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Massage Today
August, 2001, Vol. 01, Issue 08

DearLyndaLMT

"Touching the Massage Today readers one letter at a time"

By Lynda Solien-Wolfe, LMT

Dear LyndaLMT,

I was originally licensed to practice massage in Washington state. My husband and I moved to Florida upon his retirement from the Navy.

I eventually was able to obtain my Florida license. Shortly after that, my husband was killed. Being new to the area, and in shock over my husband's death, I only practiced minimally, then returned to the university in 1999 to obtain a degree in elementary education.

I was given erroneous directions to a required ethics class in Gainesville and arrived late. Between juggling two teenagers, classes and a long commute, I let my license lapse that year. The teenagers moved on, and I graduated with my elementary education degree. I would like to get my massage license again. Do you know what I need to do?

-- Paulen from Florida

Dear Paulen,

I contacted Bob Poulin, who serves on the Florida Board of MassageTherapy, to help with your question. Here's what Bob had to say:

Dear Lynda,

It is always best to call the Board of Massage Therapy office (1-805-488-0595), and request licensing information from them directly, as they know best the procedures and requirements that will have to be followed. In this particular instance, if I understand the situation and my interpretation of our statutes and rules is correct, it sounds as if your writer's license would be in "delinquent" status, and Rule 64B7-28.0043 would apply. This rule states: (1) The failure of any license holder to either renew the license or elect inactive status before the license expires shall cause the license to become delinquent. (2) The delinquent status licensee must affirmatively apply for active or inactive status during the licensure cycle in which the license becomes delinquent. The failure by the delinquent status licensee to cause the license to be renewed or made inactive before expiration of the licensure cycle in which the license became delinquent shall render the license null and void without further action by the Board or the Department. (3) The delinquent status licensee who applies for license renewal or inactive status shall: (a) Apply to the department for either license renewal as required by Section 480.0415, F.S., or inactive status as required by Sections 455.271* and 480.0425, F.S. (b) Pay to the Board either the license renewal fee as set forth in Rule 64B7-27.006, F.A.C., or the inactive status fee as set forth in Rule 64B7-27.010, F.A.C.; the delinquency fee as set forth in Rule 64B7-27.015, F.A.C., and the change of status fee as set forth in Rule 64B7-27.016, F.A.S.C., if applicable; and (c) If renewal is elected, demonstrate compliance with the continuing education requirements found in Rule 64B7-28.009, F.A.C.

(*As a side-note, I believe the citation in (3) (a) "Sections 455.271" is incorrect. It should have been changed to 455.711 some time ago and with our current change to Chapter 456 I believe the correct citation should now be 456.036. I believe Board counsel is authorized to make these kinds of citation error corrections as they rewrite the rules to reflect the change to Chapter 456.)

I hope this sheds some light on your inquiry. I would again state that the best thing is to contact the Board office as soon as possible. The Board can determine the status of any license and then determine what needs to be done to properly satisfy the statutory and rule requirements so the licensee can then again legally resume practice.


Dear LyndaLMT,

I moved to Maine three years ago to attend school for massage, and have since opened a small but successful practice. My question concerns the prices of continuing education classes I see offered in the major massage publications I receive. I think the classes cost too much and are too far away. I fear I am not going to be able to get the CEU credits required to keep my national certification. I have taken a class at the local massage school, earning only 12 credits, and have signed up for other classes in the state offered by various massage schools, only to have them call and refund my money for lack of interested students and other therapists.

I do send away for information on out-of-state workshops coming up in the future; the cost runs anywhere from $175-$700+, not including travel costs. How does one do it? I treat my clients with various techniques, finding NMT to be the most popular, along with trigger points, Swedish, MFR and polarity. I feel that I give a fine treatment, but also find I get bored. I do not want to bore my clients or myself, although they are happy with the work I do.

Do you have any suggestions that could help improve my situation? I am certain there are more massage therapists experiencing the same problems I am. I will be traveling to NH for a class in October, and hope it will not be canceled. Keep your fingers crossed for me.

