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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Billing for Same-Visit Extraspinal and Spinal Manipulation
Q: I have always been under the premise that when billing 98943, extraspinal chiropractic manipulation, on the same visit as spinal manipulation, 98940-98942, that the extraspinal manipulation requires modifier 51.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Are Your Work Orders in Order?
There are times when a patient's occupational duties will delay or prevent them from recovering. These circumstances create the need for the doctor to recommend modified duty or remove the patient from work.
The Art of Day-to-Day Assessment and Treatment: Clinical Pearls
Let's focus on the day-to-day process of assessing and treating the patient. I am proposing a particular attitude; a way of looking at the patient. This often evolves over a few treatments and then changes as you figure out what is significant.
Overcoming Barriers to Exercise Compliance
One of the most common questions other practitioners ask me is, "How do I get patients to do their exercises?" I am not frustrated by my patient compliance, as many doctors are; in fact, I am actually happy with my patients' involvement and commitment.
Image Is Everything: The Power of Branding
Successful businesses use color and design to attract people to their service. They understand how important image is and hire experts to create an attractive package. Starbucks works hard to create an atmosphere that is warm and inviting.
A Dream Come True for Chiropractic: Funding Prevention and Public Health
Back in 2005, Sen. Tom Harkin (D-Iowa) said: "Let's face it, in America today we don't have a health care system, we have a sick care system.
News in Brief
Major Organizations Announce Joint Conference; Fighting for Section 2706; New Vice President of Chiro. Program at Parker; Two Families, One Chiropractic Dynasty.
The Wisdom of the Second Office Location (SOL)
There are some things I never want to do again, like riding a motorcycle 100 mph. I call these things my "negative bucket list." Other things I have on that list include water skiing, riding a roller coaster and eating habanero peppers.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
State by State: Comparing Chiropractic Scope of Practice
"The issue of 'scope of practice' has been a bugaboo ever since our early quests for legal recognition for chiropractic," according to Dr. Claire Johnson, editor in chief of JMPT and National's other two chiropractic journals.
Love a Nurse – and They'll Love You Back
According to various sources, there are about 3 million registered nurses in the U.S., and according to the American Nurses Association, they are under serious pressure in today's health care reality.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
We Get Letters & E-Mail
Not All Evidence Is Equal; An Abundance of Misinformation; A Well-Researched Decision; Far Too Dangerous.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Defending With Vitamin D: Helps Prevent Progression to Diabetes
A 2014 clinical trial published in the American Journal of Clinical Nutrition provides additional evidence that optimal vitamin D nutritional status may be important in preventing the progression of prediabetes to diabetes in prediabetic adults.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Is the EHR Ship Setting Sail Without Us?
The numbers are in: As of July 2014, 10,253 doctors of chiropractic have received $123,059,868 in EHR stimulus funds – and yet that represents less than 15 percent of our profession.
Women's Health: Herbal Formulas to Help Patients With Dysmenorrhea
Chiropractors have long treated women for menstrual pain (dysmenorrhea). Since roughly 60 percent of all chiropractic patients are women and 30-50 percent of women have a history of menstrual cramps, the vast majority of doctors of chiropractic will inevitably see patients with dysmenorrhea.
October, 2001, Vol. 01, Issue 10
Most of AMTA Lawsuit Thrown Out of Court
By Donald M. Petersen Jr., BS, HCD(hc), FICC(h)
Before the AMTA's lawsuit even got going, Judge George W. Lindberg granted Massage Today's motion to dismiss the AMTA's complaint on four of its six counts. As the remaining two counts involve a single claim, the AMTA has effectively lost 80% of its lawsuit prior to any evidence being presented.
A motion to dismiss is requested when the merits of a lawsuit are in question on face value alone. After reading the AMTA's lawsuit, MPAmedia's attorneys recognized that the AMTA's complaint was inconsistent with applicable federal and state laws, and filed the motion to dismiss. Massage Today's legal council Rick Cigel commented on Judge Lindberg's decision:
As the judge's ruling makes clear, the AMTA is mistaken. If the AMTA had copyrighted its registry, the AMTA would have had the right to prevent others from reprinting a registry that was "substantially similar" its own registry. In this case, the AMTA did not copyright its registry, and even the AMTA does not claim that Massage Today has published any type of registry, let alone a registry that is "substantially similar" to the AMTA registry.
In truth, this remaining issue still comes down to who can control the name and address of a massage therapist. The AMTA continues to claim that it should be the one to control its members' names and addresses, referring to them as "AMTA property."1 Massage Today believes that it is the right of each massage therapist to make his or her own choice, and has consistently honored every request made by any massage therapist, AMTA member or not, regarding the privacy of their name.
Additional information provided to Massage Today, including a letter from AMTA president Steven C. Olsen, suggests that many of the AMTA's chapter presidents and directors were unaware of the details of the lawsuit until long after it was filed. This is reflected by a letter from Mr. Olsen to the "AMTA Chapter Presidents," sent almost two months after the AMTA filed its lawsuit.2
Rather than try to cover up the lawsuit, Massage Today informed the entire profession in its very next issue after the lawsuit was filed last May.3 The letters and e-mails received revealed that most of the responding massage therapists, AMTA members included, were not in favor of the AMTA's action. One AMTA member referred to it as "a frivolous and baseless lawsuit."4
Oddly enough, while Mr. Olson is spearheading the lawsuit, apparently to keep AMTA members from receiving Massage Today, he himself has yet to request that he no longer receive the publication. Massage Today is continuing to be sent, free of charge, to every known massage therapist in the United States (including Mr. Olson), with the exception of the handful who have chosen not to receive it.
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