Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
August, 2001, Vol. 01, Issue 08
By Cliff Korn, BS, LMT, NCTMB
I hate beginning a column with an apology, but a short one seems warranted. Massage Today is designed to be an impartial industry forum, and it has been brought to my attention that it was beginning to appear as a partisan internal forum.In addition to the usual great information provided by our distinguished columnists, editorial space in the last two issues of Massage Today was devoted to topics/issues that, in my opinion, were misleading to readers. Even if factually correct, some of the statements made had a "spin" associated with them that I found problematic. It's easy to make excuses for how or why this happened - ever-present publishing deadlines; overenthusiastic staff; poor communication; etc., but I'd rather talk about actions than excuses. For the present, to avoid the perception of fanning flames, the publisher of Massage Today and I have agreed to limit comparisons between various associations' and other entities' benefits, policies, etc. I have also asked to have a future issue cover the recent article on choices in liability insurance in greater depth. I did not have an opportunity to see the article before the press deadline, and found that the "apples to oranges" comparisons left out important information needed to make such important choices. I hope no one made any changes in their coverage based upon that article. It is my intent to correct that error.
In the very first issue of Massage Today, I said, "I'm hoping to enable Massage Today to become a bridge empowering all our perspectives and a tool we can all use to meet our personal, professional and business goals." I want to stay on that track! If you find inequities or impartiality in Massage Today reporting of news, please call us to task.
We now return to the editor's column, already in progress...
In the past several years, I've gotten "ho-hum" about many things in the world of massage therapy and bodywork. I thought I'd seen it all. This "there's nothing new under the sun" attitude prevailed as the same products and techniques were named, renamed and marched out before us; trumpets blaring as claims of 'new and improved" were rivaled only by soap and tooth paste manufacturers. But it only takes a stroll through the aisles of a conference or convention exhibit hall to reaffirm that there is substantial innovation in our field, if we take the time to look! I don't know about you, but I love attending conventions. If you're not a regular convention attendee, you might be surprised to know that you don't have to be a member of an association to take advantage of a convention. This issue of Massage Today has a story about the recent Florida State Massage Therapy Association (FSMTA) convention (See "Good Times in Orlando at FSMTA Convention" at www.massagetoday.com/archives/2001/08/03.html), and another story about the upcoming American Massage Therapy Association (AMTA) national convention in Quebec City. (See "AMTA Heads to Quebec: 2001 Convention Preview" at www.massagetoday.com/archives/2001/08/04.html.) We will soon have a story on the upcoming convention of the American Organization for Bodywork Therapies of Asia (AOBTA). In the past several years, I have attended national conventions all over the country; regional conventions in New England and the Midwest; state conventions in Florida, California and Texas; and the International Spa Association convention. Next year, I hope to attend Massage Magazine's Anatriptic Arts Expo, and the convention of the Canadian Association of Massage Therapists and Wholistic Practitioners. Did I mention that I love attending conventions?
Convention exhibit halls are the cores of these get-togethers. Vendors offer all kinds of products and services to enable massage therapists and bodyworkers to do their jobs better. This is where innovations are made available for trial and evaluation. In exhibit halls at the last several conventions, I have been amazed by smokeless candles, and also by candle replacements that glow with the warmth of a fireplace; by electric lift massage table that bend in the middle so that your client can rest in flexion or extension; and electric lift tables comprised of mini waterbeds, such that your client "floats" without need of bolstering; by continuing education conducted at sea on a cruise ship; and by continuing education about bioaquatic exploration and ocean therapy. I've also been pleased to see business software packages customized for our practices, and web page hosting and design offerings. Also useful are the many booths offering massage tools;, videos; music; apparel; oils; lotions and emollients; reference texts; and so much more. There is a wealth of knowledge to be gained just by walking the aisles of an exhibit hall.
Conventions are also a great place to get some top-notch education from nationally and internationally renowned presenters. It's the continuing education that many allow you to write the cost of convention attendance off on your income tax. (Please confer with your accountant or tax advisor!)
An association hosting a convention will frequently have business meetings and/or elections held in conjunction with the event. If you have an interest in associations and how they work, you should stick your nose into some of those meetings to see how decisions are made that might affect you or your practice.
For me, the best thing about attending conventions is the opportunity to socialize with my peers. I love catching up with old friends from distant locations, and meeting new ones because of shared experiences. As massage therapists and bodyworkers, we have extensive interaction with our clients, but little with our peers. As example, I work with five other massage therapists in a clinic; four of us are present during any workday. There have been many days when I have heard the others in the hallway or in their treatment rooms, but never actually saw or spoke to anyone other than my clients. Bumping into a co-worker at the sink while washing my hands is as in-depth as most encounters go! Conventions allow me to have quality conversations with many others who share my business problems and successes, and have many of the same goals. It's quite empowering. We massage therapists and bodyworkers are a diverse lot, but conventions allow us to join together -- to learn, to experience, to bond and to laugh. I hope I see you at one soon!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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