Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
November, 2001, Vol. 01, Issue 11
The Real Purpose of Insurance
By Ralph Stephens, BS, LMT, NCTMB
Many things are not as they appear. To many, health insurance appears to be a great opportunity for massage therapists. It appears to be an opportunity to make more money and to reach more people with our services.The collective ego of our profession has been inflated lately because insurance networks and insurance companies have suddenly taken an interest in us. It appears that this is because patients are demanding it. I dispute that this is the reason for the sudden interest in alternative providers by the traditional medical profession and its banker, the insurance industry. Many things are not as they appear.
During the last 20 years, there has been an ever-growing movement by the public away from allopathic care. Allopathic care is the "traditional medicine" practiced by MDs, most DOs and PTs, etc. Allopathic care is based on the suppression of symptoms and on heroic intervention. It is a sickness-based, crisis-management-oriented system. Thank God for it if you are ever sick or injured. We have the best such system in the world. Hopefully, we can keep it, but in its place. However, it makes no significant money from healthy people, or from keeping people healthy. It only makes significant money from sick people. Have you ever gone to a hospital when you were feeling great and checked in for a few days of rest and great food? Of course not! Hospitals have nothing to do with wellness and health; they have to do with sickness and trauma. If everyone was well and injury free, hospitals would go out of business. They have no reason to promote health, so they don't. They require a constant flow of sick people. Therefore, they manage crises, send the people home, and wait for their return with a relapse or a different crisis. Patients get better. Patients get back to work. Patients seldom get healthy. This system is documented as the third-leading cause of death in this country.
The public is running away from it as fast as they can, looking for an alternative. The public found this alternative in massage therapists, chiropractors, acupuncturists, herbalists, homeopaths and other practitioners the allopathic system publicly denounces as "quacks." Much to the horror of the allopathic cartel, the Eisenburg studies documented that millions of people were stepping out of the allopathic system for all or part of their health care needs. Billions of dollars were being lost to alternative practitioners; worse, many people going to them were achieving levels of wellness impossible with allopathic treatment. The loss of money is bad enough for the allopathic industry, but the loss of control is totally unacceptable.
Shortly after the second Eisenburg study, funded in part by our own associations, the allopaths suddenly developed an interest in wellness. Hospitals are opening up "wellness centers" as fast as they can. Insurance companies suddenly are interested in accepting alternative providers. Wow, isn't this great? They have finally seen the light. The tide has turned. They are accepting us. Sickness care is becoming health care. They love us now. All we have to do is lower our rates and fill in a bunch of forms, and they will promote us in their networks. Yes! Free advertising, we're legitimate, this is so cool.
Hey, it gets better. If we work by prescription from physicians, we can get third-party reimbursement. We have to lower our rates, fill in more forms, wait awhile to get paid, and we can only do what the physician allows, but it's worth it. We're part of the system. They finally respect us. We feel so good.
The only reason all this is happening is to regain control. Insurance is the bait. Once we are firmly ensnared in the insurance system, we will find ourselves in the same position as the DCs. Our rates will continually be reduced, and the freedom we have to provide a full range of wellness services will be curtailed. We will work by prescription only. The allopathic community knows it cannot eliminate us. It must control us. Sadly, it probably will. Our leadership will pave the way and our colleagues will most likely march like lemmings to sign up. Yes, it will most likely happen. History tends to repeat itself. Yes, this has happened before. Many of that group are now struggling to get out of the very situation so many of our colleagues are trying to get into. The group that went before us are now known as PTs.
Insurance, especially as it relates to massage, is about control. Insurance controls the money flow in the sickness industry, It guarantees a steady flow into the allopathic cartel, as it was created to do. It even controls the allopathic cartel. It only pays so much. It only pays for certain things. When the system becomes too demanding, it reduces what it will pay. Now add the government insurance system (Medicare and Medicaid) on top of it, which also act as controls as to what can and cannot be done. The government that controls the health care of its citizens controls its citizens. Watch out when politicians start talking about nationalizing health care. It's never about health, it's only about control -- of you.
Some will be willing to give up control of their practices and go to work for the insurance industry. Some people will give up a lot of their freedom and potential for a small amount of security or prestige. If enough do, alternative health care providers will be successfully brought under control of the sickness industry. The independents will be weeded out through prosecution by the medical boards and persecution by the media.
Want to work for insurance companies and/or the government? You work for whomever pays you. Or do you prefer to work for your patients? The fate of our profession rests on the choice of the majority of our colleagues. More importantly, the fate of true health care and the wellness of our fellow human beings hang in the balance.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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