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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
October, 2001, Vol. 01, Issue 10
We Get Letters & E-Mail
By Editorial Staff
Who Needs Licensing?
Your editorial hit one of my sore spots: licensing. (Editor's note: see "Should We or Shouldn't We?" in the June 2001 issue, available on line at www.massagetoday.com/archives/2001/06/09.html.) When one looks at how many professions are required to have a license, yet still sees so much incompetence, one starts to wonder.When one looks at how many high school graduates don't know how to spell or do simple math, one starts to wonder. All state licensing is done under the guise of protecting the consumer; in fact, licensing programs do nothing to protect anybody but generate revenue for the bureaucracy. All we should have to do is graduate from massage school and take our continuing education classes. If we're incompetent, no one will ask for our services -- it's that simple. Graduating is important, but I see absolutely no benefit to be gained from licensure.
Sybille Murphy, LMT
"I was able to achieve better results immediately"
I thoroughly enjoy your publication. I learn something from each article. Barbra Esher's article on the six divisions was very informative. (Editor's note: see "Using the Six Divisions" in the March 2001 issue, available on line at www.massagetoday.com/archives/2001/03/16.html.) I have been using five-element theory and meridians since taking an advanced reflexology course from an acupuncturist. I was able to achieve better results immediately after applying the information in Ms. Esher's article.
Janice Jackson, LMT
"Keep up the excellent work!"
I am so impressed with the issues of Massage Today. The attention you give to current issues is gratefully accepted. Your research on the insurance industry helped put perspective on our own growing industry and some of the challenges it is facing. Thanks, too, to Neal Cross for his wonderful view of the hand. Sometimes it helps to look beyond our own noses! Thank you to Ralph Stephens, whose insights about research are most enlightening; to Ben Benjamin, whose testing and treatment skills are unsurpassed in our field of massage therapy; and to Kate Jordan, whose article on pelvic pain is a clear example of the types of wisdom we need to pass on to each other.
June Lordi, LMT
Editor's note: The specific articles referenced in this letter appeared in several previous issues of Massage Today. To access the complete online archives of the publication, visit www.massagetoday.com/archives.
"I am willing to take a decent discount..."
This letter is in response to the "We Get Letters & E-Mail" section in the April 2001 Massage Today. (Editor's note: The entire April 2001 issue is available on line at www.massagetoday.com/archives/2001/04.) I would like to comment on the particular letters that addressed insurance and managed care issues in the massage profession. I have a unique situation. After going to school weeknights for about a year and a half and working full-time, I received my state massage therapist registration. At this point, I am keeping my day job and trying to build a clientele for evening massages in the Dallas/Fort Worth, Texas area.
The story gets interesting because I am a customer service representative for a medical insurance company. The insurance company's client (a large computer company) is a self-insured plan. This basically means that the client makes the rules on what to cover, and the insurance company just pays the claims according to those rules. The client has decided not cover massage therapists. When I get a call from massage therapist trying to verify benefits, I can sympathize with the caller, but I cannot pay their claims. I also encourage the employees who call me to complain to their human resources department.
The point here is that the decision to cover massage therapists is not always up to the insurance company. In many cases, if the plan is self-insured, the employer makes those rules and will often make changes based upon employee feedback. As a fairly new RMT, I'm always looking for ways to get my name out into the community. I have often considered going downstairs to our network development department to see what it would take to become a part of the insurance network.
I offer discounts to first-time clients and a "buy five massages get one free" incentive. I don't see what the difference is between these offers and taking a percentage discount because I belong to the insurance network. Perhaps if I had a full schedule and wasn't looking to grow my business, there would be no incentive. But at this point, I am willing to accept a decent discount to get my name out to thousands of potential clients.
Stephen Dumas, RMT
"Thank you so much"
Thank you for so much for sending me Massage Today. I do not usually enjoy massage magazines, and subscribe to none. For some reason I find yours less slick and more "unifying." I read every word. I especially enjoyed Ralph Stephens' view on research. (Editor's note: See "Will Research Prove Our Point?" in the February 2001 issue, available at www.massagetoday.com/archives/2001/02/12.html.)
Shirl Swan-Mock, BA,LMT,RN,BSN
"The best I've read"
Your massage journal is the best I've read in my 14-plus years in the field. Please keep up the work, and good luck!
Roger Paradis, LMT
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