resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
August, 2001, Vol. 01, Issue 08
By Cliff Korn, BS, LMT, NCTMB
I hate beginning a column with an apology, but a short one seems warranted. Massage Today is designed to be an impartial industry forum, and it has been brought to my attention that it was beginning to appear as a partisan internal forum.In addition to the usual great information provided by our distinguished columnists, editorial space in the last two issues of Massage Today was devoted to topics/issues that, in my opinion, were misleading to readers. Even if factually correct, some of the statements made had a "spin" associated with them that I found problematic. It's easy to make excuses for how or why this happened - ever-present publishing deadlines; overenthusiastic staff; poor communication; etc., but I'd rather talk about actions than excuses. For the present, to avoid the perception of fanning flames, the publisher of Massage Today and I have agreed to limit comparisons between various associations' and other entities' benefits, policies, etc. I have also asked to have a future issue cover the recent article on choices in liability insurance in greater depth. I did not have an opportunity to see the article before the press deadline, and found that the "apples to oranges" comparisons left out important information needed to make such important choices. I hope no one made any changes in their coverage based upon that article. It is my intent to correct that error.
In the very first issue of Massage Today, I said, "I'm hoping to enable Massage Today to become a bridge empowering all our perspectives and a tool we can all use to meet our personal, professional and business goals." I want to stay on that track! If you find inequities or impartiality in Massage Today reporting of news, please call us to task.
We now return to the editor's column, already in progress...
In the past several years, I've gotten "ho-hum" about many things in the world of massage therapy and bodywork. I thought I'd seen it all. This "there's nothing new under the sun" attitude prevailed as the same products and techniques were named, renamed and marched out before us; trumpets blaring as claims of 'new and improved" were rivaled only by soap and tooth paste manufacturers. But it only takes a stroll through the aisles of a conference or convention exhibit hall to reaffirm that there is substantial innovation in our field, if we take the time to look! I don't know about you, but I love attending conventions. If you're not a regular convention attendee, you might be surprised to know that you don't have to be a member of an association to take advantage of a convention. This issue of Massage Today has a story about the recent Florida State Massage Therapy Association (FSMTA) convention (See "Good Times in Orlando at FSMTA Convention" at www.massagetoday.com/archives/2001/08/03.html), and another story about the upcoming American Massage Therapy Association (AMTA) national convention in Quebec City. (See "AMTA Heads to Quebec: 2001 Convention Preview" at www.massagetoday.com/archives/2001/08/04.html.) We will soon have a story on the upcoming convention of the American Organization for Bodywork Therapies of Asia (AOBTA). In the past several years, I have attended national conventions all over the country; regional conventions in New England and the Midwest; state conventions in Florida, California and Texas; and the International Spa Association convention. Next year, I hope to attend Massage Magazine's Anatriptic Arts Expo, and the convention of the Canadian Association of Massage Therapists and Wholistic Practitioners. Did I mention that I love attending conventions?
Convention exhibit halls are the cores of these get-togethers. Vendors offer all kinds of products and services to enable massage therapists and bodyworkers to do their jobs better. This is where innovations are made available for trial and evaluation. In exhibit halls at the last several conventions, I have been amazed by smokeless candles, and also by candle replacements that glow with the warmth of a fireplace; by electric lift massage table that bend in the middle so that your client can rest in flexion or extension; and electric lift tables comprised of mini waterbeds, such that your client "floats" without need of bolstering; by continuing education conducted at sea on a cruise ship; and by continuing education about bioaquatic exploration and ocean therapy. I've also been pleased to see business software packages customized for our practices, and web page hosting and design offerings. Also useful are the many booths offering massage tools;, videos; music; apparel; oils; lotions and emollients; reference texts; and so much more. There is a wealth of knowledge to be gained just by walking the aisles of an exhibit hall.
Conventions are also a great place to get some top-notch education from nationally and internationally renowned presenters. It's the continuing education that many allow you to write the cost of convention attendance off on your income tax. (Please confer with your accountant or tax advisor!)
An association hosting a convention will frequently have business meetings and/or elections held in conjunction with the event. If you have an interest in associations and how they work, you should stick your nose into some of those meetings to see how decisions are made that might affect you or your practice.
For me, the best thing about attending conventions is the opportunity to socialize with my peers. I love catching up with old friends from distant locations, and meeting new ones because of shared experiences. As massage therapists and bodyworkers, we have extensive interaction with our clients, but little with our peers. As example, I work with five other massage therapists in a clinic; four of us are present during any workday. There have been many days when I have heard the others in the hallway or in their treatment rooms, but never actually saw or spoke to anyone other than my clients. Bumping into a co-worker at the sink while washing my hands is as in-depth as most encounters go! Conventions allow me to have quality conversations with many others who share my business problems and successes, and have many of the same goals. It's quite empowering. We massage therapists and bodyworkers are a diverse lot, but conventions allow us to join together -- to learn, to experience, to bond and to laugh. I hope I see you at one soon!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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