Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
May, 2001, Vol. 01, Issue 05
By Cherie Sohnen-Moe
In previous issues of Massage Today, we explored the importance of lifelong learning, sources of resistance regarding taking continuing education courses, and ways to evaluate continuing education providers.Finding a high-quality course offered by a reputable company is just one phase. Your learning experience will be significantly more enjoyable and effective when you take a course best suited to your learning style.
The following exercise demonstrates the power of working with your appropriate learning style. Take out a piece of paper and a writing implement. Write your name in cursive with your non-dominant hand; then write your name in cursive with your dominant hand. Note the differences in the two: the legibility of the signatures; how long it took to write; and the comfort level you experienced while doing the exercise. Learning in an environment that is not suited to your learning style is just like this exercise: you can do it, but it will most likely be more difficult, take longer, and the results won't be as clear.
Many theories on learning abound. The two most popular for educational environments are Neurolinguistic Programming (NLP), developed by Richard Bandler; and Multiple Intelligences (MI), formulated by Howard Gardner and extended to the classroom by David Lazear.
NLP postulates that the three major methods for processing information are auditory, kinesthetic and visual, and that people are usually dominant in one area. Approximately 65% of the population is visually oriented, 20% is kinesthetic, and 15% is auditory. Discovering NLP changed my life. According to this system, I am AKV, which puts my two major learning orientations in the minority with the rest of the population. Plus, I'm married to a VAK (actually, if it were possible, he would classify himself as a VVV). As an instructor, this information transformed my teaching methodology. My classes were severely lacking in "visual" materials. It was an effort (and to some degree still is) to include a variety of visual stimuli such as handouts, overhead transparencies, flip charts and posters.
MI classifies human intellect into eight major intelligences (there is rumor of a ninth): verbal/linguistic; logical/mathematical; visual/spatial; bodily/kinesthetic; musical/rhythmic; intrapersonal; interpersonal; and naturalist. This system of understanding how people learn doesn't label people as being a specific type. We use all of the intelligences, but some are stronger in one person vs. another. While personality types refer to what a person is most of the time, multiple intelligences are strategies for learning. I have used this information to broaden the types of activities I use in my classes.
As with NLP, it takes creative effort to incorporate all of the intelligences. When we designed activities for our teaching manual, we painstakingly included all the MI and NLP styles (naturalist was the most difficult).
Choosing the Right Style for You
Consider your learning style when choosing the type of continuing education course. In college, I aced classes when the tests were based on lectures. And although I am an avid reader, I still don't perform as well when tests are based on reading materials. I also notice that I enjoy learning and retain more information when the environment includes a variety of approaches.
Teaching styles vary greatly vary when continuing education is done "live" (e.g., workshops, classes, conferences). Also, the class leader's style might not be best for you. Some people prefer highly structured classes; others like a loose format. Some people want to just hear what the "expert" has to say and resent class discussions. Some people enjoy group activities; others would rather work on their own. Some people do just fine in a class with hundreds of people; others withdraw. Some people want a hands-on-approach; others would rather watch a video.
Distance-learning courses are ideal for people who learn best at their own pace. Keep in mind that these courses also vary widely: some provide reading materials while others include audio or video cassettes. The assessment can range from multiple-choice exams, to written essays, to documented case studies.
Once you have identified your preferred learning styles, you can assemble a list of questions to ask potential CE providers to get the best course for you.
In subsequent issues, we will explore what constitutes a good distance-learning course; CE administration/tracking; effective ways to critique (or complain about) CEU offerings that don't deliver as advertised; and how to prepare yourself before attending a class. Please feel free to contact me with questions or suggestions.
Click here for previous articles by Cherie Sohnen-Moe.
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