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Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
October, 2001, Vol. 01, Issue 10
Who's the Smartest of Them All?
By John Upledger, DO, OMM
In 1960, my mentor, Stacy F. Howell, said to me, "Upledger, I don't know why we're so worried about the Communists. It's the viruses that are going to get us." Dr. Howell, a biochemist and 1937 Nobel laureate runner-up, was referring to the overuse of antibiotics that began in the 1940s and escalated in the 1950s.
How would this make viruses a more significant problem? In our view (I soon shared his perspective) a natural balance exists between bacteria and viruses. Viruses need bacteria to reproduce, and bacteria keep viruses under control. When a virus is through with bacteria, the bacterial cell simply dies. Nature has set up a system that prevents bacteria and viruses from overrunning each other.
The problem is, antibiotics kill bacteria, but not viruses. We'd gone on a "kill the bacteria" campaign that was irrational and out of control. Doctors gave antibiotics to almost every patient with a cold or sore throat, and they were freely used to prevent other infections. This abuse has only just begun to slow down today.
Let's look at this from the viral point of view. The virus uses bacteria as a host in which to reproduce, because it's not equipped to do so on its own - viruses usually contain only DNA molecules (though a few have only RNA).
DNA carries biological information. It determines, for example, the color of your eyes; how smart you'll be; what you'll like or dislike; even whether you'll be a nice person. The virus is mainly a sac full of information. Since other cells contain different things, it seems reasonable to say that, pound for pound, viruses are actually smarter.
The virus enters your body, perhaps through your lungs, skin or mucus membranes, then travels around your blood stream until it finds a cell to fool. Your cells are surrounded by membranes penetrated by channels that select protein molecules from your blood and intercellular fluids, to be used as building supplies. The virus somehow discovers what a given channel will accept, then imitates that molecule.
When successful, the channel opens and admits the viral molecules. It then transports the viral DNA or RNA to the host cell nucleus, where the viral DNA immediately combines with the host DNA and modifies it to suit its purpose.
Once in the host cell, a virus can quietly exist for as long as seven years, according to some estimates. When the virus decides to activate, the cell releases new viruses into the fluids and bloodstream, often at a rate of up to 500,000 per minute. Is it any wonder patients can get sick so quickly?
When we started our antibiotic rampage years ago, we began killing bacteria by the trillions. The viruses undoubtedly noticed a shortening supply of cell hosts and adapted to the changing conditions. Soon we saw colds and flus become more severe when antibiotics were used, probably because the viruses were forced to invade more human cells. In the past few decades, we've seen an even wider array of viral diseases -- consider not only HIV and AIDS, but the tenacity of herpes and the rapid-acting, deadly Ebola virus.
There's little we can do pharmacologically. Vaccines have some use, but their focus is narrow and viruses can quickly outwit them. Witness the variable success of flu vaccines. Each year the virus changes just enough to require a new formulation. So any victories we achieve using chemical agents will probably be short-lived.
This whole picture may seem depressing. It appears humans have little hope if viruses decide to take over the world. Yet my real encouragement comes from the intelligence of the human immune system, where the "use it or lose it" rule applies.
Our immune system can miraculously improvise and adapt, learning to resist bacterial and viral disease-producing organisms. But if everything is done for the immune system, as in the use of antibiotics or vaccines, we'll never achieve our full potential. We need to be exposed, in moderation, to a wide variety of antigens that stimulate immune responses, rather than relying on external medicines to cure us.
An effective immune system requires exercise; plenty of rest; healthy habits; good nutrition; only reasonable amounts of stress; and a happy emotional and spiritual. The immune system even responds to your thoughts -- if you think you'll get sick, you probably will. However, if you sincerely ask your immune system for help, and express faith and gratitude for its assistance, it will do its best to perform more effectively.
Viruses are smart, but you can help defeat them with an energetic, well-exercised immune system.
Click here for previous articles by John Upledger, DO, OMM.
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