Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
November, 2001, Vol. 01, Issue 11
People First, Business Second
By Perry Isenberg
After numerous columns dealing with business issues, I wanted to write something a little lighter. While in this frame of mind, I came across some life lessons provided by Ben Franklin that I found interesting and insightful.
The issues he noted generally affect us all: nutrition, fitness, health, wealth, business and marriage (relationships). I trust you'll find them as interesting as I did.
Nutrition: Franklin said: "A full belly makes a dull brain." Why he's right: The gastric acid your stomach uses to digest a protein-heavy meal forms bicarbonate, which alters your blood pH and indeed causes dullness in the brain.
Fitness: Franklin said: "No gains without pains." Why he's right: Weight training creates microscopic tears in muscles, which rebuild themselves (bigger and stronger) while you rest. Soreness is a likely result of these muscle tears and inflammation.
Health: Franklin said: "He's the best physician that knows the worthlessness of the most medicines." Why he's right: Beware of the doctor who dispenses antibiotics as if they were Pez. 75% of prescriptions for upper-respiratory infections are unnecessary, according to a recent study. According to the study, Doctors often prescribe because of patients' insistence, time constraints, and misconceptions about when antibiotics are necessary.
Wealth: Franklin said: "Patience in market is worth pounds in a year." Why he's right: After the last five bear markets, it took only an average of 1 1/2 years for the market to recover. On average, the stock market has grown 10.5 percent a year for 70 years.
Career: Franklin said: "Take council in wine, but resolve afterwards in water." Why he's right: It's okay to brainstorm a project over a beer. Alcohol, when first taken in, loosens inhibitions. Diminished inhibition is the best spur to creativity. But it's important to review those cocktail-napkin notes the next day, to see what will really work.
Marriage (Relationships): Franklin said: "Keep your eyes wide open before marriage, half shut afterwards." Why he's right: Premarital counseling -- or simply talking about their relationships --can help starry-eyed young couples with tough issues like money, kids, sex and religion. After marriage, ignore quirks and show tolerance.
Business does not happen without people. One key to business success is the ongoing commitment to communicate with your clients about a wide variety of issues. Take the time to share when you find something interesting, funny, etc. Make copies and, either in person or by mail, send along the tidbit with a handwritten note. The exercise takes very little time, but helps you stay human within your business relationships.
Before I sign off, I wanted to take a moment to praise all the individuals and businesses that have stepped forward to help with the tragedies that have befallen us.
In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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