Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
September, 2001, Vol. 01, Issue 09
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
It sounds like your new spa persona is in full bloom. I know exactly what you mean -- it's hard to remember what life was like before the all-consuming reality of the spa took over. I'm glad some of the ideas I mentioned in my last letter are helping you cope with the inevitable burnout experienced by a successful spa therapist; I'd like to share some more ideas with you now. In fact, I'd like to have you experiment with some paradigm-shifting concepts, to show you how to widen your self-definition beyond that of simply "massage therapist." Are you ready?
Upgrading Your Self-Image
Now that you are, by definition, a spa therapist and a massage therapist, you might as well become trained in every modality available to you at the facility. I know that you've shared with me on more than one occasion how important your self-image as a massage therapist is, and how adding a bunch of "wraps and scrubs," as you called them, to your repertoire might downgrade the impact of your therapeutic persona. Well, guess what? I think you're doing yourself a disservice with that attitude. I know, because I had that attitude myself for several years.
No, I don't think a peppermint exfoliation is as powerful as an intense session of neuromuscular therapy, but I do think that it can be much more powerful than you give it credit for. Most of that power comes from within the person giving the treatment (a.k.a., You). For example, I once visited the spa at the Enchantment resort in Sedona, Arizona, which is one of the most beautiful places in the world. I signed up for the aromatherapy wrap, wondering what it would be like. As it turned out, the treatment consisted of a simple application of aromatherapy-infused lotions, followed by a wrap in a muslin sheet. No big deal, right? But something about the way the therapist did her job turned it into much more than just a wrap. It was an expression of care, compassion, and connection, and I ended up experiencing a profound increase in my energy levels as a result.
In other words, the client will get out of it what the therapist puts into it. What are you willing to put into your work at the spa? Nothing less than your whole self will create the level of therapy I know you're capable of providing. And as I mentioned before, if you have the attitude that the spa is your spa, you'll improve your chances at advancement within the spa, and you'll open up opportunities that you can't even imagine right now. The best way to maximize your potential for success is to focus intently on the moment, on the person beneath your fingers, whether you're giving him/her an herbal wrap or a session of high-octane bodywork.
A Powerful Lesson
You also need to understand that the ingredients used in these spa therapies are quite powerful. I recently received a letter from a woman who told an unsettling tale about a spa treatment that had unexpected results:
This scenario reminded me of another incident in which too much peppermint essential oil was used in a bath, resulting in severe chills by the client. You must respect the ingredients used in spa treatments. The purer they are, the more potentially therapeutic they are, but at the same time the more harmful they can be. Fortunately the woman recovered, but not after a scare.
What I'm trying to show you, Lou, is that a wrap, a scrub or any other spa treatment can bring about powerful results. It's up to you to make sure those results are beneficial.
Beyond Wraps and Scrubs
My advice to you is, go ahead and take the training the spa is offering next week. Yes, that means you'll be called upon to give wraps and scrubs in the future, and yes, that means you won't have the opportunity to give as much massage therapy. Go beyond what might initially look negative to you, and see things from a wider perspective. Alternating your massage work with spa modalities will give your body a break, and the therapeutic properties of the ingredients will soak into your body while you apply them, adding to your longevity as a therapist. And don't forget, each new treatment you add to your repertoire also adds to your worth at this spa, and at any other spa you move to in the future. You may find yourself getting paid more for doing treatments that require less physical effort on your part. Working smart is just as important as working hard.
Enjoy yourself at the training! I'll expect a full report when you have time to write again. My guess is you'll be more enthusiastic about these new treatments than you can possibly imagine.
Talk to you later,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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