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Are You Ready for the 2016 Patient?
In October, Apple released its iOS 8 operating system for the iPhone and iPad. The new system includes Health, a new app that will interface with an ever-growing number of other apps.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Make Low-Level Laser Therapy Part of Your Evidence-Based Practice
Low-level laser therapy (LLLT), also referred to as photobiomodulation, has been increasingly utilized in the clinical setting over the past decade.
Avoiding "Just a Pop Doc" Syndrome
Yes, it's harsh. Patients don't like to admit it. They have an unspoken plan when they first visit you: to come one time, get rid of their pain and then get rid of you. They know it's unrealistic, but they'd like to pay nothing for this service.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Step by Step: Long-Term Treatment of Soft-Tissue Injuries Combines Skill and Care
Treating soft-tissue injuries with long-lasting results starts the moment an individual enters the office. When it comes to pain, the only thing that matters to the patient is relief.
The Death of the Travel Card
As long as I have been in practice, the travel card has stood as the primary style of documentation for chiropractic. It is quick, simple and direct. Unfortunately, the rules have changed.
Why Drugs and Supplements Can't Cure Disease
Chronic diseases are the outcome of disease-promoting, goal-oriented behaviors. So, the notion that diseases can be cured with drugs or supplements should be abandoned. Hypertension is the best example of this.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
DC App – The Next Generation
According to a survey by technology firm CDW, health care professionals gain approximately 1.2 hours per day in productivity simply by using a tablet computer in practice.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Foundation for Chiropractic Progress Announces First Group Member
The Michigan Association of Chiropractors has joined the Foundation for Chiropractic Progress as its first group member.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Treating Acute and Chronic Neck Pain With Ischemic Compression and Exercise
There are many reasons not to manipulate the neck with cavitation: the patient is too old, their neck is too tight, etc. But the most common reason is that plenty of patients are afraid of "the crack," mostly because of the bad publicity about that procedure.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
We Get Letters & Email
Is It Time for a Popeye Moment? The Flaw in Recommending Chiropractic as a Career.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Home Safety: Help Families Avoid Common Injury Hazards at Home
These days, many parents childproof their homes before a baby is even mobile. You will see an array of electrical outlet covers, bumpers on the corners of the coffee table and safety latches on the cupboards.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Are You Ignoring the 10,000-Hour Rule?
Having trained interns and mentored new practitioners, it has been my observation that their No. 1 clinical concern is adjusting skills. Their second clinical concern is their ability to read X-rays. Physical diagnostic skills are a distant third.
News in Brief
Life to Open Branch Campus in Italy; Northwestern Research Arm Benefits From Big Donation.
Solving the Pain Puzzle
Legendary former New York Yankees baseball player Yogi Berra once said, "You can observe a lot just by watching." He would have been a great chiropractor. We are trained to become experts with our hands: palpation, adjusting, soft-tissue release, etc.
May, 2001, Vol. 01, Issue 05
Excuse Me, May I Take This Call?
By Perry Isenberg
A huge portion of the working population really doesn't understand the meaning of "a job well done." A few years ago, I was getting a very relaxing massage (not my current massage therapist) when I heard the phone ring, followed by "Do you mind if I take this call -- I"ll only be a second."
If this ever happened to you and you took the call, do yourself a favor: try to remember the client at the time, and either refund their money or offer them a free session."Yeah, right" you say - after all, it was just a two-second phone call!
I'm serious! As consumers you know full well that you hate paying for things you do not receive. Did the client get a 60-minute, undisturbed session with your full attention? Did you wash your hands after touching the telephone? Why should the service the client pays for be interrupted so you can answer the phone?
There appears to be a current downward slide in the quality level of products and services being offered, and less demands from the consumer.
Everyone knows that the current consumer is more educated, demanding and savvy than in the past. Many factors contribute to this, including a larger-than-ever group of retailers and business people who sought to separate themselves from the pack by doing everything better and more consistently.
This new group of business people has taught us to accept a mistake now and then, but overall to expect more. When you're not satisfied, you should be financially compensated -- a refund. There's a big difference between sufficient, satisfactory and perfect. I say we should only pay for perfect and settle for less as the exception, not the norm.
It seems to me that this higher level of service and quality products is not holding up, and that demanding, savvy consumers are backing down, willing to accept less than perfect. There are many factors accounting for this trend. I believe the primary reason is because the imperfect human cannot consistently deliver perfection. Consumers are tired of looking for perfection, so we are starting to accept satisfactory.
A shortage of time and an abundance of wealth are also a part of the problem -- "I don't have time to shop around, but I have enough money not to worry about value."
The saying, "you get what you pay for," does not have the same meaning it used to. Now, you're still paying premium prices for the "good" stuff, but only getting satisfactory in return.
A friend of mine uses a lawn & garden service to take care of his property. I visited one day and admired his lawn and garden, but asked why he doesn't get the company to blow away all the dead leaves in the garden. His comment was, "the service is supposed to do it, and sometimes they do and sometimes they don't." Of course, I replied, "So I guess you don't pay them for the service call." He looked at me like I was nuts, and responded, "After all, they were here, and they did cut the grass. You can't not pay them because they didn't blow out the leaves."
I hope my point is obvious. My friend's view is to accept 80% of the service and pay 100% for it. This is ridiculous. It undermines the consumer's obligation to set acceptable standards for products and services.
Most of you most likely think I'm being too harsh and overly demanding -- I'm not. I'm also not perfect, nor is our company. We probably make mistakes every day, and when we do, our company finds a way to compensate the customer, to show our regret for the error and our appreciation for their understanding and business.
I don't care how long you've worked with a particular client. Never let your relationship become so informal that you think you can cut corners. You should treat each visit with 100%. Nothing less will do.
In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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