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Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
May, 2001, Vol. 01, Issue 05
By Steve Capellini, LMT
Author's Note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
Wow, so you're finding out firsthand how quickly you can get pulled into the world of a busy spa. The daily operations have already become a big part of your life, and the people you work with are now some of the main characters in your own personal drama. Drama is the perfect word, isn't it? You're not the only person to find yourself suddenly awash with strong emotions and conflicting feelings in your first month of employment at a spa. This probably happens for new employees (and owners) in many lines of work, but in several ways, spas are supercharged environments in which our natural feelings are magnified. The reasons for this are many. So don't worry: you're not "losing it," as you said in your last letter. You're just experiencing a normal adjustment phase. I'll try to answer that question you asked about your "moral dilemma" later in the letter, but first I'll describe why spas might seem like such intense places to work.
The Fuel of Human Contact
One of the reasons spas can be so singularly cathartic is that they put people together under fairly tense circumstances. Think about it for a minute: Where else do you find a place that combines the scheduling nightmare of a small airline; the temperamental personalities of a few dozen therapist/artists; the aesthetic concerns of a five star hotel; and the hygienic exigencies of a medical clinic?
No wonder everyone is running around like crazy all day, while at the same time trying to provide a calm and soothing environment. You're right in comparing the spa to a theater production, Lou. There's a definite divide between "backstage" and "onstage."
In my opinion (perhaps because I'm a massage therapist like you!), it's the prevalence of touch in spas that adds an extra edge of intensity. Spas are vessels that contain chambers of touch, where the real magic of the enterprise takes place. The front desk, retail space, wet areas, locker rooms, and gym are important too, but it's in the treatment rooms that the core business of a spa happens. The interface within that chamber between you and the guests is, symbolically, the interface between the inner and outer world, everything that is the spa and everything that is not the spa. Your hands, and each spa guest's skin, are the positive and negative poles of the engine that runs the entire enterprise.
Few other businesses run so intensively on the fuel of human contact. Spas offer us the opportunity to grow more conscious through the experience of this contact and its attendant emotions. Take your present "moral dilemma" for instance. Perhaps that isn't precisely the right term for it. In my opinion, this isn't a case so much of "right" or "wrong" but rather an opportunity for you to explore your own character.
The situation you're facing occurs every day in spas. You give a client some excellent bodywork, and she asks you afterward if she can have your card so you can give her a massage outside the spa. That way, she gets a massage where she wants and when she wants, and you get to keep all the money instead of splitting it with the spa. A win/win situation, except perhaps from the spa owner's perspective. And there's the dilemma you feel. You know what the rules are at your spa - they are clearly stated in the employee manual. And you know that certain other therapists break these rules; they've told you so themselves. Thus arise all the conflicting feelings - loyalty to the spa; the desire to be "one of the gang" on the massage team; the desire for more money; the desire to please the client; the desire to be a good person; and the desire not to get caught.
Here's what I think you should do. It's very simple. Follow the rules stated by the spa that has employed you, not because it is wrong to massage that client at her home, but because by doing so, you would create a division within your own consciousness. You would need to rationalize what you are doing, which would weaken you as a person. If the spa's policy on this matter were different, that would be another story, but the owners have made their feelings clear. If you act behind the spa's back, you will cause yourself a little psychic damage, even if no one ever finds out. By your action, you will effectively say to yourself, "I cannot be completely trusted," and this will take a long time to repair.
The only way you can make one of this spa's customers your own private customer is to ask the spa owner or director if it's OK. If the thought of doing that makes you uneasy, you've solved your own dilemma. Follow your heart, Lou. It's the fastest way to the long-term success you seek, regardless of whether or not you make a few extra dollars next week from a new private client.
Talk to you later,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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