Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
October, 2001, Vol. 01, Issue 10
Carol Kane Neilson, CMT
By Claudette Laroche, RN, LMT, NCTMB
Author's Note: Professional of Note is a column devoted to recognizing individual practitioners and what they are contributing to the profession. Each article highlights a unique feature of a practitioner's professional practice.The purpose of the column is take note of people who are not necessarily nationally known, but who are nonetheless making a significant contribution to the field. If you've ever experienced a helium balloon ride, you know the feeling of peace as the balloon lifts with a surge, then smoothly takes its course: soft as a whisper, but strong in its hold.
This is how I would describe Carol Kane Neilson's "takeoff," literally and figuratively, when she births and develops ideas. Her current passion, a unique, first-of-its-kind program, is the Vermont Race for the Cure Breast Cancer and Massage Project.
Carol's idea was birthed after attending the AMTA National Conference in Washington, D.C., in October 1998. At the conference, Carol took Cheryl Chapman's workshop, "Introduction to Mastectomy Massage." By the time her return flight landed in Vermont, Carol had a proposal outlined on her laptop computer. Within three days, a venue, presenter, and funds to operate were in place. Cheryl Chapman of New Jersey jumped at the chance to teach; the Vermont Race for the Cure event in Manchester, VT would be the site; and funds would be provided by the Vermont Committee Against Breast Cancer.
Talk about passion and motivation!
Carol's goal was to combine the Vermont Race for the Cure fundraiser for the Susan G. Komen Foundation with a free massage clinic for breast cancer survivors, along with a mastectomy massage workshop for massage therapists. The therapists would also partake in a sports massage workshop, preparing them to provide pre- and post-event sports massage the morning of the running race. Fellow massage therapist and partner George Glass, LMT, would teach the sports massage component and oversee the sports massage the day of the race. Carol organized, planned, implemented and oversaw the entire project through its debut in July 1999. Forty-eight massage therapists from the northeast attended the program, providing massages to 55 cancer survivors and sports massages to 330 race participants.
Carol decided to continue the quest for more sponsorship. To implement her goal of seeing this project spread to a national level, she prepared a grant proposal to present to the Komen Foundation. It was a lengthy preparatory process, one that successfully set her course.
As a result, the second massage workshop, held just prior to the July 2001 Race for the Cure event, was funded through a grant from the Vermont Affiliate of the Susan G. Komen Breast Cancer Foundation. The workshop was sponsored by the Vermont Chapter of the AMTA, Carol, and George Glass. Also obtained were a major anonymous donation from the community and services from Ignition, Inc., a local marketing firm.
The Susan B. Komen Breast Cancer Foundation was established in 1982. It is "an international organization with a network of volunteers working through local affiliates and Komen Race for the Cure events to eradicate breast cancer as a life-threatening disease." In addition to funding research, the Foundation and its affiliates fund community-based breast health education, breast cancer screenings, and treatment projects for the medically underserved.
The 2001 workshop, attended by 38 therapists, emphasized physiological and emotional benefits of therapeutic massage, as well as positioning and massage techniques for the breast cancer client. According to Carol, "the workshop blends theoretical information with clinical expertise. It provides unique training and then the opportunity to apply the new knowledge in a hands-on situation at the massage clinic for survivors the day before the race." She also mentioned that the free massage session, given by the massage therapists who were trained in the workshop, is self-directed by the receiver -- the breast cancer patient/survivor. The therapist takes his or her cue from the person receiving the massage, and only goes as far as the person is comfortable. At the 2001 clinic, a record 79 sessions were given to survivors!
Carol highlights the essence of what transpires this way: "For the survivors, being comforted with touch is a wonderful thing. For some of the women it is their first experience being touched after their surgery or radiation treatment. It is often very emotional, but we provide a safe place for the massage."
Cheryl Tardy, a massage therapist from Maine, wrote to Carol after the workshop to tell her "...what a profound experience I had. I returned back to practice as a much better therapist."
Susan Rawls, a breast cancer survivor and Carol's client of one year, said: "I can't believe the difference in one year, how good I feel and how much I am able to do. It's a wonderful place to be. Massage was a medical necessity that helped me regain more than 60 percent mobility in my shoulder after completing treatment for breast cancer in late 1999." Susan has continued with weekly massage therapy, which she credits as "essential to my health and the hope that massage therapy will become a standard treatment in breast cancer recovery."
Carol and her partner George have just moved into a new healing arts center, Mountain Healing Arts in Manchester Center, Vermont. The center houses seven treatment rooms, allowing for three massage therapists, one acupuncturist, one psychiatrist and one physical therapist to provide services.
Working on clients five days per week, Carol averages 36 client massages per week, all hour-long sessions. (More hours than I like doing in a week!) Her focus in her practice is medical injury rehabilitation and recovery. Techniques she employs are neuromuscular, deep tissue, myofascial release, and muscle energy release. She has been in practice for 10 years, and clients come to her primarily via word-of-mouth.
Carol also takes care of herself by receiving a weekly massage from her partner. When I asked Carol what she does for physical exercise and stress relief, she quipped "I muck the barn and load the elevator with bales of hay!" In her spare time, she oversees the care of her "menagerie of five horses, 10 cats, four dogs, and three birds," calling herself an "animal drunk!"
Carol, who graduated with honors from the Boulder School of Massage 10 years ago, is active in the AMTA Vermont Chapter, serving as secretary and education chair. She also is the wonderful DJ for the dances at the New England Regional Conference held every March. I would describer her as focused, detailed, organized, compassionate and passionate about whatever she does.
At the AMTA National Convention in September 2000, Carol received the AMTA National Humanitarian Award for her dedication in caring for breast cancer survivors.
Carol's long-term goal is to implement her model project in towns and cities across the country. She hopes that future funding will be made available for national promotion through a public relations firm that would like to donate some of their time as a community service. Because of Carol's dedication of time, energy, spirit, and love for humanity, I'm sure her goal will be realized.
This article is especially timely because October is National Breast Cancer Awareness Month. If you would like to make a donation to the Komen Vermont Race for the Cure, please send it to:
Your donation may help achieve Carol's long-term goal of having model projects across the United States!
Click here for previous articles by Claudette Laroche, RN, LMT, NCTMB.
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