Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
June, 2001, Vol. 01, Issue 06
Bringing Massage to the Boston Marathon
By Editorial Staff
April 16th, 2001 was Patriot's Day in Massachusetts. It was also the 105th running of the Boston Marathon, one of the most prestigious sporting events in the world, and the 19th year that massage therapy has been available to the marathon's participants.
In 1983, a small team of sports massage therapists first gathered at this event, headed by Gayle Davison and Benny Vaughn.That initial Sports Massage Team (SMT) was to be comprised of 20 therapists and 20 student therapists, but as race day approached, the Boston Athletic Association (BAA) cut the team down to the 20 experienced therapists. A few of the students were able to volunteer in other capacities, and actually got pressed into service as the lines for post-event massage grew to a capacity the original team could no longer handle.
One of those students who "snuck in" to participate in the first Boston Marathon Sports Massage Team was Rick Guilde of Boothbay Harbor, Maine. Today, Rick holds the distinction of having participated on more Boston Marathon sports massage teams than any other individual. Of the 19 years the team has been in existence, Rick has been prominent at 18 of them!
The team has grown over the years -- that initial team of 20 is now 175 strong, and is captained by massage therapist Jeff Forrest of Massachusetts. Students are now an important part of the process. This year, 55 individuals from six different schools helped make up the team. One school even traveled from New Brunswick, Canada to participate.
The SMT is broken up into subspecialty groups to work on the main group of runners; the elite athletes; the wheelchair athletes; VIPs (corporate sponsors, family members, etc.); and triage. About 50 therapists travel to the race start in Hopkinton to do pre-event work, and the balance are also available to serve the long lines of runners waiting for post-event massage.
The runners always appreciate the skills of the sports massage team. Rick Gilde recalled one of his favorite quotes from an anonymous runner: "You guys are the heroes, we're the dummies." Runners Steve Berhard from Macungie, PA, and Matt Olin from Los Angeles, CA both mentioned how important post-event massage was to their recovery.
At event registration, the massage therapists are given volunteer jackets; instructed how to set up their tables; and given some brief instruction on what resources are available to assist them with thermal issues and cramp management. It's a long day for the massage therapists, who arrive in the morning and don't leave the massage area until 7 or 7:30 in the evening. All told, the team is involved in about 1,200 massage encounters.
The sports massage team is part of the all-volunteer effort of the Boston Marathon. The massage therapists are considered part of the medical volunteers, and at the 105th running, were given the white volunteer jackets that signify medical volunteers. The massage volunteers aren't just local: Yvonne Fey traveled all the way from Berrysburg, Ohio to volunteer her services!
The dozen therapists who volunteer for triage are also healthcare-trained as nurses, EMTs, PTs, OTs, ATs, etc. The triage area is close to the medical tent, for those runners who underestimated the nature of their discomfort when presenting themselves at the massage area. This year's triage was staffed with many of the students from the KINE-CONCEPT Institute in Fredericton, New Brunswick, due to the extensive medical training the Canadian massage program provides. Barry Antoniow, RMT, administrative director of the school, expressed his pleasure at being able to give the Canadian students experience at a major international event.
Space limitations have put the sports massage team at capacity. The John Hancock Company generously donates space in their Boston headquarters, but the team can set up only about 90 tables in the post-event area. Podiatrists in the massage area assist the massage therapists with any obvious foot issues; a chiropractic team is also in the vicinity.
In addition to their participation on the sports massage team, massage therapists were also volunteering in other capacities along the 26.2-mile race route from Hopkinton to Boston. At First Aid Station #12 (17.5 mi.), massage therapist Jeanne Dodge was part of a team that treated over 20 "soft tissue" injuries in a few hours. They ranged from runners with "tight muscles," to those running with pre-existing injuries, to those with spasms and cramps.
Speaking of her Boston Marathon volunteer experiences, Jeanne reported the following:
As you can see, massage therapists play a prominent role in the success of the Boston Marathon each year. Those wishing to volunteer in any capacity can do so via the Boston Athletic Association's official marathon website (www.bostonmarathon.org). Volunteer applications are usually due in February for this annual April event.
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