Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
October, 2001, Vol. 01, Issue 10
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
Sorry I haven't written for a while.I've been busy teaching workshops lately, and then I was on vacation. I'm glad to hear that your training in the new spa techniques last month went smoothly, and even happier to hear you decided to bite the bullet and delve into "fluff & buff" modalities, regardless of your initial reluctance.
I told you that you'd be impressed with the level of professionalism in the training. There's a growing network of dedicated people out there who insist on serious skill enhancement in the spa setting. The funny thing is, I actually know the woman who did your training! We met a few years ago when she and her husband were just getting back from stints as spa directors in Bali. As you now know, the product line they were training you on was born from their experiences there.
You didn't realize you were going to receive such in-depth information, did you? It's good that you're following up by studying the literature on your own and practicing with your colleagues. Too many therapists take a single training then head straight out to perform their new skills on the public. Have you checked on the internet for more information too?
Even though your experience was a positive one, you should still be aware that there are some people out there who are primarily interested in selling products to spas. They provide education merely as a hook to produce more sales. The situation is such that vendors are probably the main source of instruction for the majority of spa modalities, and very few non-product-related entities have taken the time to focus on spa education. But that's changing rapidly. There's a woman in West Palm Beach, for example, Anne Bramham, who has opened a training spa. She offers intensive programs for directors and therapists who want to understand the philosophy and physiology behind the treatments. I know that other similar centers are about to open across the country.
Serious spa training is an idea whose time has come in this country, though it's been going on for a long time in Europe. Remember I told you about a spa training trip to Czechoslovakia I wanted to take? Maybe you can come with me! It's run by a professor from San Antonio who knows more about hydrotherapy than almost anybody else in the world. He also leads trips to the incredible Liquid-Sound experience at a spa in Bad Sulza, Germany.
I teach a few workshops each year to therapists, estheticians, and others who want to learn about spa modalities without being told one particular brand of products is better than any other. I think it's better that way. Don't get me wrong; I definitely understand the need of product vendors to make money. Yet not all vendors have gone beyond that basic need and taken education in the spa industry to higher standards. There are some, though, that have centers around the world giving detail-oriented trainings that go way beyond just explaining how to use their products.
It's a fine line we're walking in the spa industry between education and promotion. You and I didn't enter this field to get bombarded by advertisements, and we certainly don't want our clients to feel that way. However, we do need to familiarize ourselves with certain products if we are to be effective at what we do.
Power to the (Spa) People
So, what do spa products and treatments really do? They feel good, of course, and that's probably why people think they're purchasing them. But you and I have to remember the treatments are powerful, as I mentioned to you in my last letter. We have to take that power seriously, even though there's a strong tendency to discount the treatments as merely "fluffy."
There are several treatments that I personally feel to be quite powerful. They include the herbal wrap (my favorite); seaweed wraps; sea salt scrubs; aromatherapy applications; and hydrotherapy. I'll explain each of these from my point of view in a future letter, but for now I'd just like to give you some common-sense guidelines for whenever you're faced with the choice of "to train or not to train on a new treatment or product."
Ask the trainer or company these questions before signing up for your next training:
For me, the most powerful spa therapies contain an element of heat. Anything that heats me up really does the trick for my particular physiology, but I know that's not the case for everyone. Most people don't take into account the intimate and personal nature of spa treatments - powerful, natural ingredients soaking directly into your pores while you lie there pondering your life - and as a result, there is seldom enough customization going on in spa treatment rooms. It's often a one-wrap-fits-all mentality out there, but that is changing. Look for tailor-made spa treatments to gain in popularity over the coming decade.
Trainer, Train Thyself
Sorry I don't have time to get into any specifics about the treatments right now, Lou. Like I said... next time. Anyway, I'll leave you with one last word. I know you were impressed with the trainer, and fascinated by the ritualistic approached she shared about the treatments from Bali, to the point where you were ready to hop the next plane to the South Pacific. You even mentioned wanting to become a trainer yourself. My only suggestion here is, whoa, slow down! There is a danger in the spa world of wanting to move too fast, simply because there are so many directions to move in when you start looking around. Trips to Bali and well-paid training missions all over the country might sound glamorous to you now, but remember that if you don't put in the legwork first, pay your dues and learn the ropes in their natural progression, you'll end up with a fancy job title and no substance to back it up. Even more likely, you'll end up seeking the perfect career and being turned away due to lack of experience. Take it one step at a time.
Talk to you later,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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