Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
October, 2001, Vol. 01, Issue 10
Most of AMTA Lawsuit Thrown Out of Court
By Donald M. Petersen Jr., BS, HCD(hc), FICC(h)
Before the AMTA's lawsuit even got going, Judge George W. Lindberg granted Massage Today's motion to dismiss the AMTA's complaint on four of its six counts. As the remaining two counts involve a single claim, the AMTA has effectively lost 80% of its lawsuit prior to any evidence being presented.
A motion to dismiss is requested when the merits of a lawsuit are in question on face value alone. After reading the AMTA's lawsuit, MPAmedia's attorneys recognized that the AMTA's complaint was inconsistent with applicable federal and state laws, and filed the motion to dismiss. Massage Today's legal council Rick Cigel commented on Judge Lindberg's decision:
As the judge's ruling makes clear, the AMTA is mistaken. If the AMTA had copyrighted its registry, the AMTA would have had the right to prevent others from reprinting a registry that was "substantially similar" its own registry. In this case, the AMTA did not copyright its registry, and even the AMTA does not claim that Massage Today has published any type of registry, let alone a registry that is "substantially similar" to the AMTA registry.
In truth, this remaining issue still comes down to who can control the name and address of a massage therapist. The AMTA continues to claim that it should be the one to control its members' names and addresses, referring to them as "AMTA property."1 Massage Today believes that it is the right of each massage therapist to make his or her own choice, and has consistently honored every request made by any massage therapist, AMTA member or not, regarding the privacy of their name.
Additional information provided to Massage Today, including a letter from AMTA president Steven C. Olsen, suggests that many of the AMTA's chapter presidents and directors were unaware of the details of the lawsuit until long after it was filed. This is reflected by a letter from Mr. Olsen to the "AMTA Chapter Presidents," sent almost two months after the AMTA filed its lawsuit.2
Rather than try to cover up the lawsuit, Massage Today informed the entire profession in its very next issue after the lawsuit was filed last May.3 The letters and e-mails received revealed that most of the responding massage therapists, AMTA members included, were not in favor of the AMTA's action. One AMTA member referred to it as "a frivolous and baseless lawsuit."4
Oddly enough, while Mr. Olson is spearheading the lawsuit, apparently to keep AMTA members from receiving Massage Today, he himself has yet to request that he no longer receive the publication. Massage Today is continuing to be sent, free of charge, to every known massage therapist in the United States (including Mr. Olson), with the exception of the handful who have chosen not to receive it.
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