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F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
September, 2001, Vol. 01, Issue 09
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
It sounds like your new spa persona is in full bloom. I know exactly what you mean -- it's hard to remember what life was like before the all-consuming reality of the spa took over. I'm glad some of the ideas I mentioned in my last letter are helping you cope with the inevitable burnout experienced by a successful spa therapist; I'd like to share some more ideas with you now. In fact, I'd like to have you experiment with some paradigm-shifting concepts, to show you how to widen your self-definition beyond that of simply "massage therapist." Are you ready?
Upgrading Your Self-Image
Now that you are, by definition, a spa therapist and a massage therapist, you might as well become trained in every modality available to you at the facility. I know that you've shared with me on more than one occasion how important your self-image as a massage therapist is, and how adding a bunch of "wraps and scrubs," as you called them, to your repertoire might downgrade the impact of your therapeutic persona. Well, guess what? I think you're doing yourself a disservice with that attitude. I know, because I had that attitude myself for several years.
No, I don't think a peppermint exfoliation is as powerful as an intense session of neuromuscular therapy, but I do think that it can be much more powerful than you give it credit for. Most of that power comes from within the person giving the treatment (a.k.a., You). For example, I once visited the spa at the Enchantment resort in Sedona, Arizona, which is one of the most beautiful places in the world. I signed up for the aromatherapy wrap, wondering what it would be like. As it turned out, the treatment consisted of a simple application of aromatherapy-infused lotions, followed by a wrap in a muslin sheet. No big deal, right? But something about the way the therapist did her job turned it into much more than just a wrap. It was an expression of care, compassion, and connection, and I ended up experiencing a profound increase in my energy levels as a result.
In other words, the client will get out of it what the therapist puts into it. What are you willing to put into your work at the spa? Nothing less than your whole self will create the level of therapy I know you're capable of providing. And as I mentioned before, if you have the attitude that the spa is your spa, you'll improve your chances at advancement within the spa, and you'll open up opportunities that you can't even imagine right now. The best way to maximize your potential for success is to focus intently on the moment, on the person beneath your fingers, whether you're giving him/her an herbal wrap or a session of high-octane bodywork.
A Powerful Lesson
You also need to understand that the ingredients used in these spa therapies are quite powerful. I recently received a letter from a woman who told an unsettling tale about a spa treatment that had unexpected results:
This scenario reminded me of another incident in which too much peppermint essential oil was used in a bath, resulting in severe chills by the client. You must respect the ingredients used in spa treatments. The purer they are, the more potentially therapeutic they are, but at the same time the more harmful they can be. Fortunately the woman recovered, but not after a scare.
What I'm trying to show you, Lou, is that a wrap, a scrub or any other spa treatment can bring about powerful results. It's up to you to make sure those results are beneficial.
Beyond Wraps and Scrubs
My advice to you is, go ahead and take the training the spa is offering next week. Yes, that means you'll be called upon to give wraps and scrubs in the future, and yes, that means you won't have the opportunity to give as much massage therapy. Go beyond what might initially look negative to you, and see things from a wider perspective. Alternating your massage work with spa modalities will give your body a break, and the therapeutic properties of the ingredients will soak into your body while you apply them, adding to your longevity as a therapist. And don't forget, each new treatment you add to your repertoire also adds to your worth at this spa, and at any other spa you move to in the future. You may find yourself getting paid more for doing treatments that require less physical effort on your part. Working smart is just as important as working hard.
Enjoy yourself at the training! I'll expect a full report when you have time to write again. My guess is you'll be more enthusiastic about these new treatments than you can possibly imagine.
Talk to you later,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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