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Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
May, 2001, Vol. 01, Issue 05
Excuse Me, May I Take This Call?
By Perry Isenberg
A huge portion of the working population really doesn't understand the meaning of "a job well done." A few years ago, I was getting a very relaxing massage (not my current massage therapist) when I heard the phone ring, followed by "Do you mind if I take this call -- I"ll only be a second."
If this ever happened to you and you took the call, do yourself a favor: try to remember the client at the time, and either refund their money or offer them a free session."Yeah, right" you say - after all, it was just a two-second phone call!
I'm serious! As consumers you know full well that you hate paying for things you do not receive. Did the client get a 60-minute, undisturbed session with your full attention? Did you wash your hands after touching the telephone? Why should the service the client pays for be interrupted so you can answer the phone?
There appears to be a current downward slide in the quality level of products and services being offered, and less demands from the consumer.
Everyone knows that the current consumer is more educated, demanding and savvy than in the past. Many factors contribute to this, including a larger-than-ever group of retailers and business people who sought to separate themselves from the pack by doing everything better and more consistently.
This new group of business people has taught us to accept a mistake now and then, but overall to expect more. When you're not satisfied, you should be financially compensated -- a refund. There's a big difference between sufficient, satisfactory and perfect. I say we should only pay for perfect and settle for less as the exception, not the norm.
It seems to me that this higher level of service and quality products is not holding up, and that demanding, savvy consumers are backing down, willing to accept less than perfect. There are many factors accounting for this trend. I believe the primary reason is because the imperfect human cannot consistently deliver perfection. Consumers are tired of looking for perfection, so we are starting to accept satisfactory.
A shortage of time and an abundance of wealth are also a part of the problem -- "I don't have time to shop around, but I have enough money not to worry about value."
The saying, "you get what you pay for," does not have the same meaning it used to. Now, you're still paying premium prices for the "good" stuff, but only getting satisfactory in return.
A friend of mine uses a lawn & garden service to take care of his property. I visited one day and admired his lawn and garden, but asked why he doesn't get the company to blow away all the dead leaves in the garden. His comment was, "the service is supposed to do it, and sometimes they do and sometimes they don't." Of course, I replied, "So I guess you don't pay them for the service call." He looked at me like I was nuts, and responded, "After all, they were here, and they did cut the grass. You can't not pay them because they didn't blow out the leaves."
I hope my point is obvious. My friend's view is to accept 80% of the service and pay 100% for it. This is ridiculous. It undermines the consumer's obligation to set acceptable standards for products and services.
Most of you most likely think I'm being too harsh and overly demanding -- I'm not. I'm also not perfect, nor is our company. We probably make mistakes every day, and when we do, our company finds a way to compensate the customer, to show our regret for the error and our appreciation for their understanding and business.
I don't care how long you've worked with a particular client. Never let your relationship become so informal that you think you can cut corners. You should treat each visit with 100%. Nothing less will do.
In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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