resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
October, 2001, Vol. 01, Issue 10
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
Sorry I haven't written for a while.I've been busy teaching workshops lately, and then I was on vacation. I'm glad to hear that your training in the new spa techniques last month went smoothly, and even happier to hear you decided to bite the bullet and delve into "fluff & buff" modalities, regardless of your initial reluctance.
I told you that you'd be impressed with the level of professionalism in the training. There's a growing network of dedicated people out there who insist on serious skill enhancement in the spa setting. The funny thing is, I actually know the woman who did your training! We met a few years ago when she and her husband were just getting back from stints as spa directors in Bali. As you now know, the product line they were training you on was born from their experiences there.
You didn't realize you were going to receive such in-depth information, did you? It's good that you're following up by studying the literature on your own and practicing with your colleagues. Too many therapists take a single training then head straight out to perform their new skills on the public. Have you checked on the internet for more information too?
Even though your experience was a positive one, you should still be aware that there are some people out there who are primarily interested in selling products to spas. They provide education merely as a hook to produce more sales. The situation is such that vendors are probably the main source of instruction for the majority of spa modalities, and very few non-product-related entities have taken the time to focus on spa education. But that's changing rapidly. There's a woman in West Palm Beach, for example, Anne Bramham, who has opened a training spa. She offers intensive programs for directors and therapists who want to understand the philosophy and physiology behind the treatments. I know that other similar centers are about to open across the country.
Serious spa training is an idea whose time has come in this country, though it's been going on for a long time in Europe. Remember I told you about a spa training trip to Czechoslovakia I wanted to take? Maybe you can come with me! It's run by a professor from San Antonio who knows more about hydrotherapy than almost anybody else in the world. He also leads trips to the incredible Liquid-Sound experience at a spa in Bad Sulza, Germany.
I teach a few workshops each year to therapists, estheticians, and others who want to learn about spa modalities without being told one particular brand of products is better than any other. I think it's better that way. Don't get me wrong; I definitely understand the need of product vendors to make money. Yet not all vendors have gone beyond that basic need and taken education in the spa industry to higher standards. There are some, though, that have centers around the world giving detail-oriented trainings that go way beyond just explaining how to use their products.
It's a fine line we're walking in the spa industry between education and promotion. You and I didn't enter this field to get bombarded by advertisements, and we certainly don't want our clients to feel that way. However, we do need to familiarize ourselves with certain products if we are to be effective at what we do.
Power to the (Spa) People
So, what do spa products and treatments really do? They feel good, of course, and that's probably why people think they're purchasing them. But you and I have to remember the treatments are powerful, as I mentioned to you in my last letter. We have to take that power seriously, even though there's a strong tendency to discount the treatments as merely "fluffy."
There are several treatments that I personally feel to be quite powerful. They include the herbal wrap (my favorite); seaweed wraps; sea salt scrubs; aromatherapy applications; and hydrotherapy. I'll explain each of these from my point of view in a future letter, but for now I'd just like to give you some common-sense guidelines for whenever you're faced with the choice of "to train or not to train on a new treatment or product."
Ask the trainer or company these questions before signing up for your next training:
For me, the most powerful spa therapies contain an element of heat. Anything that heats me up really does the trick for my particular physiology, but I know that's not the case for everyone. Most people don't take into account the intimate and personal nature of spa treatments - powerful, natural ingredients soaking directly into your pores while you lie there pondering your life - and as a result, there is seldom enough customization going on in spa treatment rooms. It's often a one-wrap-fits-all mentality out there, but that is changing. Look for tailor-made spa treatments to gain in popularity over the coming decade.
Trainer, Train Thyself
Sorry I don't have time to get into any specifics about the treatments right now, Lou. Like I said... next time. Anyway, I'll leave you with one last word. I know you were impressed with the trainer, and fascinated by the ritualistic approached she shared about the treatments from Bali, to the point where you were ready to hop the next plane to the South Pacific. You even mentioned wanting to become a trainer yourself. My only suggestion here is, whoa, slow down! There is a danger in the spa world of wanting to move too fast, simply because there are so many directions to move in when you start looking around. Trips to Bali and well-paid training missions all over the country might sound glamorous to you now, but remember that if you don't put in the legwork first, pay your dues and learn the ropes in their natural progression, you'll end up with a fancy job title and no substance to back it up. Even more likely, you'll end up seeking the perfect career and being turned away due to lack of experience. Take it one step at a time.
Talk to you later,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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