wasting of members' dues money. This is in addition to the many important things that could be accomplished for the profession by the AMTA and Massage Today working together.
It's not Olson's association and it's not his money. (One can only wonder how he might act if Steve Olson and his followers knew they would be forced to compensate the AMTA for all expenses if he lost his lawsuit.) If you're an AMTA member, it's your money, and you have a right to decide how Steve Olson and his followers spend it:
Call the home office at 847-864-0123 and leave Steve Olsen a message.
Fax him a letter at: 847-864-1178.
Send him an e-mail at: .
This is an important time to express yourself and let your voice be heard.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.