resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
June, 2001, Vol. 01, Issue 06
Business Basics: Using Newsletters to Build Your Practice
By Jon Lumsden, LMT
Editor's note: Jon Lumsden has created thousands of newsletters for chiropractors, physical therapists and other health care professionals throughout the United States and Canada.He is now focusing his efforts on creating massage newsletters and expanding his company, Food For Thought Health News. Jon completed a 625-hour program in massage in 1999.
If you intend to build and maintain a viable massage practice, focus your attention on the areas that can help guarantee your success. Your clients are your greatest assets -- taking the time to educate them can pay big dividends through the years.
In helping hundreds of health practitioners promote their services over the last 13 years, I have found that the periodic newsletter is one of the most effective marketing tools available. This article will discuss how sending a newsletter to your clients can help you achieve your practice goals.
Newsletters are perceived as good news, so they are more likely to be read. Surveys have indicated that newsletters are well-received, and one of the most effective ways to stay in touch with your clients. If you have important information to share with your public, why not use the most inviting format? In today's information age, you are competing with a constant deluge of data, so make your message stand out!
The better educated your clients are, the more priority they are inclined to give to your services. Most massage clients have a limited knowledge of the benefits you can provide for them. Through your newsletters, you can raise your clients' understanding and appreciation of the advantages that regular massage offers. By sending regular communications to all your clients, you are planting seeds of knowledge that will develop into business for you.
Send regular reminders that you are there to deliver. Another plus is that newsletters are a great way to remind your clients that you are there to help them. We all know how hectic life is for most people today. There are so many things to accomplish each week -- it's easy for your clients to get distracted and just not get around to booking that next appointment. Each issue that you send to your client base will help keep you at the forefront of their lives.
Additionally, newsletters are wonderful for promoting gift certificate sales or special offers, encouraging referrals, and informing your clients of new developments in your practice (new services, etc.). It ensures that you get valuable, timely information to all your clients in one easy mailing.
Develop a long-term relationship with your clients. As competition grows in the field, doing little extras like sending a newsletter can help to build a loyal following that helps you to achieve a secure practice. It's such an easy way to let all your clients know how important they are to you and how much you really care about them.
Is it cost-effective? You will spend in the neighborhood of 50¢ per newsletter in supplies (paper, copy service, folding, postage, etc.) to create and mail an 8½ x 11 two-sided issue. If you enjoy writing, you can invest a few hours of your time to create each issue; buy professionally prepared issues through a specialized newsletter service; or hire a local typesetter. If you choose not to create your own, you will probably spend an additional $20 - $50 per issue to acquire your artwork (the ready-to-print master copy). If you send four to six issues each year, your total outlay per client household will run from two to six dollars annually (based on approximately 100 clients). When you consider that you expect your clients to spend hundreds or even thousands of dollars with you each year, investing a few dollars in developing them into better clients seems a natural choice.
However you proceed, make sure your newsletter presents a professional reflection of your practice. Your periodic publication acts as your representative in your community. Each issue could be passed on to your clients' friends and serve as an introduction to your services, so demand a high-quality presentation. If you choose to write your own, be sure to keep it simple and to the point. Address client interests and focus on the benefits your services provide. Don't try to crowd too much into any one issue -- just share a few ideas each time. Get feedback from some of your positive-minded clients and friends to see if your message and your layout are conveying the image you want.
Make a commitment to your practice by sending your newsletter regularly. When you send your newsletters consistently, you demonstrate to your clients a level of professionalism and commitment that says you are establishing your presence in the community and you can be counted on to be there in the future. Just as consistent massage contributes to a healthier body, consistent communication leads to a stronger practice. Try a series of newsletters in your practice and see for yourself.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.