Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
June, 2001, Vol. 01, Issue 06
Advice to Future Massage Therapists
By Ralph Stephens, BS, LMT, NCTMB
Let the debate begin as to what to do about substandard schools. As more of the public accepts massage therapy based on word of mouth, or on research that proves it is effective, we face a dangerous backlash if the typical therapist cannot meet the public's expectations.
The rapid proliferation of massage/bodywork schools has created concerns regarding the quality of education being received by future therapists.Of course there are many excellent schools, but there are more and more substandard programs that not only dole out substandard training, but do not even provide the courses and number of hours they advertise. Practicing therapists have great influence over potential students. With that in mind, I offer these suggestions to future therapists and hope that practicing therapists, the primary audience of this publication, will pass them along.
So you want to become a massage therapist/bodyworker? You want to help people while earning a living doing something you love to do? Massage/bodywork may be the right opportunity for you. First, you must get some training. The best way to do this is to go to a school. Choosing the right school is one of the most important career decisions you will ever make.
How do you find the right school for you? The good news is that there are now lots of schools teaching massage/bodywork. The bad news is that many of them provide very poor quality education. Every field has its bad apples. The goal of this column is to help you avoid biting into one of them, especially on your first bite. Be aware that many schools do not actually provide all the hours and/or all the courses they promise in their promotional material. Do not completely trust any school's advertisements. Do some serious research. This is your career. You want to get off to the best start possible, don't you?
Consider several schools, and visit each one. Do you have the ability to move to another city or state? It may be worthwhile to attend a better program. If this is not an option, consider that it may be worth driving further to attend a better program, instead of the most convenient one. Visit each school several times. Try to meet and talk to several students. Would they enroll at this school if they had it to do all over again? Find some recent graduates of the school. Interview them about their experience. Ask pointed questions and get specific details. Be sure the graduates feel they received what they were promised. Realize that you may encounter a hard to please individual, or an easy to please one for that matter, so check with several others until you are comfortable.
Check with practicing therapists in the area for school recommendations. Keep in mind that some therapists are very loyal to their alma mater, so contact as many therapists in your area as you reasonably can. Try to find a consensus with which you are comfortable. If a consensus cannot be found, be suspicious and look further.
It is a good idea to get a massage from graduates of a school you are considering. Realize that one individual is not necessarily representative of the work taught at the school. You should be receiving professional massage if you intend to give it. This remains true after you graduate and are practicing as well!
Contact the state regulatory board, if the state has one. Have any schools you are considering had complaints filed against them? If they have, investigate further. Be sure the problem has been resolved. Sometimes a complaint process can cause a school to really shape up. Other times, it shows a major flaw you may want to avoid.
Also check with the State Department of Education. Consult The Better Business Bureau and The Chamber of Commerce. Often people will file complaints with these organizations instead of a government agency. If complaints have been filed against a school you are considering, be sure you are comfortable with the situation before signing up.
Be aware that there are many types of massage techniques. Massage/bodywork schools only provide entry-level training. That means just the basics. To specialize in a particular area or style, plan on taking additional courses during school and after graduation.
Once you have selected the school with which you are the most comfortable (and hopefully the most excited about attending), enroll. Here's a very important tip: It is your responsibility to be sure you receive all that you were promised and paid for. Keep a diary or log of every hour you spend in school. Record the subject studied and the instructor. Are you getting the promised instructor, presenting the promised hours in each subject?
Should you accidentally wind up in a school that is not providing what you are paying for, you must be able to document the inadequacy in order to attain a remedy. A timely-kept diary is about the only way to do this. Do not do this in a hostile or suspicious manner. Do this as a professional habit of keeping accurate records. You will have to do it for your business, so you might as well start now. Hopefully you will find that you have received more than your money's worth! Should you discover you are not receiving the education you contracted for, what should you do? First, bring it to the attention of the school administration. Do not give them your log. Give them only a copy of it, or you may lose your evidence. If they do not remedy your complaint quickly, file complaints with the State Department of Education, the State Massage Board (if your state has one) and your local Better Business Bureau/Chamber of Commerce. Your local county attorney may also be of help. This sounds like a lot of hassle -- It is. However, it is the only way to protect yourself and to protect others in the future.
The unfortunate thing about entering this emerging new profession is there are some risks you must protect yourself from to ensure your success. The fortunate and exciting thing is the incredible opportunity available to you, to be the best that you can be and to help so many people.
Best wishes for a long, happy, healthy and prosperous career. Your hands are needed. Prepare them well.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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