Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
December, 2001, Vol. 01, Issue 12
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So, you've experienced the benefits of herbal wraps firsthand now, by going through your own personal mini-detox program right there at the spa. Great idea! I think more spa therapists should put their own bodies on the line. It shows your spa guests that you really believe in what you're doing, and it can inspire them to experience it for themselves.
I remember once at a spa in Scottsdale, Arizona, I received a clay detox treatment from a gentleman in his 70s who exuded vibrant health. He told me he constantly took advantage of the spa's employee discount program to receive treatments, and that when he was off work, he spent a lot of time meditating and playing on the golf course. He was the most relaxed, content and inspired spa worker I've ever met, at an age when most people yearn for retirement. In fact, he said he could have retired, but the atmosphere in the spa was so alluring that he chose to keep working.
A Book's Worth of Information
Of course, herbal wraps are not the only treatments that can offer profound benefits, and you've got your work cut out for you in the months ahead as you learn the ins and outs of such esoteric matters as thalassotherapy; Ayurvedic body wraps; mango body scrubs; and more. Remember, though, this is the type of job that most people dream about having. Like you said, it's not too hard to feel grateful each day when your life revolves around making people, including yourself, feel better and achieve heightened levels of wellness.
It would take me an entire book to write about the benefits of all the services offered at your spa. In fact, I did write a book about it, didn't I? That's the subject of The Royal Treatment. I know someday you'll get around to reading it, if you can just tear yourself away from those mysteries for a few hours. There are a number of good books on the subject, actually, all of which can help both professionals like you and the general public understand the plethora of treatments available. Check out Julie Register's list of such books on the about.com spa site, http://spas.about.com/cs/spabookstore1.
Keep the Heat On
Some of my favorite spa therapies include paraffin baths (great for therapists' hands between treatments, too), fango mud wraps, stone therapy and hydrotherapy.
Do you notice one thing in common with all of my favorites, including the herbal wrap I wrote about in my last letter? That's right, they're all heat treatments. For me, nothing beats heat when it comes to spa therapy. I've been known to drive thousands of miles to reach remote hot springs in the wilderness, just to experience heat direct from nature. You take something unremarkable, like a river rock, then heat it up, and it becomes a therapeutic tool of remarkable power.
I'm sure you have your own preferred spa treatment protocols. The challenge is to identify them, elaborate upon them, then offer the fruits of your enthusiasm to the guests who come to you for treatments.
I have an idea that I'd like to recommend to you: First, make sure you get permission from your spa director; second, start to take advantage of where you are and, over the coming weeks, make your own list of the top five spa treatments your spa offers, and then personally experience every one of them, getting fellow employees to join you in the process if you can. Finally, create your own personal resource, be it a one-page handout; a mini-brochure; a page on the World Wide Web; or something that you can personally offer the guests you come in contact with - something that shows them how much your care about their well-being, and how you believe in the spa's offerings for your own personal wellness. If you don't want to write this information down, that's OK. At least you'll have it in your mind (and in the cells of your body), so that when guests ask, you'll be fully prepared to answer them.
Enthusiasm + Caution = A Safe, Successful Spa
There's one caveat here: as you recommend your favorite services to the guests, remember that what you consider nirvana might be a nightmare for someone else. Even though I love the herbal wrap, for example, I know there are people out there who would pay good money not to get wrapped in steaming hot sheets. You've got to keep contraindications, both physical and psychological, in mind as you create and grow your personal resource guide for spa therapies. There is, in fact, some rather mysterious equipment used in some quirky spa treatments today that even you or I might think twice about experiencing. You've told me you have some of this equipment at your own facility, such as the puzzling fire-hydrant type spigot in one of your wet rooms.
So, the next time I have time to write, I'll tell you about some of the treatments that aren't seen much anymore, even though spas often still have the equipment, usually a leftover from earlier spa incarnations.
Until then, take care,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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