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Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
October, 2001, Vol. 01, Issue 10
"Touching the Massage Today readers one letter at a time"
By Lynda Solien-Wolfe, LMT
Author's Note: Welcome to my new monthly column, DearLyndaLMT, where I will be answering questions from you, the readers.I have been blessed this past decade by working with many experts in the massage profession who will serve as resources, mixed with a touch of Dear Lynda's views and advice. So ask away with all those things you've wondered about but didn't know who to ask!
I can't guarantee that all of your questions will be published, but I will do my best to answer you, or at least point you in the right direction. Please remember, as with all advice, it is just that: advice. Always check to make sure that you're working within your scope of practice in your city/county and state. Please send your questions to or:
I enjoy your column! I was wondering if you have any advice on massage and golf injuries. I have a client who has been diagnosed with golfer's elbow. It's the medial side; the bone and ligament are very tender to touch. I am also doing massage at a golf tournament next month; I was wondering if you could share some advice on how to work the even t, and any other information I could share with the golfers. Would you use a massage chair or a table at this event?
-- Mark from North Carolina
I have a successful massage practice, and a good reputation as a therapist and a businesswoman. However, I'd like some feedback concerning how to handle people who want to redeem expired gift certificates. When a gift certificate is purchased, I have a three-month r edemption policy, unless it is purchased during the holidays, in which case I allow six months. Expired gift certificates may be redeemed for half the cost of value. This is printed on my brochures, which I include with gift certificates. I'm sure other therapists have run into that person who complains of not "getting anything" since it expired.
Lynda, I am very laid back, and of course I don't penalize those who have had emergencies, etc. Don't people realize it's like getting a sweater or any other gift that they've stuck in a closet and tried to return a year later? Thanks for your response.
-- Becky from Nashville
Click here for previous articles by Lynda Solien-Wolfe, LMT.
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