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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
May, 2001, Vol. 01, Issue 05
By Cherie Sohnen-Moe
In previous issues of Massage Today, we explored the importance of lifelong learning, sources of resistance regarding taking continuing education courses, and ways to evaluate continuing education providers.Finding a high-quality course offered by a reputable company is just one phase. Your learning experience will be significantly more enjoyable and effective when you take a course best suited to your learning style.
The following exercise demonstrates the power of working with your appropriate learning style. Take out a piece of paper and a writing implement. Write your name in cursive with your non-dominant hand; then write your name in cursive with your dominant hand. Note the differences in the two: the legibility of the signatures; how long it took to write; and the comfort level you experienced while doing the exercise. Learning in an environment that is not suited to your learning style is just like this exercise: you can do it, but it will most likely be more difficult, take longer, and the results won't be as clear.
Many theories on learning abound. The two most popular for educational environments are Neurolinguistic Programming (NLP), developed by Richard Bandler; and Multiple Intelligences (MI), formulated by Howard Gardner and extended to the classroom by David Lazear.
NLP postulates that the three major methods for processing information are auditory, kinesthetic and visual, and that people are usually dominant in one area. Approximately 65% of the population is visually oriented, 20% is kinesthetic, and 15% is auditory. Discovering NLP changed my life. According to this system, I am AKV, which puts my two major learning orientations in the minority with the rest of the population. Plus, I'm married to a VAK (actually, if it were possible, he would classify himself as a VVV). As an instructor, this information transformed my teaching methodology. My classes were severely lacking in "visual" materials. It was an effort (and to some degree still is) to include a variety of visual stimuli such as handouts, overhead transparencies, flip charts and posters.
MI classifies human intellect into eight major intelligences (there is rumor of a ninth): verbal/linguistic; logical/mathematical; visual/spatial; bodily/kinesthetic; musical/rhythmic; intrapersonal; interpersonal; and naturalist. This system of understanding how people learn doesn't label people as being a specific type. We use all of the intelligences, but some are stronger in one person vs. another. While personality types refer to what a person is most of the time, multiple intelligences are strategies for learning. I have used this information to broaden the types of activities I use in my classes.
As with NLP, it takes creative effort to incorporate all of the intelligences. When we designed activities for our teaching manual, we painstakingly included all the MI and NLP styles (naturalist was the most difficult).
Choosing the Right Style for You
Consider your learning style when choosing the type of continuing education course. In college, I aced classes when the tests were based on lectures. And although I am an avid reader, I still don't perform as well when tests are based on reading materials. I also notice that I enjoy learning and retain more information when the environment includes a variety of approaches.
Teaching styles vary greatly vary when continuing education is done "live" (e.g., workshops, classes, conferences). Also, the class leader's style might not be best for you. Some people prefer highly structured classes; others like a loose format. Some people want to just hear what the "expert" has to say and resent class discussions. Some people enjoy group activities; others would rather work on their own. Some people do just fine in a class with hundreds of people; others withdraw. Some people want a hands-on-approach; others would rather watch a video.
Distance-learning courses are ideal for people who learn best at their own pace. Keep in mind that these courses also vary widely: some provide reading materials while others include audio or video cassettes. The assessment can range from multiple-choice exams, to written essays, to documented case studies.
Once you have identified your preferred learning styles, you can assemble a list of questions to ask potential CE providers to get the best course for you.
In subsequent issues, we will explore what constitutes a good distance-learning course; CE administration/tracking; effective ways to critique (or complain about) CEU offerings that don't deliver as advertised; and how to prepare yourself before attending a class. Please feel free to contact me with questions or suggestions.
Click here for previous articles by Cherie Sohnen-Moe.
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