Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
September, 2001, Vol. 01, Issue 09
It's "Back to School" Time!
By Cliff Korn, BS, LMT, NCTMB
Becoming a massage therapist requires a great deal of preparation, perhaps the most visible and tangible being basic education. In the not-so-distant past, the most common forms of massage education were mentoring and apprenticeship.This is no longer the case; in fact, in many jurisdictions apprenticeship is no longer recognized as valid educational eligibility for the legal right to practice. These days, almost all prospective massage therapists go to school. Jurisdictions no longer recognize the validity of apprenticeship, primarily because the quality of instruction is so difficult to gauge.
How does one equate an apprenticeship to standardized vocational training in a school setting? Vocational schools are almost always under the oversight of a state Department of Education. However, as we all know, massage education is far from "standardized." Without going into the quantity of education required to practice -- that's a discussion for another day -- my concern in this article is the quality of education received by massage therapists entering the field today.
Formal schooling appears to have many benefits over apprenticeship. In a regulated environment, regulating entities should have an easier time verifying eligibility criteria. In an unregulated environment, prospective clients should be able to benefit from the reputation of an institution that graduates many therapists. Prospective students should be able to realize economies of scale from an institution that provides services to many students. A matriculating student should be able to benefit from feedback from multiple instructors and peers. But is formal schooling providing these benefits? If so, why do so many practicing first- and second-year therapists indicate to me that they are pretty good, "in spite of" their schooling? More important to the public, why is it that a given number of schools, all with state Department of Education oversight, will graduate just as many classes with vastly different levels of ability and/or knowledge? Has the business of massage education superceded the duty of massage education: to best prepare a student to be competitive as a practicing therapist? Lastly, why do so many recent graduates complain that they were ill prepared for how incredibly difficult it can be to establish a full-time practice that actually pays the bills?
Let me interject that I am not starting a rant on the sorry state of massage education in the U.S.! There is much superb massage schooling available to the ever-increasing numbers of potential students. What I am saying is that I believe there is much too much disparity in the levels of educational quality within any given state, and certainly among states. I see two causes of this phenomenon. First, precious few instructors of massage therapy have had any formal training in education, other than an in-house qualification program. Second, a massage school that markets effectively can succeed financially without obtaining institutional and/or programmatic accreditation.
The scarcity of experienced teachers is problematic for students and school owners alike. The inability to hire enough individuals capable of meeting appropriate guidelines forces schools to staff positions with less than desirable candidates. In my state, an instructor must possess the following qualifications to teach in a post-secondary private vocational institution:
These qualifications are very similar to those in many other states. While the situation of last year's student being this year's teacher is not as prevalent as it was several years ago, I feel certain that many of today's massage instructors have neither a teaching credential nor five years experience. It is my observation that regulators overseeing post-secondary education tend not place much emphasis on proprietary vocational schoolteacher qualifications.
The lack of ubiquitous school accreditation compounds this problem. I applaud those schoolowners who go the extra mile and spend the extra money to have their institutions and programs accredited by valid accrediting bodies. While there are many unaccredited schools providing superior education, it is my opinion that the accredited schools are those that best:
I find that ill-trained massage therapists are not just a problem to be solved by a free market economy. These therapists are a problem for your practice and my practice. Today's clients walk in the door with expectations they didn't have 10 or 15 years ago. We have made great strides in educating the public on the benefits of massage therapy. A colleague I was speaking to by telephone mentioned that potential clients have the expectation that we, as massage therapists, have viable protocols for the management of muscular dysfunction and can pull from a large tool bag of options to benefit our clients. Even clients booking appointments for the more pampering aspects of our trade frequently present with low back and/or neck issues that need to be addressed before they can relax on the table. Therapists who aren't competitive in ability and provide less- than-expected service can turn clients off massage therapy forever. On the other hand, if they lack the knowledge and ability because they were never taught properly, how much can we blame them?
Kudos to those schools who are solving these problems every day!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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