Massage Today
Massage Today dotted line
dotted line

dotted line
Share |
  Forward PDF Version  
Massage Today
December, 2001, Vol. 01, Issue 12

What Your Clients Want: National Board Survey Results

By Editorial Staff

A recent survey commissioned by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) details consumer perceptions on massage therapy, and perhaps hints at where the profession should direct its training, education, and regulatory efforts.

The survey, polled with Harris Interactive in October 2001, queried a random sampling of Americans who report receiving massage and bodywork treatments each year. Among the survey's findings:

  • More than half of respondents (52%) listed stress relief as their primary reason for receiving massage; thirty-six percent reported receiving massage as part of injury rehabilitation.
  • Half of all respondents said that they "always or usually" inquire about a practitioner's training when visiting a massage therapist for the first time.
  • Consumers believe that a practitioner's credentials (i.e., whether he/she is licensed or otherwise credentialed) is the most important consideration when choosing a massage therapist.
  • Nearly three out of every four prospective clients (71%) note that practitioner ethics are "extremely or very important." Only 11% believe that ethics are not a significant factor to consider when choosing a massage therapist.

What do these results mean to you? It's clear that a surprising number of your clients (and/or potential clients) place great value on the integrity and professionalism involved in the work you do. Whether seeking your services for relaxation, rehabilitation, general health benefits, or any other reason, consumers want to feel confident that you are providing expert, professional care.

NCBTMB Executive Director Christine Niero, PhD, echoed these sentiments, stating: "Based on the results of the survey, the need for a high standard of practice in ethics for massage therapy is paramount."


  1. NCBTMB Consumer Survey. Harris Interactive, October 2001. Complete survey questions/results are available on line at


Join the conversation
Comments are encouraged, but you must follow our User Agreement
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.
comments powered by Disqus
dotted line
No Prescription Cialis To Buy Viagra Viagra Patent Europe Viagra Best Buy Diet Pills Keyword Buy Viagra Online Cheapest Price For Cialis Can I Buy Viagra Edinburgh Uk Viagra Tid Cfm Erectile Dysfunction Cures Levitra Online Us Pharmacy Viagra Sale Online Cialis Levitra Pharmacy Viagra Cost Of Cialis Levitra En Espanol Silagra 100 Counter Drug Over Viagra Cheap Viagra Cialis India Buy Cialis Where Uk Viagra Sales Viagra Overnight Buy Cheap Sale Viagra Rx Pharmacy Generic Viagra Viagra Cialis Canada Viagra Samples For Free Viagra 100mg For Sale Generic Viagra Trial Pack Cheap Generic Viagra No Script Cialis Prescriptions