Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
June, 2001, Vol. 01, Issue 06
Who Owns Your Name? U.S. District Court to Decide
A Word from the Publisher of Massage Today
By Donald M. Petersen Jr., BS, HCD(hc), FICC(h)
Massage Today was created with three goals in mind:
Every issue of Massage Today reflects our efforts to fulfill the first two goals. In this issue, you will note the establishment of the MassageLocator referral directory on MassageToday.com (please see "Your Practice on the Web - Free!" at www.massagetoday.com/archives/2001/06/05.html), and an article about a television program that is featuring our website (please see "MassageToday.com Featured on National Television Series" at www.massagetoday.com/archives/2001/06/01.html). These are just the beginning of our efforts to fulfill our third goal.
Unfortunately, not every one in the profession wants unity. This was made apparent by a recent action by the American Massage Therapy Association (AMTA). The AMTA seems to believe that it can control whether its members are included in our MassageLocator referral directory, and even if its members can receive Massage Today. And to prove it, the AMTA has filed a lawsuit to enforce its belief. (Please see "AMTA Sues to Prevent Members from Receiving Free Benefits" on the front page of this issue.)
Massage Today doesn't agree. We believe that you are the only one who should decide what you receive and which referral directories you are listed on. If, for some reason, you don't want to receive Massage Today or be listed on the MassageLocator, that is your choice and no one else's. You can simply tell us, and your request will be respected.
The importance of receiving Massage Today is that it is an open forum solely for the profession. (Massage Today is not sold or offered to the public on magazine racks.) This open forum allows everyone in the massage therapy profession to have a voice in discussing important issue privately, away from public scrutiny. Open discussion helps create better understanding and better relationships. These in turn foster cooperation and potentially unity.
The massage therapy profession is badly splintered. By most estimates, the AMTA includes less than one-quarter of the profession in its membership. There needs to be at least one place where everyone can come together without the barriers inherent in membership. By being inclusive, Massage Today hopes to provide the pages and environment that will foster open discussion, understanding and cooperation.
The AMTA's lawsuit is without merit and will eventually be dismissed. In the mean time, there are several things you can do:
For more information, please see "AMTA Sues to Prevent Members from Receiving Free Benefits" at www.massagetoday.com/archives/2001/06/04.html.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.