resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
October, 2001, Vol. 01, Issue 10
Most of AMTA Lawsuit Thrown Out of Court
By Donald M. Petersen Jr., BS, HCD(hc), FICC(h)
Before the AMTA's lawsuit even got going, Judge George W. Lindberg granted Massage Today's motion to dismiss the AMTA's complaint on four of its six counts. As the remaining two counts involve a single claim, the AMTA has effectively lost 80% of its lawsuit prior to any evidence being presented.
A motion to dismiss is requested when the merits of a lawsuit are in question on face value alone. After reading the AMTA's lawsuit, MPAmedia's attorneys recognized that the AMTA's complaint was inconsistent with applicable federal and state laws, and filed the motion to dismiss. Massage Today's legal council Rick Cigel commented on Judge Lindberg's decision:
As the judge's ruling makes clear, the AMTA is mistaken. If the AMTA had copyrighted its registry, the AMTA would have had the right to prevent others from reprinting a registry that was "substantially similar" its own registry. In this case, the AMTA did not copyright its registry, and even the AMTA does not claim that Massage Today has published any type of registry, let alone a registry that is "substantially similar" to the AMTA registry.
In truth, this remaining issue still comes down to who can control the name and address of a massage therapist. The AMTA continues to claim that it should be the one to control its members' names and addresses, referring to them as "AMTA property."1 Massage Today believes that it is the right of each massage therapist to make his or her own choice, and has consistently honored every request made by any massage therapist, AMTA member or not, regarding the privacy of their name.
Additional information provided to Massage Today, including a letter from AMTA president Steven C. Olsen, suggests that many of the AMTA's chapter presidents and directors were unaware of the details of the lawsuit until long after it was filed. This is reflected by a letter from Mr. Olsen to the "AMTA Chapter Presidents," sent almost two months after the AMTA filed its lawsuit.2
Rather than try to cover up the lawsuit, Massage Today informed the entire profession in its very next issue after the lawsuit was filed last May.3 The letters and e-mails received revealed that most of the responding massage therapists, AMTA members included, were not in favor of the AMTA's action. One AMTA member referred to it as "a frivolous and baseless lawsuit."4
Oddly enough, while Mr. Olson is spearheading the lawsuit, apparently to keep AMTA members from receiving Massage Today, he himself has yet to request that he no longer receive the publication. Massage Today is continuing to be sent, free of charge, to every known massage therapist in the United States (including Mr. Olson), with the exception of the handful who have chosen not to receive it.
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