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Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
October, 2001, Vol. 01, Issue 10
Massage in Times of Crisis
By Cliff Korn, BS, LMT, NCTMB
One of our nation's three major massage therapy professional associations has designated October 21 - 27, 2001 as National Massage Therapy Awareness Week. I'm really pleased that this is one of its ongoing annual programs, as it helps all of us, whether we are association-affiliated or not.This is one project on which I'd really like to see all of the associations collaborate. Obtaining gubernatorial and mayoral proclamations, submitting press releases to national, state and local press publications, radio and TV stations, and performing outreach to shopping malls, industry, government, education and health care facilities provide tangible increases in awareness of the importance of massage therapy to consumers and potential employers. This directly relates to a better lifestyle for all of us.
As I write this column, the news is telling of the tragedy our nation is enduring, putting us in a state of war. By the time you read this, I'm sure tensions will have increased, and the word "catastrophe" redefined. Massage therapy awareness is needed now more than ever. I know that Massage Emergency Response Teams (MERT) will be called into action, and the capability of those teams to provide benefit will likely determine the viability and future of MERT. Those of us not involved with MERT can play an important role in assisting our clients deal with the stresses that inevitably follow crisis. One massage therapist responding on a web-based forum stated, "Now, more than ever, the work is important and I am humbled by the gift of our craft."
I overheard a mother trying to explain this morning's happenings to her five-year-old daughter - in terms that were understandable to the child. The stress in that woman's body while she fretted about how to be truthful yet compassionate to her daughter was readily visible. That woman's massage therapist has an opportunity to make a real difference in her ability to cope.
With few exceptions, massage therapists are known to be caring, compassionate people. Those traits are needed now more than ever. There are, and will continue to be, many Americans in shock, despair and pain. I am confused by my own feelings. In the natural and manmade disasters that have befallen our country since World War II, I have been able to disassociate myself enough to make coping bearable. This egregious act has stricken me harder than the others. Perhaps it is because at various times in my life I have worked in both of the buildings affected. Perhaps it is because I am retired from the military and no longer feel I can be a direct part of a solution. I am most fortunate though, because I have, to the best of my knowledge, no family or friends lost in the tragedy. I found out earlier that my youngest son, who was traveling today, was safe in Newark. Countless thousands of others are not as fortunate as I, and are deeply and personally affected by loss and grief. The power of compassionate touch can aid them through this most difficult time.
Caution is paramount, even in situations where intent is to provide relief and assistance. I suggest contacting the various associations before rushing in to help. The AMTA has MERT coordinators who have been trained in working within the constraints of disaster. ABMP has posted an excellent article on its website, outlining the complexities of combining massage and disaster care. Proceed with caution, but please proceed!
This is an important time to enhance awareness of massage therapy. Not just because our business can use a boost, but also because we can help our country in its recovery. I call on ABMP President Bob Benson, IMA President Will Green, and AMTA President-Elect Carolyn Talley to coordinate the efforts of their respective organizations, such that the impact of more than 100,000 therapists are felt in making the nation aware of the benefits of massage therapy. I hope they are joined by the added strength of the state associations. It's time for National Massage Therapy Awareness Week to become truly national and all-encompassing. Our country deserves no less; massage therapy deserves no less.
Thanks for listening! Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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