resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
June, 2001, Vol. 01, Issue 06
Is the Customer/Client Always Right?
By Perry Isenberg
I was recently in one of those "upscale" coffee houses and saw a small sign on the wall that read: Our Creed -Rule #1 The Customer Is Always Right. Rule #2 When In Doubt, Refer To Rule #1.
Two thoughts occurred to me, the first being that rule #1 is an accepted concept that is not always true.My second thought was that this company is so insecure that they feel the need to reinforce this policy in writing for us to see. Will the sign make me feel better about buying their coffee? Considering I was already in the store, maybe the sign should be posted in their storefront window or always appear in their print ads and radio commercials. It seems a bit silly to me to post this sign inside the store, once I've already made the decision to enter.
One of the many reasons people start their own business is just that -- to own their own business. You will decide who is right and who is wrong with matters pertaining to your business. This includes how you treat your employees, and the type of relationship you want to have with your clients.
I realize that my last few columns emphasized the importance of client satisfaction. In fact, if you recall, I suggested that anything and everything should be done to keep your clients happy, even if you occasionally have to provide a refund or free service.
I believe this passionately, but an incident I was involved in recently made me think that there is a point when, as owners, we may have occasion to stand firm with a client. There is always a chance we may lose the client, but if the client thinks it through, they may just end up respecting your final decision and continue to do business with you.
As a consumer, I've become accustomed to expecting complete satisfaction, to the point that anytime a business does not respond to my needs, I get threaten that they will lose my future business unless they see the issue my way. You can hardly blame me (or any other consumer) for this perspective, considering that mass chain stores like Home Depot, etc., let us return anything months later (even without the receipt) as long as they can resell the item. This type of customer service is very easy to get used to and accept as the norm. Anything less is not good enough.
I recently went to a Sports Authority store to purchase some running shoes they had advertised on sale. When I find shoes I like on sale, I'll generally purchase two pairs to avoid the agony of shopping again for shoes for a long time.
Spending three minutes in a new pair of running shoes in the store is not always sufficient time to absolutely decide if they are right for me. So on occasion, I have had to return shoes after I've worn them around my home for a day or so. If they are not perfect for my hard-to-fit feet, I am able to take the shoes back to Sports Authority and return them without incident.
Once, they had nothing else for me to try on. In a plaza near my house, I knew of a small Athletes Foot store that carries a small selection of shoes that cater to serious runners, walkers, etc. Those of you who know me know I am not a runner, but I needed shoes and thought this store could help with my needs. They had a very expensive pair of New Balance shoes that fit right, but were twice the cost of what I wanted to spend on running shoes, especially just to wear as everyday shoes. I bought the shoes on a Saturday, wore them around the house on Sunday, and they passed the test. I left for a two-week family vacation that week and left shoes at home.
When I returned from my vacation, a postcard was in my mail from the store announcing a 40% sale on all merchandise. The sale started two days after I purchased my shoes, and ended the day after my return. I figured I was in good shape to go to the store and plead my case that I should get the sale price. It is a small retail store, so the owner was there when I showed up at the store. I expressed my concern that the technicality of two days seemed unfair, and that, considering I purchased two pairs, it would be nice if he would honor the sale price. (Which equated to about a $60 refund for me).
He looked straight in my eyes and said, "Sales have start and end dates, otherwise there is no reason for sales dates."
I replied, " I know, I'm in business as well and I'm aware of policies, but I'm also aware of exceptions to rules depending on the situation."
He stuck to his guns, held his position, and I returned the shoes. He lost a nice sale that ended up losing him money -- handling, paperwork etc -- and I lost time because I needed to go again and shop for new shoes. Was the owner wrong or right? Was I wrong or right? I'm not sure.
Send me an e-mail and let me know what you think. In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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