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Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
November, 2001, Vol. 01, Issue 11
By Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
Yin/yang theory is the foundation of shiatsu and all other forms of Asian bodywork. It's definitely a "cool" symbol, as it appears on surfboards, notebooks, pendants, etc., but many are unaware of its meaning beyond that.Simply, yin and yang reflect all phenomena in the universe. First mentioned in texts dating back to 700 BC, the theory of yin/yang was developed from observing the ebb and flow of the cycles of nature. Yin and yang are not only opposing forces, they also are mutually dependant on each other: neither can exist in isolation. They are contained in one another, change into each other, and consume one another. When the yin of the night becomes the darkest, it transforms into the yang of dawn.
In a future article, I'll talk about how important it is to consider all aspects of yin and yang in your practice; today, it seems more appropriate to discuss the transformative aspect of yin/yang-the fact that extremes create their opposites. If we move into the greatest part of the yin/yang orb, it starts to flip over into the opposing energy. For example, particularly during winter, what happens to individuals who "go and go," paying no attention to their hibernation-slow-down cues, staying up late, getting up early, etc. (yang yang yang)? They get sick and collapse into a big, phlegmy ball of yin. But it's kind of nice because they can finally stop and rest (because they can't move!) It's peaceful, and they take care of themselves and rebuild.
September 11th -- if there was ever an extreme, we saw it then, in the sheer hatred, destruction and horror of those planes hitting the World Trade Center and the subsequent attacks. It was so extreme, it seemed to flip into an opposing energy: an outpouring of love, generosity and a determination to rebuild. Even Hollywood found it appropriate to be more quiet and release only "yin" films!
I have been so struck with the compassion pouring from people, and the deep self-reflection that this event seems to have initiated. The eye contact and smiles from people in the street suggest an appreciation for each moment of the life we have here together. The most powerful metaphor for me is the mass blood donations across the U.S. Do people realize, at least on some level, what we know in Chinese medicine: that the Spirit/shen is housed in the Blood? And do they realize that we are giving our Spirit to circulate as one? I truly believe that people have become more sensitive to and aware of the web that connects us all.
A simple technique for soothing the Spirit is a mu-shu combo. Do you remember my column in the September issue? (Editor's note: See "I'll Have a Mu-Shu Combo" on line at www.massagetoday.com/archives/2001/09/14.html.) Hold Bl 14 (Pericardium shu point) with Ren 17 (Pericardium mu point). You can do this at the end of a bodywork session, with the client face-up. Stand at the side of your client and reach under his or her back with one hand, cupping your hand beside the spine at the level of T-4 (Bl 14). At the same time, use your other hand to hold the point directly between the nipples in the center of the sternum (Ren 17). Hold for a couple of minutes until you feel the points soften and pulsate. Have your client breath into the points. Make sure to have some tissues ready for tears; this can be a very powerful release!
If you work on the floor, the best way to perform this soothing technique is with your client face-up again, but with you standing above their head. Take your feet and slide them under your client's back, alongside the spine. When you are between the client's shoulder blades, turn them sole-to-sole so that the medial aspect of the balls of your feet press into Bl 14 bilaterally. Hold the point directly between the eyebrows with one hand (Yintang) and place your other hand on the point in the middle of the client's sternum (Ren 17). This position gives you the added advantage of adding another point to the combination used to calm the Mind/Spirit (Yintang). In addition, your client's chest is lifted, opened and relaxed, allowing for deep breaths into life, connecting with one's own Corporeal Soul (po).
Again, I'm so grateful for this work we do. It feels so right to touch people at a deep level, where they are supported through the array of emotions surfacing. They might feel fragmented and broken, their shen scattered, but we can remind them of a space in themselves that has always been completely, forever whole; a place where we are one.
Click here for previous articles by Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc.
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