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The Future of Functional Neurology
Functional is the hot buzzword in health care these days; witness the rising popularity of functional medicine, functional testing and yes, functional neurology.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Osteoporosis Isn't Always the Case
What is your diagnosis? The patient is a 58-year-old female with back pain. I am sure all of you see the compression fracture at L2; however, there are some findings that suggest this is not a compression fracture due to osteoporosis.
News in Brief
A Winner in and Out of the Office; Ready for the "Have-A-Heart" Campaign? New Integrative Medicine Journal.
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
June, 2001, Vol. 01, Issue 06
Is the Customer/Client Always Right?
By Perry Isenberg
I was recently in one of those "upscale" coffee houses and saw a small sign on the wall that read: Our Creed -Rule #1 The Customer Is Always Right. Rule #2 When In Doubt, Refer To Rule #1.
Two thoughts occurred to me, the first being that rule #1 is an accepted concept that is not always true.My second thought was that this company is so insecure that they feel the need to reinforce this policy in writing for us to see. Will the sign make me feel better about buying their coffee? Considering I was already in the store, maybe the sign should be posted in their storefront window or always appear in their print ads and radio commercials. It seems a bit silly to me to post this sign inside the store, once I've already made the decision to enter.
One of the many reasons people start their own business is just that -- to own their own business. You will decide who is right and who is wrong with matters pertaining to your business. This includes how you treat your employees, and the type of relationship you want to have with your clients.
I realize that my last few columns emphasized the importance of client satisfaction. In fact, if you recall, I suggested that anything and everything should be done to keep your clients happy, even if you occasionally have to provide a refund or free service.
I believe this passionately, but an incident I was involved in recently made me think that there is a point when, as owners, we may have occasion to stand firm with a client. There is always a chance we may lose the client, but if the client thinks it through, they may just end up respecting your final decision and continue to do business with you.
As a consumer, I've become accustomed to expecting complete satisfaction, to the point that anytime a business does not respond to my needs, I get threaten that they will lose my future business unless they see the issue my way. You can hardly blame me (or any other consumer) for this perspective, considering that mass chain stores like Home Depot, etc., let us return anything months later (even without the receipt) as long as they can resell the item. This type of customer service is very easy to get used to and accept as the norm. Anything less is not good enough.
I recently went to a Sports Authority store to purchase some running shoes they had advertised on sale. When I find shoes I like on sale, I'll generally purchase two pairs to avoid the agony of shopping again for shoes for a long time.
Spending three minutes in a new pair of running shoes in the store is not always sufficient time to absolutely decide if they are right for me. So on occasion, I have had to return shoes after I've worn them around my home for a day or so. If they are not perfect for my hard-to-fit feet, I am able to take the shoes back to Sports Authority and return them without incident.
Once, they had nothing else for me to try on. In a plaza near my house, I knew of a small Athletes Foot store that carries a small selection of shoes that cater to serious runners, walkers, etc. Those of you who know me know I am not a runner, but I needed shoes and thought this store could help with my needs. They had a very expensive pair of New Balance shoes that fit right, but were twice the cost of what I wanted to spend on running shoes, especially just to wear as everyday shoes. I bought the shoes on a Saturday, wore them around the house on Sunday, and they passed the test. I left for a two-week family vacation that week and left shoes at home.
When I returned from my vacation, a postcard was in my mail from the store announcing a 40% sale on all merchandise. The sale started two days after I purchased my shoes, and ended the day after my return. I figured I was in good shape to go to the store and plead my case that I should get the sale price. It is a small retail store, so the owner was there when I showed up at the store. I expressed my concern that the technicality of two days seemed unfair, and that, considering I purchased two pairs, it would be nice if he would honor the sale price. (Which equated to about a $60 refund for me).
He looked straight in my eyes and said, "Sales have start and end dates, otherwise there is no reason for sales dates."
I replied, " I know, I'm in business as well and I'm aware of policies, but I'm also aware of exceptions to rules depending on the situation."
He stuck to his guns, held his position, and I returned the shoes. He lost a nice sale that ended up losing him money -- handling, paperwork etc -- and I lost time because I needed to go again and shop for new shoes. Was the owner wrong or right? Was I wrong or right? I'm not sure.
Send me an e-mail and let me know what you think. In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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