Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
September, 2001, Vol. 01, Issue 09
Associations Aren't for All Massage Therapists, but All Massage Therapists Benefit from Them
By Ron Stephens, LMT
Editor's note: This article is the first of a series on massage associations. Following a brief introduction emphasizing the benefits of association membership, Mr. Stephens focuses on the Texas Association of Massage Therapists (TAMT).Articles featuring other state massage associations will appear in subsequent issues of Massage Today.
"I don't do politics." "What is the association going to do for me?" "I can buy insurance cheaper from someone else." "I am too busy to be bothered." On and on go the reasons for not getting involved or supporting massage associations, be they local, state or national.
Yes, you are busy; yes, politics play a role; and yes, insurance can be purchased from different sources and at varying prices. There are many reasons to refrain from joining an association, or anything else, for that matter, but there are even more reasons substantiating the positive role associations play in the massage profession.
Our profession is very strong when it comes to learning how to be better at what we do and how we do it - but there is something more basic and more critical to our ability to treat than even the highest skill level, best equipment, or strongest referral system. This fundamental strength is our legislated right to work as touch therapists, and even the slightest change in the legislation can drastically alter how and if we continue to practice.
For example, in Florida, being a licensed massage therapist allows you to touch, make home visits on your own (vs. through an agency), or choose to work in a medical or spa setting (or both). With what is considered to be a fairly minimal amount of classroom training, Florida massage therapists have tremendous flexibility in how we conduct business. This freedom to operate a health care business must be protected, and the only entities available to accomplish this are our state and national associations.
Legislators regard massage associations as speaking representatives of the profession. Associations are the only legislative entities representing massage therapists, so those who don't get involved are subject to the decisions made by those who do.
The reality is, all massage therapists belong to one of the associations representing professional massage. There are two categories of members: those who pay dues, and those who do not. Which one are you? I hope you consider becoming involved with an association. Think of it as a cost of doing business, much like continuing education, supplies and equipment are costs. Becoming a member is the first step, but active involvement is also an important option.
I had the privilege of working with the Texas Association of Massage Therapists (TAMT) to establish an association-sponsored insurance program (FSMTA and TAMT). This program has proven successful for both associations.
The TAMT is in a reorganization mode, but it has made some major strides toward pulling themselves together. The hard work by the leaders of this association, past and present, is indicative of what it takes to bring an association together and keep it growing.
I recently spoke with the newly elected president of the TAMT, Vanessa Carpenter, RMT, and legislative chairperson Sharon Stumpf, RMT. They provided me with insight regarding the history, growth and present status of the TAMT.
The Texas Association of Massage Therapists (TAMT) was established in 1994 -- young by association standards. It was the vision of a group of therapists that saw a need to protect the profession of massage therapy in the state of Texas. These visionaries brought the new association into full swing with the election of officers and the establishment of bylaws. Their legislative board format of choice was president; 1st and 2nd vice presidents; secretary; treasurer; and regional representatives from throughout the state.
Business continued to be conducted in this fashion as member benefits were added. Initially, a newsletter and a website were created, with the intention of including a job and client referral system. These were the first established communication tools in a state that presented unique challenges due to its very large size. When the ability to accept credit cards was established, it was considered a milestone, in that it allowed the TAMT to do business on a much larger scale.
As mentioned above, another of the TAMT's significant business ventures was to work with the FSMTA, which sponsored its professional liability insurance program. This was a true enhancement, as it allowed for membership development and revenue generation on a larger scale than would otherwise have been possible. Both of these areas remain a challenge, as they are with every association, but the foundation for growth is in place.
In 1999, the TAMT took a major step with the establishment of an executive director position. The president resigned and accepted the position of executive director, with board approval. The TAMT was young and inexperienced as an association, and although there was an income stream, revenues were not sufficient to pay an ED salary. In essence, the ED position was that of a dedicated volunteer.
Under the direction of the ED, two major occurrences took place. The TAMT held its first annual convention and trade show in August of 2000. It was profitable, and more importantly, it brought the TAMT live and in person to members and potential members throughout the state. Representatives from agencies such as the Department of Health, Massage Therapy Division attended and interacted with attendees. The convention was a success from all perspectives.
With limited resources, membership and legislation became the primary focus of the TAMT. A major legislative issue was that of newly established continuing education requirements. The TAMT was able to provide its members with input into the rule development process on this issue. This likely would not have occurred without the organizational structure that existed at that time.
The demands of non-paid volunteering took their toll, and the executive director eventually stepped away. In a sense, this left the TAMT stronger and with a better organizational structure, but also with a staggering amount of work and effort necessary to maintain a totally volunteer organization.
In many associations, a handful of members believe in the need to have strong representation. They work hard, eventually burn out, and the process starts over. The sad part is that so much history, hard work, and resources are often forgotten or lost as the building process regenerates. Extended volunteerism at any level is demanding. It extracts its toll in energy, effort and emotion. Eventually, those who have given so much are scorned when pausing to catch their breath or do things differently.
The "angry active" is the death knell to any organization. They spend just enough time being involved to monitor everything going on, and they eagerly share their "expert" opinions, which are often that of ornery "shade-tree mechanics." This attitude often keeps an association from growing and moving forward.
Holding it all together while exploring all of the alternatives, from association management companies to total self-rule, has been the order of the day for those who have stepped forward to guide the TAMT to the next level of growth. There are already plans for a TAMT Convention in January 2002, coinciding with the new continuing education requirements for Texas massage therapists.
The TAMT is dedicated to the profession and will grow as more RMTs in Texas recognize that it is one of the only professional organizations in Texas representing their specific massage interests.
For more information on the TAMT, contact Vanessa Carpenter, TAMT president, at 830-529-3757.
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