resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
August, 2001, Vol. 01, Issue 08
New Florida Legislation Expands Definition of Massage
By Editorial Staff
Florida Governor Jeb Bush signed Senate Bill 1558 into law on July 19, 2001. The 800-page health care bill includes a small-but-significant section relating to massage, one that officially changes the definition of massage from manipulation of superficial tissues to that of soft tissues.This is a distinction that many believe will provide greater validation of, and access to, the benefits of massage.
With this language change, insurance companies and other professions cannot claim that Florida massage therapists do not have the right to treat deeper tissue (as was, unfortunately, too often the case in the past), based on any contention that it was not stated as such in the definition of massage. Essentially, massaging "soft tissue" includes superficial tissue massage, whereas massaging "superficial tissue" does not by definition include soft tissue work.
Officially, the change is written as follows in the text of the bill:
The language change was urged by the Florida State Massage Therapy Association (FSMTA) and the Florida Chapter of the American Massage Therapy Association (AMTA-FL), in conjunction with FSMTA lawyers and lobbyists. The change was then proposed to Florida Representative Frank Farkas, a longtime supporter of massage therapy, who fought to incorporate the new language into the text of the bill in the House.
Providing further insight into the significance of the bill, and the legislative process in general, is Michael McGillicuddy , LMT, NCTMB, first vice president of the Florida State Massage Therapy Association (FSMTA). The following article first appeared in the July/August 2001 issue of Massage Message, the bimonthly publication of the FSMTA. (Editor's note: The text of the original article has been amended slightly to reflect developments that occurred following publication.)
Florida State Massage Therapy Representatives Witness the Last Days of Legislative SessionBy Michael McGillicuddy, LMT, NCTMB, FSMTA First Vice President
At the last minute, an end-of-legislative-session trip was arranged for Lynda Solien-Wolfe and myself to attend the closing session of the Florida State Legislature. (Editor's note: Lynda is professional relations chair for the FSMTA, and a Massage Today columnist.)
The first stop on the trip was the governor's office. The request was such that we went straight to his office for the first appointment of the day. When we visited with him, you could tell the session had been stressful. He was very polite, and even shared some stories with us on some of the things that had been going on at the Capitol. He really loves massage and stated: "This is a great idea, having massage at our most stressful time. I'm sure you will be very popular the next two days." [Editor's note: Members of the FSMTA provided complimentary massage at the final days of the Florida legislative session.]
The second stop on our trip was to visit Representative Frank Farkas' office. A great deal of thanks should be extended to Rep. Farkas. He is the person who added the amendment to the bill in the house that will change the definition of massage from "the manipulation of superficial tissue" to "the manipulation of soft tissue of the human body." (Senator Burt Saunders was the sponsor of the language change in the senate version of the bill.)
The bill passed both the House and Senate and was signed into law by Governor Bush on July 19th. We feel that this language more accurately describes what our profession really does. It may even make insurance reimbursement a little easier for massage therapists. It clearly shows that massage has an effect on more than the superficial tissue, especially from a legal standpoint.
The whole time we were in Rep. Farkas' office, both he and his legislative assistant, Chris Davis, made us feel welcome and supported. I cannot tell you how nice it is to have that kind of friendship in Tallahassee. As our presence was soon discovered, we were soon visiting with Senator Sullivan, Senator Bronson, Senator Posey, Representative Heyman and Representative Trovillion.
We had a special mission to visit with Senator Jim King on this trip. For those of you who were at Legislative Awareness Days, Senator King arranged for us to visit the senate chambers while we were there. He had us take seats in the chambers, then talked to us about the importance of being involved in the political process. Senator King is also the man responsible for helping us get the massage language changed in the senate. A special thanks goes to Sen. King's legislative assistant, Kay Rousseau, for her help in inviting Sen. King to our convention. The senator spoke at the annual convention banquet. (Editor's note: For more information on the FSMTA 2001 convention, please see "Great Times in Orlando at FSMTA's Annual Convention" at www.massagetoday.com/archives/2001/08/03.html.)
The final moments of the legislative session were very tense. Our lobbyists, Janet Mabry and Allison Sellars-Carvajal, and our lawyer, Paul Lambert, were working to see that the bill our language was attached to did not get sabotaged. The House of Representatives' session was due to end at 9:00 p.m.; however, the House voted to continue until all bills on the floor had been voted on.
Representative Farkas did not get to the final reading of the bill containing our language until 10:30 p.m. If he had not done so, the bill would have died in the final minutes of the session!
The FSMTA Board of Directors voted to recognize both Senator King and Represenative Farkas for their outstanding support of the massage profession. It was an incredible experience watching the last-minute positioning strategies of lawmakers and lobbyists. Either their bills squeaked through at the last minute, or all their efforts were lost for the year.
What I enjoyed most about the trip was being a part of the process whereby a bill goes through the legislature from start to finish. It was an honor to be among the legislators to celebrate at the end of the session.Reprinted with permission from Massage Message, July/August 2001:16(4), pg 15.
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