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Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
June, 2001, Vol. 01, Issue 06
Business Basics: Using Newsletters to Build Your Practice
By Jon Lumsden, LMT
Editor's note: Jon Lumsden has created thousands of newsletters for chiropractors, physical therapists and other health care professionals throughout the United States and Canada.He is now focusing his efforts on creating massage newsletters and expanding his company, Food For Thought Health News. Jon completed a 625-hour program in massage in 1999.
If you intend to build and maintain a viable massage practice, focus your attention on the areas that can help guarantee your success. Your clients are your greatest assets -- taking the time to educate them can pay big dividends through the years.
In helping hundreds of health practitioners promote their services over the last 13 years, I have found that the periodic newsletter is one of the most effective marketing tools available. This article will discuss how sending a newsletter to your clients can help you achieve your practice goals.
Newsletters are perceived as good news, so they are more likely to be read. Surveys have indicated that newsletters are well-received, and one of the most effective ways to stay in touch with your clients. If you have important information to share with your public, why not use the most inviting format? In today's information age, you are competing with a constant deluge of data, so make your message stand out!
The better educated your clients are, the more priority they are inclined to give to your services. Most massage clients have a limited knowledge of the benefits you can provide for them. Through your newsletters, you can raise your clients' understanding and appreciation of the advantages that regular massage offers. By sending regular communications to all your clients, you are planting seeds of knowledge that will develop into business for you.
Send regular reminders that you are there to deliver. Another plus is that newsletters are a great way to remind your clients that you are there to help them. We all know how hectic life is for most people today. There are so many things to accomplish each week -- it's easy for your clients to get distracted and just not get around to booking that next appointment. Each issue that you send to your client base will help keep you at the forefront of their lives.
Additionally, newsletters are wonderful for promoting gift certificate sales or special offers, encouraging referrals, and informing your clients of new developments in your practice (new services, etc.). It ensures that you get valuable, timely information to all your clients in one easy mailing.
Develop a long-term relationship with your clients. As competition grows in the field, doing little extras like sending a newsletter can help to build a loyal following that helps you to achieve a secure practice. It's such an easy way to let all your clients know how important they are to you and how much you really care about them.
Is it cost-effective? You will spend in the neighborhood of 50¢ per newsletter in supplies (paper, copy service, folding, postage, etc.) to create and mail an 8½ x 11 two-sided issue. If you enjoy writing, you can invest a few hours of your time to create each issue; buy professionally prepared issues through a specialized newsletter service; or hire a local typesetter. If you choose not to create your own, you will probably spend an additional $20 - $50 per issue to acquire your artwork (the ready-to-print master copy). If you send four to six issues each year, your total outlay per client household will run from two to six dollars annually (based on approximately 100 clients). When you consider that you expect your clients to spend hundreds or even thousands of dollars with you each year, investing a few dollars in developing them into better clients seems a natural choice.
However you proceed, make sure your newsletter presents a professional reflection of your practice. Your periodic publication acts as your representative in your community. Each issue could be passed on to your clients' friends and serve as an introduction to your services, so demand a high-quality presentation. If you choose to write your own, be sure to keep it simple and to the point. Address client interests and focus on the benefits your services provide. Don't try to crowd too much into any one issue -- just share a few ideas each time. Get feedback from some of your positive-minded clients and friends to see if your message and your layout are conveying the image you want.
Make a commitment to your practice by sending your newsletter regularly. When you send your newsletters consistently, you demonstrate to your clients a level of professionalism and commitment that says you are establishing your presence in the community and you can be counted on to be there in the future. Just as consistent massage contributes to a healthier body, consistent communication leads to a stronger practice. Try a series of newsletters in your practice and see for yourself.
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