Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
October, 2001, Vol. 01, Issue 10
We Get Letters & E-Mail
By Editorial Staff
Who Needs Licensing?
Your editorial hit one of my sore spots: licensing. (Editor's note: see "Should We or Shouldn't We?" in the June 2001 issue, available on line at www.massagetoday.com/archives/2001/06/09.html.) When one looks at how many professions are required to have a license, yet still sees so much incompetence, one starts to wonder.When one looks at how many high school graduates don't know how to spell or do simple math, one starts to wonder. All state licensing is done under the guise of protecting the consumer; in fact, licensing programs do nothing to protect anybody but generate revenue for the bureaucracy. All we should have to do is graduate from massage school and take our continuing education classes. If we're incompetent, no one will ask for our services -- it's that simple. Graduating is important, but I see absolutely no benefit to be gained from licensure.
Sybille Murphy, LMT
"I was able to achieve better results immediately"
I thoroughly enjoy your publication. I learn something from each article. Barbra Esher's article on the six divisions was very informative. (Editor's note: see "Using the Six Divisions" in the March 2001 issue, available on line at www.massagetoday.com/archives/2001/03/16.html.) I have been using five-element theory and meridians since taking an advanced reflexology course from an acupuncturist. I was able to achieve better results immediately after applying the information in Ms. Esher's article.
Janice Jackson, LMT
"Keep up the excellent work!"
I am so impressed with the issues of Massage Today. The attention you give to current issues is gratefully accepted. Your research on the insurance industry helped put perspective on our own growing industry and some of the challenges it is facing. Thanks, too, to Neal Cross for his wonderful view of the hand. Sometimes it helps to look beyond our own noses! Thank you to Ralph Stephens, whose insights about research are most enlightening; to Ben Benjamin, whose testing and treatment skills are unsurpassed in our field of massage therapy; and to Kate Jordan, whose article on pelvic pain is a clear example of the types of wisdom we need to pass on to each other.
June Lordi, LMT
Editor's note: The specific articles referenced in this letter appeared in several previous issues of Massage Today. To access the complete online archives of the publication, visit www.massagetoday.com/archives.
"I am willing to take a decent discount..."
This letter is in response to the "We Get Letters & E-Mail" section in the April 2001 Massage Today. (Editor's note: The entire April 2001 issue is available on line at www.massagetoday.com/archives/2001/04.) I would like to comment on the particular letters that addressed insurance and managed care issues in the massage profession. I have a unique situation. After going to school weeknights for about a year and a half and working full-time, I received my state massage therapist registration. At this point, I am keeping my day job and trying to build a clientele for evening massages in the Dallas/Fort Worth, Texas area.
The story gets interesting because I am a customer service representative for a medical insurance company. The insurance company's client (a large computer company) is a self-insured plan. This basically means that the client makes the rules on what to cover, and the insurance company just pays the claims according to those rules. The client has decided not cover massage therapists. When I get a call from massage therapist trying to verify benefits, I can sympathize with the caller, but I cannot pay their claims. I also encourage the employees who call me to complain to their human resources department.
The point here is that the decision to cover massage therapists is not always up to the insurance company. In many cases, if the plan is self-insured, the employer makes those rules and will often make changes based upon employee feedback. As a fairly new RMT, I'm always looking for ways to get my name out into the community. I have often considered going downstairs to our network development department to see what it would take to become a part of the insurance network.
I offer discounts to first-time clients and a "buy five massages get one free" incentive. I don't see what the difference is between these offers and taking a percentage discount because I belong to the insurance network. Perhaps if I had a full schedule and wasn't looking to grow my business, there would be no incentive. But at this point, I am willing to accept a decent discount to get my name out to thousands of potential clients.
Stephen Dumas, RMT
"Thank you so much"
Thank you for so much for sending me Massage Today. I do not usually enjoy massage magazines, and subscribe to none. For some reason I find yours less slick and more "unifying." I read every word. I especially enjoyed Ralph Stephens' view on research. (Editor's note: See "Will Research Prove Our Point?" in the February 2001 issue, available at www.massagetoday.com/archives/2001/02/12.html.)
Shirl Swan-Mock, BA,LMT,RN,BSN
"The best I've read"
Your massage journal is the best I've read in my 14-plus years in the field. Please keep up the work, and good luck!
Roger Paradis, LMT
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