Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
June, 2001, Vol. 01, Issue 06
"Touching the Massage Today readers one letter at a time"
By Lynda Solien-Wolfe, LMT
Let's start with a reader's update from a May question on corporate massage and the company getting a commission.
Editor's note: The original question posed to DearLyndaLMT was as follows:
And here's Patricia's follow-up to DearLynda's reply:
Thank you so very much for your reply, it was very helpful. I spoke with the company again just to clarify why they were asking for a commission, I explained that this was unusual. The answer I received is also very unusual: the company wants to get involved with a charity group, in which the company will sponsor 25 of its own employees to help build houses. The charity group requires a $5,000 donation for the 25 employees to participate. I was told that the commission that I am being charged is going toward this donation.
I stuck to my guns and explained that on-site massage therapy is a benefit to employees and I could not pay a commission to the company to provide this service. They were very receptive to my explanations, they agreed that on-site massage therapy is a benefit to their employees and that I should not have to pay them a commission. The company and I are working out the details and I will soon be offering this wonderful benefit to their employees.
Thank you so very much for your rapid response, you were able to help me out tremendously.
Patricia from Dallas
Thanks for the update, Patricia!
I have owned my own successful massage practice for the past seven years and still love what I do. However, I work six days a week and have not had a real vacation in two years. I am feeling a bit burned out at this stage of my career, to the point that I don't look forward to going to the office with a full book of clients. I need advice!
-- Joy from Maine
I enjoy Massage Today and your column. I would like to know how you feel about donating your services and gift certificates to promote your practice. What did you do when you first started your business, and what do you do now? I am just starting out in business and getting many requests for gift certificates and chair massage for events.
-- Christine from Missouri
Dear Lynda LMT,
Not sure if you can hel,p but was thinking it was worth an e-mail to you. I am a huge Paul McCartney fan and my friend was telling me he was on one of the morning show in May talking about a poem he wrote on strange massages he had and was talking about massage. Would you know what show this was aired on and where his poem appeared in print?
-- Chris from Georgia
If you have a question on the massage profession for DearLyndaLMT, e-mail them to her at: or write her at:
Click here for previous articles by Lynda Solien-Wolfe, LMT.
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