Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
June, 2001, Vol. 01, Issue 06
Advice to Future Massage Therapists
By Ralph Stephens, BS, LMT, NCTMB
Let the debate begin as to what to do about substandard schools. As more of the public accepts massage therapy based on word of mouth, or on research that proves it is effective, we face a dangerous backlash if the typical therapist cannot meet the public's expectations.
The rapid proliferation of massage/bodywork schools has created concerns regarding the quality of education being received by future therapists.Of course there are many excellent schools, but there are more and more substandard programs that not only dole out substandard training, but do not even provide the courses and number of hours they advertise. Practicing therapists have great influence over potential students. With that in mind, I offer these suggestions to future therapists and hope that practicing therapists, the primary audience of this publication, will pass them along.
So you want to become a massage therapist/bodyworker? You want to help people while earning a living doing something you love to do? Massage/bodywork may be the right opportunity for you. First, you must get some training. The best way to do this is to go to a school. Choosing the right school is one of the most important career decisions you will ever make.
How do you find the right school for you? The good news is that there are now lots of schools teaching massage/bodywork. The bad news is that many of them provide very poor quality education. Every field has its bad apples. The goal of this column is to help you avoid biting into one of them, especially on your first bite. Be aware that many schools do not actually provide all the hours and/or all the courses they promise in their promotional material. Do not completely trust any school's advertisements. Do some serious research. This is your career. You want to get off to the best start possible, don't you?
Consider several schools, and visit each one. Do you have the ability to move to another city or state? It may be worthwhile to attend a better program. If this is not an option, consider that it may be worth driving further to attend a better program, instead of the most convenient one. Visit each school several times. Try to meet and talk to several students. Would they enroll at this school if they had it to do all over again? Find some recent graduates of the school. Interview them about their experience. Ask pointed questions and get specific details. Be sure the graduates feel they received what they were promised. Realize that you may encounter a hard to please individual, or an easy to please one for that matter, so check with several others until you are comfortable.
Check with practicing therapists in the area for school recommendations. Keep in mind that some therapists are very loyal to their alma mater, so contact as many therapists in your area as you reasonably can. Try to find a consensus with which you are comfortable. If a consensus cannot be found, be suspicious and look further.
It is a good idea to get a massage from graduates of a school you are considering. Realize that one individual is not necessarily representative of the work taught at the school. You should be receiving professional massage if you intend to give it. This remains true after you graduate and are practicing as well!
Contact the state regulatory board, if the state has one. Have any schools you are considering had complaints filed against them? If they have, investigate further. Be sure the problem has been resolved. Sometimes a complaint process can cause a school to really shape up. Other times, it shows a major flaw you may want to avoid.
Also check with the State Department of Education. Consult The Better Business Bureau and The Chamber of Commerce. Often people will file complaints with these organizations instead of a government agency. If complaints have been filed against a school you are considering, be sure you are comfortable with the situation before signing up.
Be aware that there are many types of massage techniques. Massage/bodywork schools only provide entry-level training. That means just the basics. To specialize in a particular area or style, plan on taking additional courses during school and after graduation.
Once you have selected the school with which you are the most comfortable (and hopefully the most excited about attending), enroll. Here's a very important tip: It is your responsibility to be sure you receive all that you were promised and paid for. Keep a diary or log of every hour you spend in school. Record the subject studied and the instructor. Are you getting the promised instructor, presenting the promised hours in each subject?
Should you accidentally wind up in a school that is not providing what you are paying for, you must be able to document the inadequacy in order to attain a remedy. A timely-kept diary is about the only way to do this. Do not do this in a hostile or suspicious manner. Do this as a professional habit of keeping accurate records. You will have to do it for your business, so you might as well start now. Hopefully you will find that you have received more than your money's worth! Should you discover you are not receiving the education you contracted for, what should you do? First, bring it to the attention of the school administration. Do not give them your log. Give them only a copy of it, or you may lose your evidence. If they do not remedy your complaint quickly, file complaints with the State Department of Education, the State Massage Board (if your state has one) and your local Better Business Bureau/Chamber of Commerce. Your local county attorney may also be of help. This sounds like a lot of hassle -- It is. However, it is the only way to protect yourself and to protect others in the future.
The unfortunate thing about entering this emerging new profession is there are some risks you must protect yourself from to ensure your success. The fortunate and exciting thing is the incredible opportunity available to you, to be the best that you can be and to help so many people.
Best wishes for a long, happy, healthy and prosperous career. Your hands are needed. Prepare them well.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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