resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
May, 2001, Vol. 01, Issue 05
Excuse Me, May I Take This Call?
By Perry Isenberg
A huge portion of the working population really doesn't understand the meaning of "a job well done." A few years ago, I was getting a very relaxing massage (not my current massage therapist) when I heard the phone ring, followed by "Do you mind if I take this call -- I"ll only be a second."
If this ever happened to you and you took the call, do yourself a favor: try to remember the client at the time, and either refund their money or offer them a free session."Yeah, right" you say - after all, it was just a two-second phone call!
I'm serious! As consumers you know full well that you hate paying for things you do not receive. Did the client get a 60-minute, undisturbed session with your full attention? Did you wash your hands after touching the telephone? Why should the service the client pays for be interrupted so you can answer the phone?
There appears to be a current downward slide in the quality level of products and services being offered, and less demands from the consumer.
Everyone knows that the current consumer is more educated, demanding and savvy than in the past. Many factors contribute to this, including a larger-than-ever group of retailers and business people who sought to separate themselves from the pack by doing everything better and more consistently.
This new group of business people has taught us to accept a mistake now and then, but overall to expect more. When you're not satisfied, you should be financially compensated -- a refund. There's a big difference between sufficient, satisfactory and perfect. I say we should only pay for perfect and settle for less as the exception, not the norm.
It seems to me that this higher level of service and quality products is not holding up, and that demanding, savvy consumers are backing down, willing to accept less than perfect. There are many factors accounting for this trend. I believe the primary reason is because the imperfect human cannot consistently deliver perfection. Consumers are tired of looking for perfection, so we are starting to accept satisfactory.
A shortage of time and an abundance of wealth are also a part of the problem -- "I don't have time to shop around, but I have enough money not to worry about value."
The saying, "you get what you pay for," does not have the same meaning it used to. Now, you're still paying premium prices for the "good" stuff, but only getting satisfactory in return.
A friend of mine uses a lawn & garden service to take care of his property. I visited one day and admired his lawn and garden, but asked why he doesn't get the company to blow away all the dead leaves in the garden. His comment was, "the service is supposed to do it, and sometimes they do and sometimes they don't." Of course, I replied, "So I guess you don't pay them for the service call." He looked at me like I was nuts, and responded, "After all, they were here, and they did cut the grass. You can't not pay them because they didn't blow out the leaves."
I hope my point is obvious. My friend's view is to accept 80% of the service and pay 100% for it. This is ridiculous. It undermines the consumer's obligation to set acceptable standards for products and services.
Most of you most likely think I'm being too harsh and overly demanding -- I'm not. I'm also not perfect, nor is our company. We probably make mistakes every day, and when we do, our company finds a way to compensate the customer, to show our regret for the error and our appreciation for their understanding and business.
I don't care how long you've worked with a particular client. Never let your relationship become so informal that you think you can cut corners. You should treat each visit with 100%. Nothing less will do.
In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.