Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
December, 2001, Vol. 01, Issue 12
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So, you've experienced the benefits of herbal wraps firsthand now, by going through your own personal mini-detox program right there at the spa. Great idea! I think more spa therapists should put their own bodies on the line. It shows your spa guests that you really believe in what you're doing, and it can inspire them to experience it for themselves.
I remember once at a spa in Scottsdale, Arizona, I received a clay detox treatment from a gentleman in his 70s who exuded vibrant health. He told me he constantly took advantage of the spa's employee discount program to receive treatments, and that when he was off work, he spent a lot of time meditating and playing on the golf course. He was the most relaxed, content and inspired spa worker I've ever met, at an age when most people yearn for retirement. In fact, he said he could have retired, but the atmosphere in the spa was so alluring that he chose to keep working.
A Book's Worth of Information
Of course, herbal wraps are not the only treatments that can offer profound benefits, and you've got your work cut out for you in the months ahead as you learn the ins and outs of such esoteric matters as thalassotherapy; Ayurvedic body wraps; mango body scrubs; and more. Remember, though, this is the type of job that most people dream about having. Like you said, it's not too hard to feel grateful each day when your life revolves around making people, including yourself, feel better and achieve heightened levels of wellness.
It would take me an entire book to write about the benefits of all the services offered at your spa. In fact, I did write a book about it, didn't I? That's the subject of The Royal Treatment. I know someday you'll get around to reading it, if you can just tear yourself away from those mysteries for a few hours. There are a number of good books on the subject, actually, all of which can help both professionals like you and the general public understand the plethora of treatments available. Check out Julie Register's list of such books on the about.com spa site, http://spas.about.com/cs/spabookstore1.
Keep the Heat On
Some of my favorite spa therapies include paraffin baths (great for therapists' hands between treatments, too), fango mud wraps, stone therapy and hydrotherapy.
Do you notice one thing in common with all of my favorites, including the herbal wrap I wrote about in my last letter? That's right, they're all heat treatments. For me, nothing beats heat when it comes to spa therapy. I've been known to drive thousands of miles to reach remote hot springs in the wilderness, just to experience heat direct from nature. You take something unremarkable, like a river rock, then heat it up, and it becomes a therapeutic tool of remarkable power.
I'm sure you have your own preferred spa treatment protocols. The challenge is to identify them, elaborate upon them, then offer the fruits of your enthusiasm to the guests who come to you for treatments.
I have an idea that I'd like to recommend to you: First, make sure you get permission from your spa director; second, start to take advantage of where you are and, over the coming weeks, make your own list of the top five spa treatments your spa offers, and then personally experience every one of them, getting fellow employees to join you in the process if you can. Finally, create your own personal resource, be it a one-page handout; a mini-brochure; a page on the World Wide Web; or something that you can personally offer the guests you come in contact with - something that shows them how much your care about their well-being, and how you believe in the spa's offerings for your own personal wellness. If you don't want to write this information down, that's OK. At least you'll have it in your mind (and in the cells of your body), so that when guests ask, you'll be fully prepared to answer them.
Enthusiasm + Caution = A Safe, Successful Spa
There's one caveat here: as you recommend your favorite services to the guests, remember that what you consider nirvana might be a nightmare for someone else. Even though I love the herbal wrap, for example, I know there are people out there who would pay good money not to get wrapped in steaming hot sheets. You've got to keep contraindications, both physical and psychological, in mind as you create and grow your personal resource guide for spa therapies. There is, in fact, some rather mysterious equipment used in some quirky spa treatments today that even you or I might think twice about experiencing. You've told me you have some of this equipment at your own facility, such as the puzzling fire-hydrant type spigot in one of your wet rooms.
So, the next time I have time to write, I'll tell you about some of the treatments that aren't seen much anymore, even though spas often still have the equipment, usually a leftover from earlier spa incarnations.
Until then, take care,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.