Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
September, 2001, Vol. 01, Issue 09
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
It sounds like your new spa persona is in full bloom. I know exactly what you mean -- it's hard to remember what life was like before the all-consuming reality of the spa took over. I'm glad some of the ideas I mentioned in my last letter are helping you cope with the inevitable burnout experienced by a successful spa therapist; I'd like to share some more ideas with you now. In fact, I'd like to have you experiment with some paradigm-shifting concepts, to show you how to widen your self-definition beyond that of simply "massage therapist." Are you ready?
Upgrading Your Self-Image
Now that you are, by definition, a spa therapist and a massage therapist, you might as well become trained in every modality available to you at the facility. I know that you've shared with me on more than one occasion how important your self-image as a massage therapist is, and how adding a bunch of "wraps and scrubs," as you called them, to your repertoire might downgrade the impact of your therapeutic persona. Well, guess what? I think you're doing yourself a disservice with that attitude. I know, because I had that attitude myself for several years.
No, I don't think a peppermint exfoliation is as powerful as an intense session of neuromuscular therapy, but I do think that it can be much more powerful than you give it credit for. Most of that power comes from within the person giving the treatment (a.k.a., You). For example, I once visited the spa at the Enchantment resort in Sedona, Arizona, which is one of the most beautiful places in the world. I signed up for the aromatherapy wrap, wondering what it would be like. As it turned out, the treatment consisted of a simple application of aromatherapy-infused lotions, followed by a wrap in a muslin sheet. No big deal, right? But something about the way the therapist did her job turned it into much more than just a wrap. It was an expression of care, compassion, and connection, and I ended up experiencing a profound increase in my energy levels as a result.
In other words, the client will get out of it what the therapist puts into it. What are you willing to put into your work at the spa? Nothing less than your whole self will create the level of therapy I know you're capable of providing. And as I mentioned before, if you have the attitude that the spa is your spa, you'll improve your chances at advancement within the spa, and you'll open up opportunities that you can't even imagine right now. The best way to maximize your potential for success is to focus intently on the moment, on the person beneath your fingers, whether you're giving him/her an herbal wrap or a session of high-octane bodywork.
A Powerful Lesson
You also need to understand that the ingredients used in these spa therapies are quite powerful. I recently received a letter from a woman who told an unsettling tale about a spa treatment that had unexpected results:
This scenario reminded me of another incident in which too much peppermint essential oil was used in a bath, resulting in severe chills by the client. You must respect the ingredients used in spa treatments. The purer they are, the more potentially therapeutic they are, but at the same time the more harmful they can be. Fortunately the woman recovered, but not after a scare.
What I'm trying to show you, Lou, is that a wrap, a scrub or any other spa treatment can bring about powerful results. It's up to you to make sure those results are beneficial.
Beyond Wraps and Scrubs
My advice to you is, go ahead and take the training the spa is offering next week. Yes, that means you'll be called upon to give wraps and scrubs in the future, and yes, that means you won't have the opportunity to give as much massage therapy. Go beyond what might initially look negative to you, and see things from a wider perspective. Alternating your massage work with spa modalities will give your body a break, and the therapeutic properties of the ingredients will soak into your body while you apply them, adding to your longevity as a therapist. And don't forget, each new treatment you add to your repertoire also adds to your worth at this spa, and at any other spa you move to in the future. You may find yourself getting paid more for doing treatments that require less physical effort on your part. Working smart is just as important as working hard.
Enjoy yourself at the training! I'll expect a full report when you have time to write again. My guess is you'll be more enthusiastic about these new treatments than you can possibly imagine.
Talk to you later,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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