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Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
December, 2001, Vol. 01, Issue 12
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So, you've experienced the benefits of herbal wraps firsthand now, by going through your own personal mini-detox program right there at the spa. Great idea! I think more spa therapists should put their own bodies on the line. It shows your spa guests that you really believe in what you're doing, and it can inspire them to experience it for themselves.
I remember once at a spa in Scottsdale, Arizona, I received a clay detox treatment from a gentleman in his 70s who exuded vibrant health. He told me he constantly took advantage of the spa's employee discount program to receive treatments, and that when he was off work, he spent a lot of time meditating and playing on the golf course. He was the most relaxed, content and inspired spa worker I've ever met, at an age when most people yearn for retirement. In fact, he said he could have retired, but the atmosphere in the spa was so alluring that he chose to keep working.
A Book's Worth of Information
Of course, herbal wraps are not the only treatments that can offer profound benefits, and you've got your work cut out for you in the months ahead as you learn the ins and outs of such esoteric matters as thalassotherapy; Ayurvedic body wraps; mango body scrubs; and more. Remember, though, this is the type of job that most people dream about having. Like you said, it's not too hard to feel grateful each day when your life revolves around making people, including yourself, feel better and achieve heightened levels of wellness.
It would take me an entire book to write about the benefits of all the services offered at your spa. In fact, I did write a book about it, didn't I? That's the subject of The Royal Treatment. I know someday you'll get around to reading it, if you can just tear yourself away from those mysteries for a few hours. There are a number of good books on the subject, actually, all of which can help both professionals like you and the general public understand the plethora of treatments available. Check out Julie Register's list of such books on the about.com spa site, http://spas.about.com/cs/spabookstore1.
Keep the Heat On
Some of my favorite spa therapies include paraffin baths (great for therapists' hands between treatments, too), fango mud wraps, stone therapy and hydrotherapy.
Do you notice one thing in common with all of my favorites, including the herbal wrap I wrote about in my last letter? That's right, they're all heat treatments. For me, nothing beats heat when it comes to spa therapy. I've been known to drive thousands of miles to reach remote hot springs in the wilderness, just to experience heat direct from nature. You take something unremarkable, like a river rock, then heat it up, and it becomes a therapeutic tool of remarkable power.
I'm sure you have your own preferred spa treatment protocols. The challenge is to identify them, elaborate upon them, then offer the fruits of your enthusiasm to the guests who come to you for treatments.
I have an idea that I'd like to recommend to you: First, make sure you get permission from your spa director; second, start to take advantage of where you are and, over the coming weeks, make your own list of the top five spa treatments your spa offers, and then personally experience every one of them, getting fellow employees to join you in the process if you can. Finally, create your own personal resource, be it a one-page handout; a mini-brochure; a page on the World Wide Web; or something that you can personally offer the guests you come in contact with - something that shows them how much your care about their well-being, and how you believe in the spa's offerings for your own personal wellness. If you don't want to write this information down, that's OK. At least you'll have it in your mind (and in the cells of your body), so that when guests ask, you'll be fully prepared to answer them.
Enthusiasm + Caution = A Safe, Successful Spa
There's one caveat here: as you recommend your favorite services to the guests, remember that what you consider nirvana might be a nightmare for someone else. Even though I love the herbal wrap, for example, I know there are people out there who would pay good money not to get wrapped in steaming hot sheets. You've got to keep contraindications, both physical and psychological, in mind as you create and grow your personal resource guide for spa therapies. There is, in fact, some rather mysterious equipment used in some quirky spa treatments today that even you or I might think twice about experiencing. You've told me you have some of this equipment at your own facility, such as the puzzling fire-hydrant type spigot in one of your wet rooms.
So, the next time I have time to write, I'll tell you about some of the treatments that aren't seen much anymore, even though spas often still have the equipment, usually a leftover from earlier spa incarnations.
Until then, take care,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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