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F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
October, 2001, Vol. 01, Issue 10
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
Sorry I haven't written for a while.I've been busy teaching workshops lately, and then I was on vacation. I'm glad to hear that your training in the new spa techniques last month went smoothly, and even happier to hear you decided to bite the bullet and delve into "fluff & buff" modalities, regardless of your initial reluctance.
I told you that you'd be impressed with the level of professionalism in the training. There's a growing network of dedicated people out there who insist on serious skill enhancement in the spa setting. The funny thing is, I actually know the woman who did your training! We met a few years ago when she and her husband were just getting back from stints as spa directors in Bali. As you now know, the product line they were training you on was born from their experiences there.
You didn't realize you were going to receive such in-depth information, did you? It's good that you're following up by studying the literature on your own and practicing with your colleagues. Too many therapists take a single training then head straight out to perform their new skills on the public. Have you checked on the internet for more information too?
Even though your experience was a positive one, you should still be aware that there are some people out there who are primarily interested in selling products to spas. They provide education merely as a hook to produce more sales. The situation is such that vendors are probably the main source of instruction for the majority of spa modalities, and very few non-product-related entities have taken the time to focus on spa education. But that's changing rapidly. There's a woman in West Palm Beach, for example, Anne Bramham, who has opened a training spa. She offers intensive programs for directors and therapists who want to understand the philosophy and physiology behind the treatments. I know that other similar centers are about to open across the country.
Serious spa training is an idea whose time has come in this country, though it's been going on for a long time in Europe. Remember I told you about a spa training trip to Czechoslovakia I wanted to take? Maybe you can come with me! It's run by a professor from San Antonio who knows more about hydrotherapy than almost anybody else in the world. He also leads trips to the incredible Liquid-Sound experience at a spa in Bad Sulza, Germany.
I teach a few workshops each year to therapists, estheticians, and others who want to learn about spa modalities without being told one particular brand of products is better than any other. I think it's better that way. Don't get me wrong; I definitely understand the need of product vendors to make money. Yet not all vendors have gone beyond that basic need and taken education in the spa industry to higher standards. There are some, though, that have centers around the world giving detail-oriented trainings that go way beyond just explaining how to use their products.
It's a fine line we're walking in the spa industry between education and promotion. You and I didn't enter this field to get bombarded by advertisements, and we certainly don't want our clients to feel that way. However, we do need to familiarize ourselves with certain products if we are to be effective at what we do.
Power to the (Spa) People
So, what do spa products and treatments really do? They feel good, of course, and that's probably why people think they're purchasing them. But you and I have to remember the treatments are powerful, as I mentioned to you in my last letter. We have to take that power seriously, even though there's a strong tendency to discount the treatments as merely "fluffy."
There are several treatments that I personally feel to be quite powerful. They include the herbal wrap (my favorite); seaweed wraps; sea salt scrubs; aromatherapy applications; and hydrotherapy. I'll explain each of these from my point of view in a future letter, but for now I'd just like to give you some common-sense guidelines for whenever you're faced with the choice of "to train or not to train on a new treatment or product."
Ask the trainer or company these questions before signing up for your next training:
For me, the most powerful spa therapies contain an element of heat. Anything that heats me up really does the trick for my particular physiology, but I know that's not the case for everyone. Most people don't take into account the intimate and personal nature of spa treatments - powerful, natural ingredients soaking directly into your pores while you lie there pondering your life - and as a result, there is seldom enough customization going on in spa treatment rooms. It's often a one-wrap-fits-all mentality out there, but that is changing. Look for tailor-made spa treatments to gain in popularity over the coming decade.
Trainer, Train Thyself
Sorry I don't have time to get into any specifics about the treatments right now, Lou. Like I said... next time. Anyway, I'll leave you with one last word. I know you were impressed with the trainer, and fascinated by the ritualistic approached she shared about the treatments from Bali, to the point where you were ready to hop the next plane to the South Pacific. You even mentioned wanting to become a trainer yourself. My only suggestion here is, whoa, slow down! There is a danger in the spa world of wanting to move too fast, simply because there are so many directions to move in when you start looking around. Trips to Bali and well-paid training missions all over the country might sound glamorous to you now, but remember that if you don't put in the legwork first, pay your dues and learn the ropes in their natural progression, you'll end up with a fancy job title and no substance to back it up. Even more likely, you'll end up seeking the perfect career and being turned away due to lack of experience. Take it one step at a time.
Talk to you later,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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