Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
June, 2001, Vol. 01, Issue 06
Bringing Massage to the Boston Marathon
By Editorial Staff
April 16th, 2001 was Patriot's Day in Massachusetts. It was also the 105th running of the Boston Marathon, one of the most prestigious sporting events in the world, and the 19th year that massage therapy has been available to the marathon's participants.
In 1983, a small team of sports massage therapists first gathered at this event, headed by Gayle Davison and Benny Vaughn.That initial Sports Massage Team (SMT) was to be comprised of 20 therapists and 20 student therapists, but as race day approached, the Boston Athletic Association (BAA) cut the team down to the 20 experienced therapists. A few of the students were able to volunteer in other capacities, and actually got pressed into service as the lines for post-event massage grew to a capacity the original team could no longer handle.
One of those students who "snuck in" to participate in the first Boston Marathon Sports Massage Team was Rick Guilde of Boothbay Harbor, Maine. Today, Rick holds the distinction of having participated on more Boston Marathon sports massage teams than any other individual. Of the 19 years the team has been in existence, Rick has been prominent at 18 of them!
The team has grown over the years -- that initial team of 20 is now 175 strong, and is captained by massage therapist Jeff Forrest of Massachusetts. Students are now an important part of the process. This year, 55 individuals from six different schools helped make up the team. One school even traveled from New Brunswick, Canada to participate.
The SMT is broken up into subspecialty groups to work on the main group of runners; the elite athletes; the wheelchair athletes; VIPs (corporate sponsors, family members, etc.); and triage. About 50 therapists travel to the race start in Hopkinton to do pre-event work, and the balance are also available to serve the long lines of runners waiting for post-event massage.
The runners always appreciate the skills of the sports massage team. Rick Gilde recalled one of his favorite quotes from an anonymous runner: "You guys are the heroes, we're the dummies." Runners Steve Berhard from Macungie, PA, and Matt Olin from Los Angeles, CA both mentioned how important post-event massage was to their recovery.
At event registration, the massage therapists are given volunteer jackets; instructed how to set up their tables; and given some brief instruction on what resources are available to assist them with thermal issues and cramp management. It's a long day for the massage therapists, who arrive in the morning and don't leave the massage area until 7 or 7:30 in the evening. All told, the team is involved in about 1,200 massage encounters.
The sports massage team is part of the all-volunteer effort of the Boston Marathon. The massage therapists are considered part of the medical volunteers, and at the 105th running, were given the white volunteer jackets that signify medical volunteers. The massage volunteers aren't just local: Yvonne Fey traveled all the way from Berrysburg, Ohio to volunteer her services!
The dozen therapists who volunteer for triage are also healthcare-trained as nurses, EMTs, PTs, OTs, ATs, etc. The triage area is close to the medical tent, for those runners who underestimated the nature of their discomfort when presenting themselves at the massage area. This year's triage was staffed with many of the students from the KINE-CONCEPT Institute in Fredericton, New Brunswick, due to the extensive medical training the Canadian massage program provides. Barry Antoniow, RMT, administrative director of the school, expressed his pleasure at being able to give the Canadian students experience at a major international event.
Space limitations have put the sports massage team at capacity. The John Hancock Company generously donates space in their Boston headquarters, but the team can set up only about 90 tables in the post-event area. Podiatrists in the massage area assist the massage therapists with any obvious foot issues; a chiropractic team is also in the vicinity.
In addition to their participation on the sports massage team, massage therapists were also volunteering in other capacities along the 26.2-mile race route from Hopkinton to Boston. At First Aid Station #12 (17.5 mi.), massage therapist Jeanne Dodge was part of a team that treated over 20 "soft tissue" injuries in a few hours. They ranged from runners with "tight muscles," to those running with pre-existing injuries, to those with spasms and cramps.
Speaking of her Boston Marathon volunteer experiences, Jeanne reported the following:
As you can see, massage therapists play a prominent role in the success of the Boston Marathon each year. Those wishing to volunteer in any capacity can do so via the Boston Athletic Association's official marathon website (www.bostonmarathon.org). Volunteer applications are usually due in February for this annual April event.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.