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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
June, 2001, Vol. 01, Issue 06
Bringing Massage to the Boston Marathon
By Editorial Staff
April 16th, 2001 was Patriot's Day in Massachusetts. It was also the 105th running of the Boston Marathon, one of the most prestigious sporting events in the world, and the 19th year that massage therapy has been available to the marathon's participants.
In 1983, a small team of sports massage therapists first gathered at this event, headed by Gayle Davison and Benny Vaughn.That initial Sports Massage Team (SMT) was to be comprised of 20 therapists and 20 student therapists, but as race day approached, the Boston Athletic Association (BAA) cut the team down to the 20 experienced therapists. A few of the students were able to volunteer in other capacities, and actually got pressed into service as the lines for post-event massage grew to a capacity the original team could no longer handle.
One of those students who "snuck in" to participate in the first Boston Marathon Sports Massage Team was Rick Guilde of Boothbay Harbor, Maine. Today, Rick holds the distinction of having participated on more Boston Marathon sports massage teams than any other individual. Of the 19 years the team has been in existence, Rick has been prominent at 18 of them!
The team has grown over the years -- that initial team of 20 is now 175 strong, and is captained by massage therapist Jeff Forrest of Massachusetts. Students are now an important part of the process. This year, 55 individuals from six different schools helped make up the team. One school even traveled from New Brunswick, Canada to participate.
The SMT is broken up into subspecialty groups to work on the main group of runners; the elite athletes; the wheelchair athletes; VIPs (corporate sponsors, family members, etc.); and triage. About 50 therapists travel to the race start in Hopkinton to do pre-event work, and the balance are also available to serve the long lines of runners waiting for post-event massage.
The runners always appreciate the skills of the sports massage team. Rick Gilde recalled one of his favorite quotes from an anonymous runner: "You guys are the heroes, we're the dummies." Runners Steve Berhard from Macungie, PA, and Matt Olin from Los Angeles, CA both mentioned how important post-event massage was to their recovery.
At event registration, the massage therapists are given volunteer jackets; instructed how to set up their tables; and given some brief instruction on what resources are available to assist them with thermal issues and cramp management. It's a long day for the massage therapists, who arrive in the morning and don't leave the massage area until 7 or 7:30 in the evening. All told, the team is involved in about 1,200 massage encounters.
The sports massage team is part of the all-volunteer effort of the Boston Marathon. The massage therapists are considered part of the medical volunteers, and at the 105th running, were given the white volunteer jackets that signify medical volunteers. The massage volunteers aren't just local: Yvonne Fey traveled all the way from Berrysburg, Ohio to volunteer her services!
The dozen therapists who volunteer for triage are also healthcare-trained as nurses, EMTs, PTs, OTs, ATs, etc. The triage area is close to the medical tent, for those runners who underestimated the nature of their discomfort when presenting themselves at the massage area. This year's triage was staffed with many of the students from the KINE-CONCEPT Institute in Fredericton, New Brunswick, due to the extensive medical training the Canadian massage program provides. Barry Antoniow, RMT, administrative director of the school, expressed his pleasure at being able to give the Canadian students experience at a major international event.
Space limitations have put the sports massage team at capacity. The John Hancock Company generously donates space in their Boston headquarters, but the team can set up only about 90 tables in the post-event area. Podiatrists in the massage area assist the massage therapists with any obvious foot issues; a chiropractic team is also in the vicinity.
In addition to their participation on the sports massage team, massage therapists were also volunteering in other capacities along the 26.2-mile race route from Hopkinton to Boston. At First Aid Station #12 (17.5 mi.), massage therapist Jeanne Dodge was part of a team that treated over 20 "soft tissue" injuries in a few hours. They ranged from runners with "tight muscles," to those running with pre-existing injuries, to those with spasms and cramps.
Speaking of her Boston Marathon volunteer experiences, Jeanne reported the following:
As you can see, massage therapists play a prominent role in the success of the Boston Marathon each year. Those wishing to volunteer in any capacity can do so via the Boston Athletic Association's official marathon website (www.bostonmarathon.org). Volunteer applications are usually due in February for this annual April event.
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