resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
June, 2001, Vol. 01, Issue 06
Business Basics: Using Newsletters to Build Your Practice
By Jon Lumsden, LMT
Editor's note: Jon Lumsden has created thousands of newsletters for chiropractors, physical therapists and other health care professionals throughout the United States and Canada.He is now focusing his efforts on creating massage newsletters and expanding his company, Food For Thought Health News. Jon completed a 625-hour program in massage in 1999.
If you intend to build and maintain a viable massage practice, focus your attention on the areas that can help guarantee your success. Your clients are your greatest assets -- taking the time to educate them can pay big dividends through the years.
In helping hundreds of health practitioners promote their services over the last 13 years, I have found that the periodic newsletter is one of the most effective marketing tools available. This article will discuss how sending a newsletter to your clients can help you achieve your practice goals.
Newsletters are perceived as good news, so they are more likely to be read. Surveys have indicated that newsletters are well-received, and one of the most effective ways to stay in touch with your clients. If you have important information to share with your public, why not use the most inviting format? In today's information age, you are competing with a constant deluge of data, so make your message stand out!
The better educated your clients are, the more priority they are inclined to give to your services. Most massage clients have a limited knowledge of the benefits you can provide for them. Through your newsletters, you can raise your clients' understanding and appreciation of the advantages that regular massage offers. By sending regular communications to all your clients, you are planting seeds of knowledge that will develop into business for you.
Send regular reminders that you are there to deliver. Another plus is that newsletters are a great way to remind your clients that you are there to help them. We all know how hectic life is for most people today. There are so many things to accomplish each week -- it's easy for your clients to get distracted and just not get around to booking that next appointment. Each issue that you send to your client base will help keep you at the forefront of their lives.
Additionally, newsletters are wonderful for promoting gift certificate sales or special offers, encouraging referrals, and informing your clients of new developments in your practice (new services, etc.). It ensures that you get valuable, timely information to all your clients in one easy mailing.
Develop a long-term relationship with your clients. As competition grows in the field, doing little extras like sending a newsletter can help to build a loyal following that helps you to achieve a secure practice. It's such an easy way to let all your clients know how important they are to you and how much you really care about them.
Is it cost-effective? You will spend in the neighborhood of 50¢ per newsletter in supplies (paper, copy service, folding, postage, etc.) to create and mail an 8½ x 11 two-sided issue. If you enjoy writing, you can invest a few hours of your time to create each issue; buy professionally prepared issues through a specialized newsletter service; or hire a local typesetter. If you choose not to create your own, you will probably spend an additional $20 - $50 per issue to acquire your artwork (the ready-to-print master copy). If you send four to six issues each year, your total outlay per client household will run from two to six dollars annually (based on approximately 100 clients). When you consider that you expect your clients to spend hundreds or even thousands of dollars with you each year, investing a few dollars in developing them into better clients seems a natural choice.
However you proceed, make sure your newsletter presents a professional reflection of your practice. Your periodic publication acts as your representative in your community. Each issue could be passed on to your clients' friends and serve as an introduction to your services, so demand a high-quality presentation. If you choose to write your own, be sure to keep it simple and to the point. Address client interests and focus on the benefits your services provide. Don't try to crowd too much into any one issue -- just share a few ideas each time. Get feedback from some of your positive-minded clients and friends to see if your message and your layout are conveying the image you want.
Make a commitment to your practice by sending your newsletter regularly. When you send your newsletters consistently, you demonstrate to your clients a level of professionalism and commitment that says you are establishing your presence in the community and you can be counted on to be there in the future. Just as consistent massage contributes to a healthier body, consistent communication leads to a stronger practice. Try a series of newsletters in your practice and see for yourself.
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