Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
June, 2001, Vol. 01, Issue 06
Business Basics: Using Newsletters to Build Your Practice
By Jon Lumsden, LMT
Editor's note: Jon Lumsden has created thousands of newsletters for chiropractors, physical therapists and other health care professionals throughout the United States and Canada.He is now focusing his efforts on creating massage newsletters and expanding his company, Food For Thought Health News. Jon completed a 625-hour program in massage in 1999.
If you intend to build and maintain a viable massage practice, focus your attention on the areas that can help guarantee your success. Your clients are your greatest assets -- taking the time to educate them can pay big dividends through the years.
In helping hundreds of health practitioners promote their services over the last 13 years, I have found that the periodic newsletter is one of the most effective marketing tools available. This article will discuss how sending a newsletter to your clients can help you achieve your practice goals.
Newsletters are perceived as good news, so they are more likely to be read. Surveys have indicated that newsletters are well-received, and one of the most effective ways to stay in touch with your clients. If you have important information to share with your public, why not use the most inviting format? In today's information age, you are competing with a constant deluge of data, so make your message stand out!
The better educated your clients are, the more priority they are inclined to give to your services. Most massage clients have a limited knowledge of the benefits you can provide for them. Through your newsletters, you can raise your clients' understanding and appreciation of the advantages that regular massage offers. By sending regular communications to all your clients, you are planting seeds of knowledge that will develop into business for you.
Send regular reminders that you are there to deliver. Another plus is that newsletters are a great way to remind your clients that you are there to help them. We all know how hectic life is for most people today. There are so many things to accomplish each week -- it's easy for your clients to get distracted and just not get around to booking that next appointment. Each issue that you send to your client base will help keep you at the forefront of their lives.
Additionally, newsletters are wonderful for promoting gift certificate sales or special offers, encouraging referrals, and informing your clients of new developments in your practice (new services, etc.). It ensures that you get valuable, timely information to all your clients in one easy mailing.
Develop a long-term relationship with your clients. As competition grows in the field, doing little extras like sending a newsletter can help to build a loyal following that helps you to achieve a secure practice. It's such an easy way to let all your clients know how important they are to you and how much you really care about them.
Is it cost-effective? You will spend in the neighborhood of 50¢ per newsletter in supplies (paper, copy service, folding, postage, etc.) to create and mail an 8½ x 11 two-sided issue. If you enjoy writing, you can invest a few hours of your time to create each issue; buy professionally prepared issues through a specialized newsletter service; or hire a local typesetter. If you choose not to create your own, you will probably spend an additional $20 - $50 per issue to acquire your artwork (the ready-to-print master copy). If you send four to six issues each year, your total outlay per client household will run from two to six dollars annually (based on approximately 100 clients). When you consider that you expect your clients to spend hundreds or even thousands of dollars with you each year, investing a few dollars in developing them into better clients seems a natural choice.
However you proceed, make sure your newsletter presents a professional reflection of your practice. Your periodic publication acts as your representative in your community. Each issue could be passed on to your clients' friends and serve as an introduction to your services, so demand a high-quality presentation. If you choose to write your own, be sure to keep it simple and to the point. Address client interests and focus on the benefits your services provide. Don't try to crowd too much into any one issue -- just share a few ideas each time. Get feedback from some of your positive-minded clients and friends to see if your message and your layout are conveying the image you want.
Make a commitment to your practice by sending your newsletter regularly. When you send your newsletters consistently, you demonstrate to your clients a level of professionalism and commitment that says you are establishing your presence in the community and you can be counted on to be there in the future. Just as consistent massage contributes to a healthier body, consistent communication leads to a stronger practice. Try a series of newsletters in your practice and see for yourself.
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