resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
August, 2001, Vol. 01, Issue 08
We Get Letters & E-Mail
A Few Words About Licensing...
By Editorial Staff
I wanted to respond about your article about licensing. (Editor's note: Please see Cliff Korn's article, "Should We or Shouldn't We?" in the June 2001 issue, available on line at www.massagetoday.com/archives/2001/06/09.html).As a certified reflexologist through two schools (one in the U.S., the other in Canada, totaling 700 hours), I taught for the International Institute of Reflexology (IIR) in St. Petersburg, Florida for seven years. In August 1995, I chose to relocate to the Northwest. I was told that since there was no licensing in Oregon, I would not have problems establishing a business practice and teaching there. However, in October 1995, the Oregon Massage Board informed me that I was practicing without a license and faced a $1,000 fine if I did not cease. Knowing I was in the public eye, I chose to get my massage license (340 hours, at that time) so I could continue practicing and teaching reflexology.
Looking back, I am glad I bit the bullet and got the massage license. It has protected me legally, and aided in legitimizing my reflexology work. I am glad that Oregon raised its massage education standard to 500 hours. I still think too many massage therapists are being "cranked" out of massage schools. I wasn't comfortable with the training of over half the students I attended school with; I would never consider going to them as a client. There is not enough emphasis on business ethics, hygiene and professionalism. I want to be seen as a professional -- not put in a box with those who dress as if they just got out of bed. The consumer doesn't know the difference over the phone.
What truly bothers me is the number of massage therapists claiming to be reflexologists, despite only 4-6 hours of formal reflexology training! There is much more to reflexology than rubbing feet. I do not do a foot massage when people ask for reflexology. There truly is a difference. I have over 1,000 hours of reflexology training, and I am nationally certified. How would you feel about being lumped in with those who got a one-weekend course? There are also many people teaching reflexology who aren't even certified in reflexology, which waters down the true science and art of this bodywork technique.
At the massage school I attended in Portland, I questioned the reflexology instructor's training; I was told he had taken a weekend course with IIR, and had talked to other people about it. In effect, this person is teaching a technique form not taught by IIR and not sanctioned by any other reflexology school. He is still teaching today, because there are no regulations for teachers.
This is not just an issue of licensing practitioners. It is also an issue of teacher accreditation. Everyone looks for a loophole to get CEUs, or to learn a new technique they can flaunt on their business cards.
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