Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
August, 2001, Vol. 01, Issue 08
By Cliff Korn, BS, LMT, NCTMB
I hate beginning a column with an apology, but a short one seems warranted. Massage Today is designed to be an impartial industry forum, and it has been brought to my attention that it was beginning to appear as a partisan internal forum.In addition to the usual great information provided by our distinguished columnists, editorial space in the last two issues of Massage Today was devoted to topics/issues that, in my opinion, were misleading to readers. Even if factually correct, some of the statements made had a "spin" associated with them that I found problematic. It's easy to make excuses for how or why this happened - ever-present publishing deadlines; overenthusiastic staff; poor communication; etc., but I'd rather talk about actions than excuses. For the present, to avoid the perception of fanning flames, the publisher of Massage Today and I have agreed to limit comparisons between various associations' and other entities' benefits, policies, etc. I have also asked to have a future issue cover the recent article on choices in liability insurance in greater depth. I did not have an opportunity to see the article before the press deadline, and found that the "apples to oranges" comparisons left out important information needed to make such important choices. I hope no one made any changes in their coverage based upon that article. It is my intent to correct that error.
In the very first issue of Massage Today, I said, "I'm hoping to enable Massage Today to become a bridge empowering all our perspectives and a tool we can all use to meet our personal, professional and business goals." I want to stay on that track! If you find inequities or impartiality in Massage Today reporting of news, please call us to task.
We now return to the editor's column, already in progress...
In the past several years, I've gotten "ho-hum" about many things in the world of massage therapy and bodywork. I thought I'd seen it all. This "there's nothing new under the sun" attitude prevailed as the same products and techniques were named, renamed and marched out before us; trumpets blaring as claims of 'new and improved" were rivaled only by soap and tooth paste manufacturers. But it only takes a stroll through the aisles of a conference or convention exhibit hall to reaffirm that there is substantial innovation in our field, if we take the time to look! I don't know about you, but I love attending conventions. If you're not a regular convention attendee, you might be surprised to know that you don't have to be a member of an association to take advantage of a convention. This issue of Massage Today has a story about the recent Florida State Massage Therapy Association (FSMTA) convention (See "Good Times in Orlando at FSMTA Convention" at www.massagetoday.com/archives/2001/08/03.html), and another story about the upcoming American Massage Therapy Association (AMTA) national convention in Quebec City. (See "AMTA Heads to Quebec: 2001 Convention Preview" at www.massagetoday.com/archives/2001/08/04.html.) We will soon have a story on the upcoming convention of the American Organization for Bodywork Therapies of Asia (AOBTA). In the past several years, I have attended national conventions all over the country; regional conventions in New England and the Midwest; state conventions in Florida, California and Texas; and the International Spa Association convention. Next year, I hope to attend Massage Magazine's Anatriptic Arts Expo, and the convention of the Canadian Association of Massage Therapists and Wholistic Practitioners. Did I mention that I love attending conventions?
Convention exhibit halls are the cores of these get-togethers. Vendors offer all kinds of products and services to enable massage therapists and bodyworkers to do their jobs better. This is where innovations are made available for trial and evaluation. In exhibit halls at the last several conventions, I have been amazed by smokeless candles, and also by candle replacements that glow with the warmth of a fireplace; by electric lift massage table that bend in the middle so that your client can rest in flexion or extension; and electric lift tables comprised of mini waterbeds, such that your client "floats" without need of bolstering; by continuing education conducted at sea on a cruise ship; and by continuing education about bioaquatic exploration and ocean therapy. I've also been pleased to see business software packages customized for our practices, and web page hosting and design offerings. Also useful are the many booths offering massage tools;, videos; music; apparel; oils; lotions and emollients; reference texts; and so much more. There is a wealth of knowledge to be gained just by walking the aisles of an exhibit hall.
Conventions are also a great place to get some top-notch education from nationally and internationally renowned presenters. It's the continuing education that many allow you to write the cost of convention attendance off on your income tax. (Please confer with your accountant or tax advisor!)
An association hosting a convention will frequently have business meetings and/or elections held in conjunction with the event. If you have an interest in associations and how they work, you should stick your nose into some of those meetings to see how decisions are made that might affect you or your practice.
For me, the best thing about attending conventions is the opportunity to socialize with my peers. I love catching up with old friends from distant locations, and meeting new ones because of shared experiences. As massage therapists and bodyworkers, we have extensive interaction with our clients, but little with our peers. As example, I work with five other massage therapists in a clinic; four of us are present during any workday. There have been many days when I have heard the others in the hallway or in their treatment rooms, but never actually saw or spoke to anyone other than my clients. Bumping into a co-worker at the sink while washing my hands is as in-depth as most encounters go! Conventions allow me to have quality conversations with many others who share my business problems and successes, and have many of the same goals. It's quite empowering. We massage therapists and bodyworkers are a diverse lot, but conventions allow us to join together -- to learn, to experience, to bond and to laugh. I hope I see you at one soon!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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