resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
September, 2001, Vol. 01, Issue 09
Massage on Television and Radio Websites
Massage Today and Ultimate You Team to Provide Massage Services and Information to Millions Via ABC, NBC and Other Major Media Companies!
By Editorial Staff
In a recently signed agreement, Massage Today will provide the massage therapy content for the websites of ABC and NBC television stations as well as ABC, Citadel and Clear Channel radio station websites.According to the agreement, Massage Today will provide important news and information about all aspects of massage therapy to an estimated seven million unique visitors each month.
The ability to reach millions of viewers and listeners was made possible by Ultimate You, a marketing company that is quickly developing the largest network of content-rich multi-media websites in the country. Ultimate You is responsible for the content on websites supporting the corporately owned, local stations of ABC television, NBC television, ABC radio, and Citadel Communications.
Ultimate You is very interested in all aspects of alternative health; they have specifically included sections for this information, along with a directory and marketing services for massage therapists:
Ultimate You's network of television and radio station websites is growing at a steady rate. Each website follows a format that provides millions of visitors with information on all aspects of health. In their efforts to fulfill the need for massage therapy content, they sought Massage Today's publisher, MPAmedia:
In addition to content, the Ultimate You websites will also encourage interested consumers to subscribe to an e-mail health newsletter, currently being developed by Massage Today. The newsletter is being designed to provide monthly news and information that will serve as a reminder of the benefits of massage therapy and a wellness lifestyle.
There is a nominal monthly fee to be featured on Ultimate You's network of over 100 websites. Massage therapists who would like more information about this opportunity should contact Mark Rinehart at 1-888-703-0077.
A list of the current television and radio stations included in Ultimate You's network:
* Denotes those stations whose websites are currently being developed. Ultimate You will be adding an additional 34 television markets by September 15, so if you did not see your market in the broadcast list about, please call Mark Rinehart at 1-888-703-0077.
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