Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
December, 2001, Vol. 01, Issue 12
Perception and Bias
By Cliff Korn, BS, LMT, NCTMB
I'm never sure if anyone actually reads the columns I write for Massage Today, but I did hear from two individuals who read my October editorial. In my Massage in Times of Crisis article, I stated:
I received a letter from the President of Associated Bodywork & Massage Professionals (ABMP) that pointed out several valid concerns. However, it also suggested that my article proved a pro-AMTA reporting bias on my part, because I neglected to mention that ABMP's International Massage Week (initiated in 1995) pioneered this kind of awareness effort. His letter didn't cause me much introspection, though, as it followed right on the heels of a very different perception shared with me one week earlier, while I was attending AMTA's convention in Quebec City, Canada. At the convention, I was approached by one of the AMTA directors. He let me know, in no uncertain terms, that he was upset with my editorial because I wrote, "One of our nation's three major massage therapy professional associations," instead of crediting AMTA with the program. He accused me of an anti-AMTA bias in my article.
Am I biased? Most likely I am. Everyone has biases. I do try to minimize my biases in Massage Today, because I truly believe that all aspects of our profession need to be heard. On the above issue, I can appreciate both points of view. Both individuals are justifiably proud of their associations and programs. Both have a personal bias and a sincere desire to have their own organization seen in the best possible light, and to get the best PR. But both missed my point entirely! My editorial wasn't about AMTA. It wasn't about ABMP. It wasn't about any association or organization - it was about working together! I think they both proved my point. [Note: To his credit, Bob Benson, ABMP president, has initiated an offer to AMTA to explore issues in which the two organizations might collaborate for the benefit of the profession. I hope his overture receives serious attention.]
I was pleased to be an attendee at this year's AMTA convention (accusations of pro and anti-AMTA bias notwithstanding). It was smaller than the past several, estimated at a little more than 1% of AMTA's total membership. This is perhaps due to the out-of-country location that was more difficult to get to than the past several conventions, and/or perhaps to the general disinclination of people to travel subsequent to the September 11 tragedies. Those who did make the trip were treated to a time packed with high-quality professional experiences. A friendly dinner I enjoyed with Rolfers and Feldenkrais practitioners from Canada and the U.S., conversing in both English and French, was just one example of the unique nature of this particular event.
For those who haven't been to Quebec City, the location itself made for a unique and delightful destination. The ambiance was much more that of Europe than North America. The walled city and the lower Old Port section were visual delights steeped in charm and stunning architecture. It appears that there is no such thing as a bad restaurant in Quebec City, either. (Caribou in blueberry sauce - oh my!)
During the course of the convention, it was an honor to hear keynotes from some of the true giants of the massage and bodywork world. Attendees were able to hear Leon Chaitow, DO, ND (prolific author of many texts on neuromuscular technique, positional release, muscle energy testing, etc.) discussing "Understanding Bodywork's Unifying Principles." Job's Body author and Trager™ practitioner Deane Juhan also presented a keynote that examined "Touch as a Force for Social Change." ("Perception is proprioception," was a memorable quote from his keynote!)
Canada's Melanie Hayden, president of the Association of Massage Therapists and Wholistic Practitioners (AMTWP), made a special award presentation to AMTA for the development and deployment of its Massage Emergency Response Team (MERT). AMTWP members also donated funds in support of MERT, and Melanie presented a check for those donations as well. The award was received by outgoing AMTA President Steve Olson and MERT program Committee Chair Erika Lind. Educational opportunities for attendees were diverse and useful. The workshops attendees were able to choose from varied from the thought provoking and theoretical to the practical, "use next Monday morning," type. Examples of educational topics included: Optimizing Your Baby's Environment Through Infant Touch; The Power of Touch in Alzheimer's Care; Psycho-Physical Attunement and Fully Embodied Consciousness; Tai Chi Massage; Body Rolling: A Self-Help Therapy; The Heart of Ethics; Learning to Mentor; Lomi Lomi; and Understanding Tissue Memory and Its Implications. Two presentations that I found particularly outstanding were a two-part lecture and practicum workshop on Breast Massage, presented by the authors of the book by the same name, Debra Curties and Pam Fitch; and Osteopathic Soft Tissue Manipulation for Massage Therapists, presented by Leon Chaitow.
As you can see, the choices to be made in what and what not to attend proved quite difficult. Educational opportunities were not limited to the classroom. The exhibit hall housed an international array of companies educating attendees on the value of their products and services. The dedication to the massage therapy profession by these companies is to be praised ,as they dealt with international customs and shipping issues to serve the convention attendees.
So, those are my perceptions of a great convention held in a great city. They reflect all my biases and personal opinions. I'm certain that others may have come to different conclusions, given similar input. I still think it important that massage therapists and bodyworkers look more to areas of common ground than to areas of contention. Let's not assume that we're all working against one another. Yes, this means you!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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