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Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
June, 2001, Vol. 01, Issue 06
Is the Customer/Client Always Right?
By Perry Isenberg
I was recently in one of those "upscale" coffee houses and saw a small sign on the wall that read: Our Creed -Rule #1 The Customer Is Always Right. Rule #2 When In Doubt, Refer To Rule #1.
Two thoughts occurred to me, the first being that rule #1 is an accepted concept that is not always true.My second thought was that this company is so insecure that they feel the need to reinforce this policy in writing for us to see. Will the sign make me feel better about buying their coffee? Considering I was already in the store, maybe the sign should be posted in their storefront window or always appear in their print ads and radio commercials. It seems a bit silly to me to post this sign inside the store, once I've already made the decision to enter.
One of the many reasons people start their own business is just that -- to own their own business. You will decide who is right and who is wrong with matters pertaining to your business. This includes how you treat your employees, and the type of relationship you want to have with your clients.
I realize that my last few columns emphasized the importance of client satisfaction. In fact, if you recall, I suggested that anything and everything should be done to keep your clients happy, even if you occasionally have to provide a refund or free service.
I believe this passionately, but an incident I was involved in recently made me think that there is a point when, as owners, we may have occasion to stand firm with a client. There is always a chance we may lose the client, but if the client thinks it through, they may just end up respecting your final decision and continue to do business with you.
As a consumer, I've become accustomed to expecting complete satisfaction, to the point that anytime a business does not respond to my needs, I get threaten that they will lose my future business unless they see the issue my way. You can hardly blame me (or any other consumer) for this perspective, considering that mass chain stores like Home Depot, etc., let us return anything months later (even without the receipt) as long as they can resell the item. This type of customer service is very easy to get used to and accept as the norm. Anything less is not good enough.
I recently went to a Sports Authority store to purchase some running shoes they had advertised on sale. When I find shoes I like on sale, I'll generally purchase two pairs to avoid the agony of shopping again for shoes for a long time.
Spending three minutes in a new pair of running shoes in the store is not always sufficient time to absolutely decide if they are right for me. So on occasion, I have had to return shoes after I've worn them around my home for a day or so. If they are not perfect for my hard-to-fit feet, I am able to take the shoes back to Sports Authority and return them without incident.
Once, they had nothing else for me to try on. In a plaza near my house, I knew of a small Athletes Foot store that carries a small selection of shoes that cater to serious runners, walkers, etc. Those of you who know me know I am not a runner, but I needed shoes and thought this store could help with my needs. They had a very expensive pair of New Balance shoes that fit right, but were twice the cost of what I wanted to spend on running shoes, especially just to wear as everyday shoes. I bought the shoes on a Saturday, wore them around the house on Sunday, and they passed the test. I left for a two-week family vacation that week and left shoes at home.
When I returned from my vacation, a postcard was in my mail from the store announcing a 40% sale on all merchandise. The sale started two days after I purchased my shoes, and ended the day after my return. I figured I was in good shape to go to the store and plead my case that I should get the sale price. It is a small retail store, so the owner was there when I showed up at the store. I expressed my concern that the technicality of two days seemed unfair, and that, considering I purchased two pairs, it would be nice if he would honor the sale price. (Which equated to about a $60 refund for me).
He looked straight in my eyes and said, "Sales have start and end dates, otherwise there is no reason for sales dates."
I replied, " I know, I'm in business as well and I'm aware of policies, but I'm also aware of exceptions to rules depending on the situation."
He stuck to his guns, held his position, and I returned the shoes. He lost a nice sale that ended up losing him money -- handling, paperwork etc -- and I lost time because I needed to go again and shop for new shoes. Was the owner wrong or right? Was I wrong or right? I'm not sure.
Send me an e-mail and let me know what you think. In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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