Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
August, 2001, Vol. 01, Issue 08
What to Do When Your CE Is Not What You Expected
By Cherie Sohnen-Moe
How many times have you taken a CE course that didn't quite live up to your expectations? It's important to distinguish whether you just didn't enjoy the course, didn't like the course content, or thought the course was in some way misrepresented.Perhaps the course wasn't the best learning venue for you. (See "Learning Environments" in the May 2001 issue of MT.) If it was a "live" course, logistical issues such as uncomfortable chairs, poor acoustics, or lack of temperature controls could have made learning difficult.
It's important to investigate what recourse is available to you, if you determine that the CE course didn't deliver as advertised; the stated objectives weren't met; the quality of the materials was substandard, or you feel that some type of impropriety occurred (i.e., a financial issue or an issue of inappropriate behavior by the course facilitator).
Contact the CE Provider
The first step is to address your concerns directly with the course provider. Most providers will be open to your comments as long as they are presented in a respectful manner.
Determine ahead of time several options for remedying your complaint. Some possibilities are: a full or partial refund; repetition of the course; or a commitment on the provider's part to make necessary changes.
If you are unable to resolve your complaints directly with the provider or the provider's company, you can contact the Better Business Bureau in the provider's city; lodge a complaint with state and national organizations; or file a lawsuit.
Associations and State Boards
I contacted two national associations (AMTA and ABMP), one certifying board (NCBTMB), and four state licensing boards (where CEUs are required). Neither the AMTA nor the ABMP have "approved providers," so there isn't any action they can take. The process for handling complaints with NCBTMB Category A Providers is to submit your complaint in writing to the NCBTMB office. After it is reviewed, NCBTMB may directly contact the provider and require that the complaint be addressed or changes in policy be made. If it can't be resolved to NCBTMB's satisfaction, then the provider could lose his or her Category A Provider status. Many states require CEUs for license renewal. Here are the results of the four we contacted:
The Better Business Bureau (BBB) can be quite helpful. The BBB requires that complaints be filed in writing. Contact your local office by phone to request a form or you can go online. The URL for most cities is www.[cityname].bbb.org. Thus, the address in my city is www.tucson.bbb.org. If you can't locate your BBB directly, just go to the main site at www.bbb.org and you will find a search site for other BBB offices in the U.S. and Canada.
When you submit your complaint form you can also request mediation or arbitration. The BBB is affiliated with many trained mediators and arbitrators (the cost of these services vary). Once you have submitted your complaint, a copy is mailed to you and the provider/company. This letter also contains a status update section.
You can also call the BBB before taking a CE program to find out if the provider/company has any complaints on file. The BBB will give you broad categories of the type of complaints, the number of complaints, and the resolution status.
Filing a lawsuit is usually the last action to take once all other avenues of resolution have failed. If you are looking for financial reimbursement you can take your complaint to small claims court. This can be a hassle if the provider is not in your area. Also there are limits to the amount you can sue for in small claims court, and that varies by state. Contact your local justice court for the specific rules and procedures. Nolo Press provides a good deal of information on this topic. (See www.nolo.com/encyclopedia/small_claims_court_ency.html). If your complaint has to do with issues such as sexual harassment, you can file a civil suit. Contact your state attorney general for information on how to proceed.
Shout It from the Rooftops
It can be quite tempting to tell everyone about a bad experience you've had with a CE provider. I've overheard uncomplimentary conversations about providers and read similar postings on Internet newsgroups. Be careful of what you say so you are not sued for defamation.
The two major branches of defamation are slander (verbal) and libel (written). Make sure that you state your concerns as your opinion. It's fine to be emphatic and say, "I won't do business with this person and nobody else should either!" Always stick to the facts. The minute you start embellishing the truth you get into trouble. For instance, saying someone is a crook could be actionable, but stating that you never received a refund or that the course was too basic is fine.
Action can be brought against you if you try to interfere with someone's right to contract. The term for this is Tortious Interference with Contractual Relations. The measure is if you stated something that is not true and contacted someone who is doing business with that person. For instance, you know a school has hired a CE provider to facilitate a workshop and you contact that school and badmouth the provider; you could be liable. Again, you can state facts, but be cautious about the wording. Gary Wolf, attorney at law in Tucson, Arizona says; "Truth is the best defense for a defamation claim."
An Ounce of Prevention
Most problems can be averted by due diligence. (See my article on "Evaluating Continuing Education Providers" in the March 2001 issue of MT.) Invest your time in checking out CE providers and their courses. Yet, there may be times when you are dissatisfied with a course, despite all your research. My motto is that whenever possible, talk directly to the person who can do something about the problem -- which in this situation is the CE provider.
In subsequent issues, we will explore what constitutes a good distance-learning course; CE administration/tracking; and how to prepare before attending a class. Please feel free to contact me with questions or suggestions.
Click here for previous articles by Cherie Sohnen-Moe.
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