Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
June, 2001, Vol. 01, Issue 06
Bringing Massage to the Boston Marathon
By Editorial Staff
April 16th, 2001 was Patriot's Day in Massachusetts. It was also the 105th running of the Boston Marathon, one of the most prestigious sporting events in the world, and the 19th year that massage therapy has been available to the marathon's participants.
In 1983, a small team of sports massage therapists first gathered at this event, headed by Gayle Davison and Benny Vaughn.That initial Sports Massage Team (SMT) was to be comprised of 20 therapists and 20 student therapists, but as race day approached, the Boston Athletic Association (BAA) cut the team down to the 20 experienced therapists. A few of the students were able to volunteer in other capacities, and actually got pressed into service as the lines for post-event massage grew to a capacity the original team could no longer handle.
One of those students who "snuck in" to participate in the first Boston Marathon Sports Massage Team was Rick Guilde of Boothbay Harbor, Maine. Today, Rick holds the distinction of having participated on more Boston Marathon sports massage teams than any other individual. Of the 19 years the team has been in existence, Rick has been prominent at 18 of them!
The team has grown over the years -- that initial team of 20 is now 175 strong, and is captained by massage therapist Jeff Forrest of Massachusetts. Students are now an important part of the process. This year, 55 individuals from six different schools helped make up the team. One school even traveled from New Brunswick, Canada to participate.
The SMT is broken up into subspecialty groups to work on the main group of runners; the elite athletes; the wheelchair athletes; VIPs (corporate sponsors, family members, etc.); and triage. About 50 therapists travel to the race start in Hopkinton to do pre-event work, and the balance are also available to serve the long lines of runners waiting for post-event massage.
The runners always appreciate the skills of the sports massage team. Rick Gilde recalled one of his favorite quotes from an anonymous runner: "You guys are the heroes, we're the dummies." Runners Steve Berhard from Macungie, PA, and Matt Olin from Los Angeles, CA both mentioned how important post-event massage was to their recovery.
At event registration, the massage therapists are given volunteer jackets; instructed how to set up their tables; and given some brief instruction on what resources are available to assist them with thermal issues and cramp management. It's a long day for the massage therapists, who arrive in the morning and don't leave the massage area until 7 or 7:30 in the evening. All told, the team is involved in about 1,200 massage encounters.
The sports massage team is part of the all-volunteer effort of the Boston Marathon. The massage therapists are considered part of the medical volunteers, and at the 105th running, were given the white volunteer jackets that signify medical volunteers. The massage volunteers aren't just local: Yvonne Fey traveled all the way from Berrysburg, Ohio to volunteer her services!
The dozen therapists who volunteer for triage are also healthcare-trained as nurses, EMTs, PTs, OTs, ATs, etc. The triage area is close to the medical tent, for those runners who underestimated the nature of their discomfort when presenting themselves at the massage area. This year's triage was staffed with many of the students from the KINE-CONCEPT Institute in Fredericton, New Brunswick, due to the extensive medical training the Canadian massage program provides. Barry Antoniow, RMT, administrative director of the school, expressed his pleasure at being able to give the Canadian students experience at a major international event.
Space limitations have put the sports massage team at capacity. The John Hancock Company generously donates space in their Boston headquarters, but the team can set up only about 90 tables in the post-event area. Podiatrists in the massage area assist the massage therapists with any obvious foot issues; a chiropractic team is also in the vicinity.
In addition to their participation on the sports massage team, massage therapists were also volunteering in other capacities along the 26.2-mile race route from Hopkinton to Boston. At First Aid Station #12 (17.5 mi.), massage therapist Jeanne Dodge was part of a team that treated over 20 "soft tissue" injuries in a few hours. They ranged from runners with "tight muscles," to those running with pre-existing injuries, to those with spasms and cramps.
Speaking of her Boston Marathon volunteer experiences, Jeanne reported the following:
As you can see, massage therapists play a prominent role in the success of the Boston Marathon each year. Those wishing to volunteer in any capacity can do so via the Boston Athletic Association's official marathon website (www.bostonmarathon.org). Volunteer applications are usually due in February for this annual April event.
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