Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
August, 2001, Vol. 01, Issue 08
New Florida Legislation Expands Definition of Massage
By Editorial Staff
Florida Governor Jeb Bush signed Senate Bill 1558 into law on July 19, 2001. The 800-page health care bill includes a small-but-significant section relating to massage, one that officially changes the definition of massage from manipulation of superficial tissues to that of soft tissues.This is a distinction that many believe will provide greater validation of, and access to, the benefits of massage.
With this language change, insurance companies and other professions cannot claim that Florida massage therapists do not have the right to treat deeper tissue (as was, unfortunately, too often the case in the past), based on any contention that it was not stated as such in the definition of massage. Essentially, massaging "soft tissue" includes superficial tissue massage, whereas massaging "superficial tissue" does not by definition include soft tissue work.
Officially, the change is written as follows in the text of the bill:
The language change was urged by the Florida State Massage Therapy Association (FSMTA) and the Florida Chapter of the American Massage Therapy Association (AMTA-FL), in conjunction with FSMTA lawyers and lobbyists. The change was then proposed to Florida Representative Frank Farkas, a longtime supporter of massage therapy, who fought to incorporate the new language into the text of the bill in the House.
Providing further insight into the significance of the bill, and the legislative process in general, is Michael McGillicuddy , LMT, NCTMB, first vice president of the Florida State Massage Therapy Association (FSMTA). The following article first appeared in the July/August 2001 issue of Massage Message, the bimonthly publication of the FSMTA. (Editor's note: The text of the original article has been amended slightly to reflect developments that occurred following publication.)
Florida State Massage Therapy Representatives Witness the Last Days of Legislative SessionBy Michael McGillicuddy, LMT, NCTMB, FSMTA First Vice President
At the last minute, an end-of-legislative-session trip was arranged for Lynda Solien-Wolfe and myself to attend the closing session of the Florida State Legislature. (Editor's note: Lynda is professional relations chair for the FSMTA, and a Massage Today columnist.)
The first stop on the trip was the governor's office. The request was such that we went straight to his office for the first appointment of the day. When we visited with him, you could tell the session had been stressful. He was very polite, and even shared some stories with us on some of the things that had been going on at the Capitol. He really loves massage and stated: "This is a great idea, having massage at our most stressful time. I'm sure you will be very popular the next two days." [Editor's note: Members of the FSMTA provided complimentary massage at the final days of the Florida legislative session.]
The second stop on our trip was to visit Representative Frank Farkas' office. A great deal of thanks should be extended to Rep. Farkas. He is the person who added the amendment to the bill in the house that will change the definition of massage from "the manipulation of superficial tissue" to "the manipulation of soft tissue of the human body." (Senator Burt Saunders was the sponsor of the language change in the senate version of the bill.)
The bill passed both the House and Senate and was signed into law by Governor Bush on July 19th. We feel that this language more accurately describes what our profession really does. It may even make insurance reimbursement a little easier for massage therapists. It clearly shows that massage has an effect on more than the superficial tissue, especially from a legal standpoint.
The whole time we were in Rep. Farkas' office, both he and his legislative assistant, Chris Davis, made us feel welcome and supported. I cannot tell you how nice it is to have that kind of friendship in Tallahassee. As our presence was soon discovered, we were soon visiting with Senator Sullivan, Senator Bronson, Senator Posey, Representative Heyman and Representative Trovillion.
We had a special mission to visit with Senator Jim King on this trip. For those of you who were at Legislative Awareness Days, Senator King arranged for us to visit the senate chambers while we were there. He had us take seats in the chambers, then talked to us about the importance of being involved in the political process. Senator King is also the man responsible for helping us get the massage language changed in the senate. A special thanks goes to Sen. King's legislative assistant, Kay Rousseau, for her help in inviting Sen. King to our convention. The senator spoke at the annual convention banquet. (Editor's note: For more information on the FSMTA 2001 convention, please see "Great Times in Orlando at FSMTA's Annual Convention" at www.massagetoday.com/archives/2001/08/03.html.)
The final moments of the legislative session were very tense. Our lobbyists, Janet Mabry and Allison Sellars-Carvajal, and our lawyer, Paul Lambert, were working to see that the bill our language was attached to did not get sabotaged. The House of Representatives' session was due to end at 9:00 p.m.; however, the House voted to continue until all bills on the floor had been voted on.
Representative Farkas did not get to the final reading of the bill containing our language until 10:30 p.m. If he had not done so, the bill would have died in the final minutes of the session!
The FSMTA Board of Directors voted to recognize both Senator King and Represenative Farkas for their outstanding support of the massage profession. It was an incredible experience watching the last-minute positioning strategies of lawmakers and lobbyists. Either their bills squeaked through at the last minute, or all their efforts were lost for the year.
What I enjoyed most about the trip was being a part of the process whereby a bill goes through the legislature from start to finish. It was an honor to be among the legislators to celebrate at the end of the session.Reprinted with permission from Massage Message, July/August 2001:16(4), pg 15.
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