Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
October, 2001, Vol. 01, Issue 10
Who's the Smartest of Them All?
By John Upledger, DO, OMM
In 1960, my mentor, Stacy F. Howell, said to me, "Upledger, I don't know why we're so worried about the Communists. It's the viruses that are going to get us." Dr. Howell, a biochemist and 1937 Nobel laureate runner-up, was referring to the overuse of antibiotics that began in the 1940s and escalated in the 1950s.
How would this make viruses a more significant problem? In our view (I soon shared his perspective) a natural balance exists between bacteria and viruses. Viruses need bacteria to reproduce, and bacteria keep viruses under control. When a virus is through with bacteria, the bacterial cell simply dies. Nature has set up a system that prevents bacteria and viruses from overrunning each other.
The problem is, antibiotics kill bacteria, but not viruses. We'd gone on a "kill the bacteria" campaign that was irrational and out of control. Doctors gave antibiotics to almost every patient with a cold or sore throat, and they were freely used to prevent other infections. This abuse has only just begun to slow down today.
Let's look at this from the viral point of view. The virus uses bacteria as a host in which to reproduce, because it's not equipped to do so on its own - viruses usually contain only DNA molecules (though a few have only RNA).
DNA carries biological information. It determines, for example, the color of your eyes; how smart you'll be; what you'll like or dislike; even whether you'll be a nice person. The virus is mainly a sac full of information. Since other cells contain different things, it seems reasonable to say that, pound for pound, viruses are actually smarter.
The virus enters your body, perhaps through your lungs, skin or mucus membranes, then travels around your blood stream until it finds a cell to fool. Your cells are surrounded by membranes penetrated by channels that select protein molecules from your blood and intercellular fluids, to be used as building supplies. The virus somehow discovers what a given channel will accept, then imitates that molecule.
When successful, the channel opens and admits the viral molecules. It then transports the viral DNA or RNA to the host cell nucleus, where the viral DNA immediately combines with the host DNA and modifies it to suit its purpose.
Once in the host cell, a virus can quietly exist for as long as seven years, according to some estimates. When the virus decides to activate, the cell releases new viruses into the fluids and bloodstream, often at a rate of up to 500,000 per minute. Is it any wonder patients can get sick so quickly?
When we started our antibiotic rampage years ago, we began killing bacteria by the trillions. The viruses undoubtedly noticed a shortening supply of cell hosts and adapted to the changing conditions. Soon we saw colds and flus become more severe when antibiotics were used, probably because the viruses were forced to invade more human cells. In the past few decades, we've seen an even wider array of viral diseases -- consider not only HIV and AIDS, but the tenacity of herpes and the rapid-acting, deadly Ebola virus.
There's little we can do pharmacologically. Vaccines have some use, but their focus is narrow and viruses can quickly outwit them. Witness the variable success of flu vaccines. Each year the virus changes just enough to require a new formulation. So any victories we achieve using chemical agents will probably be short-lived.
This whole picture may seem depressing. It appears humans have little hope if viruses decide to take over the world. Yet my real encouragement comes from the intelligence of the human immune system, where the "use it or lose it" rule applies.
Our immune system can miraculously improvise and adapt, learning to resist bacterial and viral disease-producing organisms. But if everything is done for the immune system, as in the use of antibiotics or vaccines, we'll never achieve our full potential. We need to be exposed, in moderation, to a wide variety of antigens that stimulate immune responses, rather than relying on external medicines to cure us.
An effective immune system requires exercise; plenty of rest; healthy habits; good nutrition; only reasonable amounts of stress; and a happy emotional and spiritual. The immune system even responds to your thoughts -- if you think you'll get sick, you probably will. However, if you sincerely ask your immune system for help, and express faith and gratitude for its assistance, it will do its best to perform more effectively.
Viruses are smart, but you can help defeat them with an energetic, well-exercised immune system.
Click here for previous articles by John Upledger, DO, OMM.
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