The other question I have is: Why and how can they charge $700+ for a workshop that only lasts a weekend and gives less than 20 CEU credits?

Thank you for your time and efforts.

-- Danielle from Maine

Dear Danielle,

Thank you for the kind words. I find conventions a very cost-effective way to earn my required CEUs; learn about the latest techniques in the industry; and network with my fellow massage therapists. When I take convention workshops, I get a feel for the instructor/topic, and whether I would like to invest more time and money in taking a more in-depth workshop.

In your area, the AMTA-New England chapters hold an annual convention called the New England Regional Conference. I have attended this event several times and have been impressed with its educators. I contacted George Glass, the 2002 New England Regional Conference chair; he informed me that the19th annual New England Regional Conference will be March 15-17, 2002, hosted by the Vermont chapter. The New England conference will offer a powerful slate of 11 presenters and 13 different workshops. The event will include presenters from around the country and Canada. For more information, you can call George at 802-325-3556.

To respond to the second part of your question, I contacted the Upledger Institute, which offers a wide variety of continued education courses throughout the world. In fact, it teaches courses in Portland, Maine, two to three times per year. Kevin Roberts, assistant director of educational services for Upledger, shared with me that many courses are available for far less than the $700 you mention. He also emphasized that numerous expenses factor into the cost of a workshop, including: airline tickets and accommodations for instructors, teaching assistants and class facilitators who travel to a class; shipping of study guides and products; meeting-space rental; and regular overhead costs involved. In the case of the Upledger Institute, these costs include the coordination of more than 700 workshops a year. Kevin also shared with me that training and support for participants after the class are an often-overlooked benefit to be considered in the overall cost.

The other options to look into would be home-study classes - there are many on the market. I keep my fingers crossed for your class in October to be a go!


Dear LyndaLMT,

I am a CMT from Maryland, and am trying to get more involved in corporate massage. I have done corporate massage for the past year, part-time; however, the corporation I worked for is no longer in business. I have made brochures and sent them out to surrounding area businesses to try to get more clients, but have not received any kind of response. My question is, how do you go about getting clients for corporate massage, and what is the going rate for corporate massage?

-- Missy from Maryland

Dear Missy,

In my experience, the best way to approach a corporation is to develop a proposal that outlines your specialties, your qualifications, and how your services could benefit the corporation. I always drop off my proposals in person, and recommend you do the same.

I sent your e-mail to Monique Frost, who has a corporate chair massage company in New Jersey. This is Monique's reply:

Becoming successful in any business requires a certain thought process. Here are a couple of items you need to consider. Who is my target? You have already answered this question by focusing on corporate accounts.

If you personally are looking for new business, it is relatively easy to increase your productivity. Go to the neighboring companies. Walk straight up to the receptionist and introduce yourself. Ask if the company has a human resource manager, or someone who handles employee benefits. Get a business card, leave your brochure, and follow-up the next day with a telephone call. Try saying "Hi, my name is Missy, I stopped by yesterday and was informed that you handle employee benefits. I provide corporate massage for X company right next door, and am looking to add another company to my schedule."

It should be very simple to add clients if you're willing to bill employees directly. A dollar a minute is a fair rate, especially if it is going directly to you, although I have heard of companies charging as high as $100 for a half hour (large corporate massage firm in a high-dollar area). On the down side, if you're looking to get involved in corporate massage paid by the employer, it could take months of work and tons of ROI (return on investment) info to convince them to establish a program - and that's only if you are persistent or know someone in a decision-making capacity. Patience, knowledge, persistence and a network of reliable professionals will be your saving grace in this aspect.

My best advice is this: People in the corporate world buy from articulate, educated, committed (persistent) and passionate people who believe in what they sell and who have a record of service.


If you have a question on the massage profession for DearLyndaLMT, e-mail them to her at: or write her at:

DearLyndaLMT
c/o Lynda Solien-Wolfe
P.O. Box 173,
Cocoa, Florida. 32923


Click here for previous articles by Lynda Solien-Wolfe, LMT.

 

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