Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
September, 2001, Vol. 01, Issue 09
It's "Back to School" Time!
By Cliff Korn, BS, LMT, NCTMB
Becoming a massage therapist requires a great deal of preparation, perhaps the most visible and tangible being basic education. In the not-so-distant past, the most common forms of massage education were mentoring and apprenticeship.This is no longer the case; in fact, in many jurisdictions apprenticeship is no longer recognized as valid educational eligibility for the legal right to practice. These days, almost all prospective massage therapists go to school. Jurisdictions no longer recognize the validity of apprenticeship, primarily because the quality of instruction is so difficult to gauge.
How does one equate an apprenticeship to standardized vocational training in a school setting? Vocational schools are almost always under the oversight of a state Department of Education. However, as we all know, massage education is far from "standardized." Without going into the quantity of education required to practice -- that's a discussion for another day -- my concern in this article is the quality of education received by massage therapists entering the field today.
Formal schooling appears to have many benefits over apprenticeship. In a regulated environment, regulating entities should have an easier time verifying eligibility criteria. In an unregulated environment, prospective clients should be able to benefit from the reputation of an institution that graduates many therapists. Prospective students should be able to realize economies of scale from an institution that provides services to many students. A matriculating student should be able to benefit from feedback from multiple instructors and peers. But is formal schooling providing these benefits? If so, why do so many practicing first- and second-year therapists indicate to me that they are pretty good, "in spite of" their schooling? More important to the public, why is it that a given number of schools, all with state Department of Education oversight, will graduate just as many classes with vastly different levels of ability and/or knowledge? Has the business of massage education superceded the duty of massage education: to best prepare a student to be competitive as a practicing therapist? Lastly, why do so many recent graduates complain that they were ill prepared for how incredibly difficult it can be to establish a full-time practice that actually pays the bills?
Let me interject that I am not starting a rant on the sorry state of massage education in the U.S.! There is much superb massage schooling available to the ever-increasing numbers of potential students. What I am saying is that I believe there is much too much disparity in the levels of educational quality within any given state, and certainly among states. I see two causes of this phenomenon. First, precious few instructors of massage therapy have had any formal training in education, other than an in-house qualification program. Second, a massage school that markets effectively can succeed financially without obtaining institutional and/or programmatic accreditation.
The scarcity of experienced teachers is problematic for students and school owners alike. The inability to hire enough individuals capable of meeting appropriate guidelines forces schools to staff positions with less than desirable candidates. In my state, an instructor must possess the following qualifications to teach in a post-secondary private vocational institution:
These qualifications are very similar to those in many other states. While the situation of last year's student being this year's teacher is not as prevalent as it was several years ago, I feel certain that many of today's massage instructors have neither a teaching credential nor five years experience. It is my observation that regulators overseeing post-secondary education tend not place much emphasis on proprietary vocational schoolteacher qualifications.
The lack of ubiquitous school accreditation compounds this problem. I applaud those schoolowners who go the extra mile and spend the extra money to have their institutions and programs accredited by valid accrediting bodies. While there are many unaccredited schools providing superior education, it is my opinion that the accredited schools are those that best:
I find that ill-trained massage therapists are not just a problem to be solved by a free market economy. These therapists are a problem for your practice and my practice. Today's clients walk in the door with expectations they didn't have 10 or 15 years ago. We have made great strides in educating the public on the benefits of massage therapy. A colleague I was speaking to by telephone mentioned that potential clients have the expectation that we, as massage therapists, have viable protocols for the management of muscular dysfunction and can pull from a large tool bag of options to benefit our clients. Even clients booking appointments for the more pampering aspects of our trade frequently present with low back and/or neck issues that need to be addressed before they can relax on the table. Therapists who aren't competitive in ability and provide less- than-expected service can turn clients off massage therapy forever. On the other hand, if they lack the knowledge and ability because they were never taught properly, how much can we blame them?
Kudos to those schools who are solving these problems every day!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.