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Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
June, 2001, Vol. 01, Issue 06
Business Basics: Using Newsletters to Build Your Practice
By Jon Lumsden, LMT
Editor's note: Jon Lumsden has created thousands of newsletters for chiropractors, physical therapists and other health care professionals throughout the United States and Canada.He is now focusing his efforts on creating massage newsletters and expanding his company, Food For Thought Health News. Jon completed a 625-hour program in massage in 1999.
If you intend to build and maintain a viable massage practice, focus your attention on the areas that can help guarantee your success. Your clients are your greatest assets -- taking the time to educate them can pay big dividends through the years.
In helping hundreds of health practitioners promote their services over the last 13 years, I have found that the periodic newsletter is one of the most effective marketing tools available. This article will discuss how sending a newsletter to your clients can help you achieve your practice goals.
Newsletters are perceived as good news, so they are more likely to be read. Surveys have indicated that newsletters are well-received, and one of the most effective ways to stay in touch with your clients. If you have important information to share with your public, why not use the most inviting format? In today's information age, you are competing with a constant deluge of data, so make your message stand out!
The better educated your clients are, the more priority they are inclined to give to your services. Most massage clients have a limited knowledge of the benefits you can provide for them. Through your newsletters, you can raise your clients' understanding and appreciation of the advantages that regular massage offers. By sending regular communications to all your clients, you are planting seeds of knowledge that will develop into business for you.
Send regular reminders that you are there to deliver. Another plus is that newsletters are a great way to remind your clients that you are there to help them. We all know how hectic life is for most people today. There are so many things to accomplish each week -- it's easy for your clients to get distracted and just not get around to booking that next appointment. Each issue that you send to your client base will help keep you at the forefront of their lives.
Additionally, newsletters are wonderful for promoting gift certificate sales or special offers, encouraging referrals, and informing your clients of new developments in your practice (new services, etc.). It ensures that you get valuable, timely information to all your clients in one easy mailing.
Develop a long-term relationship with your clients. As competition grows in the field, doing little extras like sending a newsletter can help to build a loyal following that helps you to achieve a secure practice. It's such an easy way to let all your clients know how important they are to you and how much you really care about them.
Is it cost-effective? You will spend in the neighborhood of 50¢ per newsletter in supplies (paper, copy service, folding, postage, etc.) to create and mail an 8½ x 11 two-sided issue. If you enjoy writing, you can invest a few hours of your time to create each issue; buy professionally prepared issues through a specialized newsletter service; or hire a local typesetter. If you choose not to create your own, you will probably spend an additional $20 - $50 per issue to acquire your artwork (the ready-to-print master copy). If you send four to six issues each year, your total outlay per client household will run from two to six dollars annually (based on approximately 100 clients). When you consider that you expect your clients to spend hundreds or even thousands of dollars with you each year, investing a few dollars in developing them into better clients seems a natural choice.
However you proceed, make sure your newsletter presents a professional reflection of your practice. Your periodic publication acts as your representative in your community. Each issue could be passed on to your clients' friends and serve as an introduction to your services, so demand a high-quality presentation. If you choose to write your own, be sure to keep it simple and to the point. Address client interests and focus on the benefits your services provide. Don't try to crowd too much into any one issue -- just share a few ideas each time. Get feedback from some of your positive-minded clients and friends to see if your message and your layout are conveying the image you want.
Make a commitment to your practice by sending your newsletter regularly. When you send your newsletters consistently, you demonstrate to your clients a level of professionalism and commitment that says you are establishing your presence in the community and you can be counted on to be there in the future. Just as consistent massage contributes to a healthier body, consistent communication leads to a stronger practice. Try a series of newsletters in your practice and see for yourself.
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