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Dietary Fat and Prostate Cancer: An Important Update and Review of Mechanisms
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
A Tribute to a True Chiropractic Leader
President of Texas Chiropractic College (alumnus, class of 1950) and the American Chiropractic Association (ACA) Board of Governors. President of the Texas Chiropractic Association and twice-appointed member of the Texas Board of Chiropractic Examiners.
Active Care for Ankle Sprains
An ankle sprain is a common injury, since this joint is required to perform complex movements under high forces during normal walking. In fact, 10 percent of all emergency-room visits are ankle-sprain related and an estimated 25,000 ankle sprains occur in the United States daily.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Why More Patients Don't Come to Your Office
Every so often, something turns out to be much easier than anticipated. It's like ordering a piece of furniture or a child's toy that comes in 167 pieces.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
We Get Letters & Email
It was with great interest that I read "Trouble in the Wellness Waters?" in the May 1, 2015 issue of Dynamic Chiropractic. I heartily applaud Dr. Hayes for his insightful and informative article.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
When Patients Lie (Bribe or Flatter)
Recently, a new patient told me about what I thought was a novel twist on the doctor-patient relationship. She felt she had to lie to her DC to discontinue her treatment.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Do You Have a Post-ICD-10 Strategy?
Post-ICD-10 planning is critically important to the health of a practice, in part because ICD-10 is brand new to providers, payers and related affiliates alike.
Thinking About Cohen's Kappa
Let's think about some notions of reliability and validity, and about what it means for diagnostic examiners to agree in meaningful ways. Diagnostic tests must obviously be both reliable and valid.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Managed Care Subverts Chiropractic
A study published in the American Journal of Managed Care underscores why so many chiropractic patients go out of network in order to get the care they need: Managed care may be effectively locking them out.
Troubleshooting: Billing Multiple Fees for the Same Service
I am afraid I may doing something illegal. I have heard I cannot bill different fees for the same service.
June, 2001, Vol. 01, Issue 06
Is the Customer/Client Always Right?
By Perry Isenberg
I was recently in one of those "upscale" coffee houses and saw a small sign on the wall that read: Our Creed -Rule #1 The Customer Is Always Right. Rule #2 When In Doubt, Refer To Rule #1.
Two thoughts occurred to me, the first being that rule #1 is an accepted concept that is not always true.My second thought was that this company is so insecure that they feel the need to reinforce this policy in writing for us to see. Will the sign make me feel better about buying their coffee? Considering I was already in the store, maybe the sign should be posted in their storefront window or always appear in their print ads and radio commercials. It seems a bit silly to me to post this sign inside the store, once I've already made the decision to enter.
One of the many reasons people start their own business is just that -- to own their own business. You will decide who is right and who is wrong with matters pertaining to your business. This includes how you treat your employees, and the type of relationship you want to have with your clients.
I realize that my last few columns emphasized the importance of client satisfaction. In fact, if you recall, I suggested that anything and everything should be done to keep your clients happy, even if you occasionally have to provide a refund or free service.
I believe this passionately, but an incident I was involved in recently made me think that there is a point when, as owners, we may have occasion to stand firm with a client. There is always a chance we may lose the client, but if the client thinks it through, they may just end up respecting your final decision and continue to do business with you.
As a consumer, I've become accustomed to expecting complete satisfaction, to the point that anytime a business does not respond to my needs, I get threaten that they will lose my future business unless they see the issue my way. You can hardly blame me (or any other consumer) for this perspective, considering that mass chain stores like Home Depot, etc., let us return anything months later (even without the receipt) as long as they can resell the item. This type of customer service is very easy to get used to and accept as the norm. Anything less is not good enough.
I recently went to a Sports Authority store to purchase some running shoes they had advertised on sale. When I find shoes I like on sale, I'll generally purchase two pairs to avoid the agony of shopping again for shoes for a long time.
Spending three minutes in a new pair of running shoes in the store is not always sufficient time to absolutely decide if they are right for me. So on occasion, I have had to return shoes after I've worn them around my home for a day or so. If they are not perfect for my hard-to-fit feet, I am able to take the shoes back to Sports Authority and return them without incident.
Once, they had nothing else for me to try on. In a plaza near my house, I knew of a small Athletes Foot store that carries a small selection of shoes that cater to serious runners, walkers, etc. Those of you who know me know I am not a runner, but I needed shoes and thought this store could help with my needs. They had a very expensive pair of New Balance shoes that fit right, but were twice the cost of what I wanted to spend on running shoes, especially just to wear as everyday shoes. I bought the shoes on a Saturday, wore them around the house on Sunday, and they passed the test. I left for a two-week family vacation that week and left shoes at home.
When I returned from my vacation, a postcard was in my mail from the store announcing a 40% sale on all merchandise. The sale started two days after I purchased my shoes, and ended the day after my return. I figured I was in good shape to go to the store and plead my case that I should get the sale price. It is a small retail store, so the owner was there when I showed up at the store. I expressed my concern that the technicality of two days seemed unfair, and that, considering I purchased two pairs, it would be nice if he would honor the sale price. (Which equated to about a $60 refund for me).
He looked straight in my eyes and said, "Sales have start and end dates, otherwise there is no reason for sales dates."
I replied, " I know, I'm in business as well and I'm aware of policies, but I'm also aware of exceptions to rules depending on the situation."
He stuck to his guns, held his position, and I returned the shoes. He lost a nice sale that ended up losing him money -- handling, paperwork etc -- and I lost time because I needed to go again and shop for new shoes. Was the owner wrong or right? Was I wrong or right? I'm not sure.
Send me an e-mail and let me know what you think. In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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